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16 best face serums for healthier, glowier skin - according to our Beauty Director
There's one for every skin type.
It's not always easy finding the best face serum, you've got to track down a formula that's right for your skin type (whether that's oily, dry or combination skin), whilst also making sure it fits your budget...
Chances are, you've already tried a LOT in your quest for healthier skin. But did you know that a great serum will make the biggest difference when it comes to overhauling your complexion? Yup, whether you're looking for a powerful retinol serum or a super hydrating hyaluronic acid serum, a high-quality formula has the power to transform your skin's health. This is because most serums tend to be packed with potent ingredients in lightweight formulas, this ensures they deliver all that good stuff deep down into the dermis.
For example, a niacinamide serum (the key ingredient in The Ordinary's Niacinamide 10% + Zinc 1%), is a skin-strengthening, pore-tightening powerhouse. And if it’s a hydration hit you’re after, try Evolve Organic Beauty Hyaluronic Serum 200 or L’Oréal Paris Revitalift Filler Hyaluronic Acid Serum, £24.99. Both contain hyaluronic acid, a water-holding molecule that we naturally produce, and a must-have for parched skin. While you can't go wrong with Clarins' cult Double Serum for a radiance boost.
Whatever your skin issue, we've reviewed 16 of the very best face serums right here...
Victoria Jowett is an award-winning journalist and the Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
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