• Prada Beauty is now available on boots.com and in selected Boots stores nationwide.  

• The range is amongst 25 new beauty brands joining Boots line-up this summer, which so far includes Supergoop!, LANEIGE and Made by Mitchell. 

• Boots continues to grow its premium beauty offering with bigger beauty halls and an ever-growing team of Beauty Specialists. 

Wednesday 17th July 2024: Boots has today expanded its luxury beauty range with the introduction of Prada Beauty. Launching into selected Boots stores and online on boots.com, the established fashion-house brings a curated collection of over 140 luxury cosmetics lines to Boots, including complexion, eye and lip products.  Prada Beauty is the latest in a series of high-profile beauty brands launching at Boots, including Supergoop!, LANEIGE and Made by Mitchell, with 25 brands set to land in total over the summer.  

The Prada Beauty range at Boots includes Skin Optimising Foundation available in 33 flexible shades, pigmented Dimensions Eyeshadow Palettes inspired by the brand’s fashion archive and the viral pH-reactive Blushing Care Lip Balm. Available in refillable packaging that is unmistakably Prada, the range offers maximum expression with minimal effort, bringing together luxury and functionality. 

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said “As the home of beauty on the high street, we are thrilled that Boots is now the largest stockist of Prada Beauty in the UK. We are committed to bringing the best in beauty to our customers and offer a choice of over 500 brands at Boots. With sales growth across our premium brands this year* we are pleased to be bringing yet another iconic name to our beauty-loving customers.”  

Prada Beauty joins the likes of Armani Beauty and YSL at Boots as the UK’s leading beauty retailer continues to transform its offering. Alongside cosmetics, Boots stocks an extensive top-to-toe luxury beauty range – this includes premium skincare, body care, fragrance and now haircare following the launch of twelve premium and professional hair brands late last year, such as Kérastase, Shu Uemura and Wella Professionals. 

Boots also continues to overhaul the beauty shopping experience in its stores. Following the successful introduction of premium beauty halls in 170 stores to date, Boots will now grow the footprint of thirty existing beauty halls to accommodate even more brands. With a huge choice of brands and products to choose from, customers in need of advice can speak to Boots growing team of in-store Beauty Specialists. There are now over 1,200 Boots Beauty Specialists available in stores across the UK who are uniquely placed to offer personalised advice, brand-neutral recommendations and product tips across hundreds of premium beauty brands. 

Prada Beauty launches on boots.com on Wednesday 17th July, and in selected Boots stores nationwide throughout July.  With over 80% of the UK living within a 10-minute drive of their local Boots store, and next day Click and Collect available at over 1,600 stores, Boots is making premium and luxury beauty more accessible than ever.  

_{*Based on Boots sales volume data – 1st Sept 2023 – 11th July 2024.}