Fashion Styling and Image Making with Lucinda Chambers

The introduction to our Fashion Styling course with Lucinda Chambers. In this course you will obtain a comprehensive overview of the styling ecosystem, understand how styling is executed by top-tier creatives, publications and brands and gain invaluable insight of creative processes across platforms.

This chapter outlines the role and significance of a fashion stylist in the wider industry, as a cultural gatekeeper, storyteller, talent spotter and curators of ideas. Lucinda Chambers shares her view on the key skills you need to succeed in today’s competitive industry.

Lucinda Chambers outlines the variety of roles that a stylist can undertake, with a detailed study of styling for Editorial, Fashion Shows and Celebrities. You’ll also learn about Advertising, Brand Marketing and E-Commerce.

In this chapter Lucinda emphasises the importance of collaboration between the stylist and the creative team. It includes interviews with Lucinda Chambers’ key collaborators from across the fashion ecosystem including Shona Heath, Val Garland and Sam McKnight.

Lucinda outlines how to identify trends and ideas, and reveals her creative processes, explaining concept development from first idea to finished shoot via mood boards, clothes boards and storyboards.

Here, Lucinda gives her guide to the rigour required in sourcing and selecting garments, honing the selection until it is the most direct embodiment of the original idea. The section includes a styling demonstration from Lucinda as well as a glimpse into the mythical ‘stylist’s kit’.

What does it mean to be a stylist in a digital-first world, where everybody has a voice and the opportunity to deliver across multiple platforms? Lucinda gives her advice on developing a creative identity, the importance of interning and assisting, and how to navigate the freelance market.

Key lessons and final words of advice from Lucinda.