Jennifer Lopez Bared It All In A New JLo Beauty Campaign

Jennifer Lopez has no problem baring it all. She’s never been afraid to show some skin, whether it’s in a naval-grazing crop top or her famous Versace dress — which, fun fact, is the reason Google Images was invented. This weekend, to celebrate her eponymous body care line, she stripped all the way down.

On Sunday, the multi-hyphenate took to Instagram to share a photo of her famously glowing skin. She showed her bare back and leg, and accompanied the photo with a caption detailing the benefits of the JLo Beauty body collection.

JLo strips down

In the picture, Lopez kept her makeup minimalistic, with bronzed lids and cheekbones, glossy lips, and a whole lot of highlighter. Her hair was blown out and flipped over one shoulder, which gave viewers a look at her golden highlights.

She captioned the post, "It’s all about being consistent,” which a common sentiment of hers. She’s often told fans that “consistency is key” when it comes to caring for your complexion.

All about the JLo Glow

The “JLo glow” has been synonymous with the singer for almost as long as she’s been in the spotlight. Her fragrance — aptly called “Glow by JLo” — came out in 2002, and nearly 20 years later, she launched a skincare line promising to deliver a similar luminosity to beauty lovers everywhere.

When JLo Beauty hit the market in 2021, the line included eight products: a gel cream cleanser, a serum, a mask, an SPF moisturizer, an eye cream, a nighttime moisturizer, a “complexion booster,” and a dietary supplement. Then in 2022 (to celebrate her 53rd birthday), she added body care to the offerings: a serum, a hydrating body cream, and a targeted “Booty Balm.”

“We give all this gear and attention to the skin on our face, but we sometimes neglect our body,” Lopez said in a video to her newsletter subscribers when the body line launched. “We cannot neglect this. This is our temple, this is our body.”