When we came out of lockdown, the big beauty trend of the moment was clear: maximalism. Everybody was taking the re-emergence into society as a chance to wear their brightest eyeshadows and crack out that bold lipstick colour.

But now, the eyeshadow dust has settled and we’re on the brink of a makeup trend in the complete opposite direction. Over the past month or so, no makeup makeup has made a huge comeback, as proven by Kim Kardashian herself.

The entrepreneur has already given us a glowy and fresh no makeup makeup moment for a recent Skims campaign. Then, there was that selfie in which Kim showed how to add a subtle touch of glam to a no makeup look with super long, defined lashes.

Now, Kimmy has done it again, this time posing in her Skims x Fendi purple underwear set. In the snap, Kim’s makeup is stripped back. Her skin looks fresh with a light base and a lighter concealer to highlight her under eyes and chin.

Her makeup artist Ash K Holm, who posted the pics on Instagram, opted for neutral-toned eyeshadows (if Kim is wearing any eyeshadow at all). She also used black eyeliner for simple definition, complete with layers of mascara. On her lips, Kim is wearing a nude pink-toned colour with a lighter shade on the centre.

All in all, a super pretty look for everyday wear. Plus, it means less time blending and more time in bed. We approve this message.

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Hanna Ibraheem
Deputy Beauty Editor
Hanna Ibraheem is the Deputy Beauty Editor here at Cosmopolitan UK. In her spare time, you’ll find her scrolling through TikTok for the latest beauty hacks, eating Indian food and binge-watching old episodes of RuPaul’s Drag Race.