Introducing our newest Ariat Brand Ambassador, 49ers quarterback Brock Purdy.

The resumes of Ariat Athletes Beezie Madden, Boyd Martin, and Will Simpson are packed with accolades. Explore their paths to the podium and learn more about how their careers have shaped their lives.

Since its inception in 2005, National Day of the Cowboy has been dedicated to celebrating the contributions of cowboys and cowgirls to the history of the American West. We sat down with the Ariat Athlete Kade Sonnier to hear more about his unconventional journey to the rodeo arena, how can we celebrate cowboys everywhere (and every day!), and why he chose to partner with Ariat.

Function or fashion, everyone’s got a toe type that feels just right. Find the one that suits you with our helpful guide to cowboy boot toe styles.

Today’s modern rodeo is an exhibition of ranch skills and a celebration of the adventurous and rugged life of the working cowboy. Rodeo events like bronc riding and calf roping fall into two primary categories: roughstock and timed events.

Finding the perfect look for a tailgate party doesn’t have to be difficult. Consider the weather and dress for comfort and you’ll enjoy every moment leading up to the main event.