Step inside the richest city in Arizona, where wealthy Californians are flocking for private mountainside estates

Mansion on the side of a red mountain dotted with cacti. Blue, clear skies in the background and palm trees in front
Business Insider's reporter went to Paradise Valley, the wealthiest town in Arizona. Joey Hadden/Business Insider
  • Wealthy Californians are moving to Paradise Valley for large lots and lower taxes.
  • I visited Paradise Valley in April and found sprawling mountainside estates.
  • With privacy and easy access to Phoenix, it's easy to see why billionaires want to live there.
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In Paradise Valley, Arizona, millionaires can feel like they live in the middle of nowhere — and get to the airport in 20 minutes.

They may spend their days in the desert paradise golfing at exclusive, members-only clubs, shopping at high-end stores nearby, or lounging poolside on their sprawling, secluded estates.

Sometimes called the "Beverly Hills of Arizona," the Phoenix suburb is the richest town in the state and has long drawn high-profile residents. And over the past decade, Paradise Valley has become even more popular for wealthy Californians who are swapping out the West Coast life for large lots and lower taxes in the Arizona wealth enclave.

Longtime Paradise Valley real-estate agent Shawn Shackelton told Business Insider that her clients are typically C-suite executives, entrepreneurs, medical professionals, or retirees.

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I visited Paradise Valley for the first time in April to get a taste of the luxury desert lifestyle.

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Paradise Valley sits between Phoenix and Scottsdale.

A map of Arizona with a black arrow identifying Paradise Valley
Paradise Valley is a suburb near Phoenix. Joey Hadden/Business Insider

Paradise Valley is sandwiched between the tech hub of Phoenix and the wealthy suburb of Scottsdale.

The town lines the bases of Camelback and Mummy mountains, giving residents stellar natural views.

Paradise Valley was designed to be a residential enclave.

Millionaire homes on a mountain above a golf course in Paradise Valley, Arizona, on a blue-skyed day
Paradise Valley mansions line a golf course. Joey Hadden/Business Insider

As Phoenix and Scottsdale rapidly developed over the second half of the 20th century, Paradise Valley was established on 15.4 square miles of land between them, according to the town's website. The purpose? So, the primarily residential area could serve as an escape from the cities filled with businesses, shops, and a hustling work culture.

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Since its inception, some resorts, schools, and restaurants have popped up around Paradise Valley, but single-family homes and estates still dominate the town.

An adobe building on the left and a garden path on the right at Hermosa Inn
The Hermosa Inn, a boutique hotel in Paradise Valley. Joey Hadden/Business Insider

Of the 14,000 residents, 95% are homeowners, and the average local makes $220,000 a year, BI previously reported.

According to Realtor.com, the median home listing price is $5 million, and the most expensive home on the market is $50 million.

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Many high-profile celebrities have called Paradise Valley home, from Stevie Nicks to Michael Phelps and Muhammad Ali.

Boxing: Portrait of former heavyweight champion Muhammad Ali posing while getting his picture taken by photographer Neil Leifer during photo shoot at his home. Paradise Valley, AZ
Muhammad Ali posing while getting his picture taken by photographer Neil Leifer at his home in Paradise Valley in 2012. David Bergman /Sports Illustrated via Getty Images

AZ Central reported that popular musicians like Alice Cooper and Alicia Keys have also bought homes in Paradise Valley.

The town draws billionaire residents, too, like Bennett Dorrance, the Campbell Soup heir.

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While visiting, I thought it was easy to see why. The suburb offers privacy while being in a convenient location.

A curvy street in Scottsdale lined with modern buildings and palm trees. Mountains and blue skies in the background
Scottsdale is close to Paradise Valley. Joey Hadden/Business Insider

Shackleton told BI that many of her clients move to Paradise Valley because it's just 15 to 20 minutes away from Phoenix's business neighborhoods, Downtown Scottsdale's luxury department stores, and the Phoenix Sky Harbor International Airport.

Although it's a short drive to the city, Paradise Valley is not walkable.

A street sign at a traffic light reads "Paradise Village Parkway" on a road lined with trees with a view of a mountain in the distance
A street in Paradise Valley. Joey Hadden/Business Insider

When I visited Paradise Valley, I hoped to walk from one neighborhood to the next, but it's not realistic. The homes are far apart — especially the most expensive estates, which I noticed were at higher elevations than lower-price point homes.

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The lot sizes are huge.

A modern estate embedded in a desert mountain.
A large estate in Paradise Valley. Joey Hadden/Business Insider

Paradise Valley's lot sizes typically range between one and 27 acres, Shackleton said in a YouTube video.

This makes Paradise Valley ideal for those who want a big, one-story home

"Some people are coming from big cities where they're used to having two-story houses and small yards. And here we have the ability to have single-level homes," she said. "If you go single-level, or ranch, as most people call it, then that means a little bit more land and a higher price point."

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The town is full of custom homes that are individually gated.

An open gate in a driveway leads to a castle-like house shaded by several trees
An individually gated estate. Joey Hadden/Business Insider

Although primarily residential, Paradise Valley didn't look like a typical suburban town. Rather than streets lined with cookie-cutter homes, the town had diverse architectural styles, from modern estates to traditional Southwestern adobe structures.

According to Shackleton, real-estate zoning laws are looser in Paradise Valley than in nearby cities like Scottsdale. There are only a few organized neighborhood communities that require homes to be built using specific models.

The most expensive homes in Paradise Valley offer privacy from their neighbors, making it easy to see the appeal for high-profile residents.

"When you get up into the higher price points, many of the houses in Paradise Valley are individually gated," Shackleton said. "Some like the feeling of being their own private estate."

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