Apple's events history includes iconic product announcements and conference keynotes

Apple's WWDC24 event occurred on June 10, 2024, and unveiled Apple Intelligence, the company's new AI feature available through iOS 18.

Apple events are typically held at Apple's headquarters, known as Apple Park, in Cupertino, California. Events are typically invitation-only, and you must apply well in advance.

But even if you can't attend in-person, you can still watch them online. Apple livestreams events on its website, YouTube channel, the Apple Developer app, and the Apple TV app. 

Here's a timeline of some of Apple's most iconic events:

1983: Lisa debuts

The first WWDC was held in 1983. At the time, it was called the Apple Independent Software Developers Conference. Attendees got a glimpse of the first personal desktop computer with a graphics interface, called Lisa, named for co-founder Steve Jobs' daughter.

1984: The Mac debut

Apple debuted the Macintosh computer at an event in 1984. The Mac featured a graphical user interface, known as GUI, and a navigational mouse.

1997: Jobs returns

When Steve Jobs returned to Apple in 1997, he walked on stage during a keynote to a roaring applause. He co-founded the company two decades earlier but was fired by the company's board in 1985. His return spurred a turnaround for Apple, which was facing bankruptcy at the time.

1998: First iMac introduced

Apple's introduction of the first iMac in 1998 was a hit with event attendees. With its colorful design and user-friendliness, the iMac was the first computer that "seemed cool and wasn't focused on the enterprise."

1999: Wi-Fi demo

At a 1999 event, Jobs made a show of demonstrating the iBook's Wi-Fi capabilities. He picked up the laptop and walked around while browsing the web.

2011: iPod revealed

During a 2001 intimate event, Apple CEO Jobs revealed the iPod. The pocket-sized product moved people away from CD players to MP3 players, and then to the music streaming that's ubiquitous today.

2007: Going 'ballistic' for the iPhone

When Jobs unveiled the iPhone in 2007 and described it as "an iPod, a phone, and an internet communicator" in one device, conference attendees "went ballistic." The iPhone remains Apple's best-selling product.

2010: The unveiling of the iPad

Apple unveiled the iPad in 2010, and the audience at the keynote address was surprised to learn that it only cost $499, about half as much as many people expected.

Also, at an event that year, Jobs demonstrated FaceTime for the first time.

2011: Cook takeover

Tim Cook took over as Apple CEO in 2011, following Steve Jobs' death. At an event that year, Cook introduced the Apple Watch, a new product category for the company. Cook used Jobs' iconic catchphrase, "one more thing," during the announcement.

2016: AirPods debuted

Apple unveiled its wireless AirPods in 2016 after the company had announced plans to remove the headphone jack from its iPhones.

2023: Mixed-reality headset

At its 2023 WWDC in June, Cook revealed the Vision Pro, the company's first mixed-reality headset. It was Apple's first major product release since the Apple Watch. The headset was released in the US in early 2024 with a $3,499 price tag.

2024: Apple Intelligence

Apple Intelligence was first announced at the company's 2024 WWDC, and marks Apple's foray into generative AI features.

At Apple's "Glowtime" event in September 2024, the company unveiled its new iPhone 16 lineup. The new phones will feature Apple Intelligence as part of the iOS 18 rollout.

Apple Intelligence is a "personal intelligence system that helps you write, express yourself, and get things done effortlessly," using AI to help you write, take and summarize notes, and prioritize messages and emails.