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Shop the best comfortable bras – so comfy, you won't even notice you're wearing anything
Underwire? We don't know her
Looking for the most comfortable bra to buy? You’re not the only one – searches for comfy bras and bralettes have been on the rise for the last four years. It’s not surprising, tbh, after all that time at home during lockdown wearing no bra at all. Maybe a sports bra at a push... We know we weren’t the only ones.
In 2024, going braless might not always be an option but that doesn’t mean you have to totally compromise on comfort either. Yep, you heard us, put down the push-up bra and give your boobs what they really want. Or rather, avoid what they don’t. We’re talking pokey underwires, tight underbust bands and shoulder straps that dig in.
Don’t stop reading if you’re a big boobed gal! We know what you’re thinking, you’ve traditionally relied on all of the above for much-needed, necessary support. Luckily, the new comfy bras on the block are designed to mould to your bust without using wire, and can be just as effective in preventing bounce and holding everything in place. The only difference? You won’t even notice they’re there – no hoisting or re-adjusting needed. Music to our ears.
If you’re sold on that thought, keep scrolling to see our edit of the most comfortable bras money can buy (spoiler alert: loads of ‘em are hella affordable). Get ready to rock a bralette or comfy bra under tank tops, tees and summer dresses. Seriously, your bewbs will thank you later.
Rosie Huntington-Whiteley’s collection is a classic for a reason: this super affordable line is packed with pretty silk lingerie that’s accessible to every age range. This bra forgoes underwiring but doesn’t scrimp on supportive padding and moulding.
Kim Kardashian's brand SKIMS is genius, with a plethora of shapewear solutions (any dress, with any cut-out and she's got your covered) plus a whole load of comfy underwear choices like this seamless bra.
Want a comfy bra that still makes the most of your assets? Everlane has hit the nail on the head with this non-wired iteration; it has a plunge neckline to create instant cleavage.
Made from 95% biodegradable TENCEL™ Micro x Modal (AKA trees!), Stripe & Stare’s signature fabric is proven to be more than twice as soft as cotton. Throw in the fact this triangle bralette is non-wired, and there’s no competition for the title ‘comfiest bra you own’. Oh, and we should mention one tree is planted for every order, so you can feel twice as good!
Hanky Panky is famous for its comfy stretch lace that sits flat to the skin for optimum comfort and no VBL (that’s visible bra line, btw).
SKIMS’ bandeau bra is a real Kim K mood – we would totally wear the black version as a top with high-waist trousers for nights out.
Sloggi is beloved for its comfortable bras that feature wireless support and seamless silhouettes. We love how the brand has updated its bestselling Twist bra with a pretty mesh trim and this bold blue hue.
We can vouch for how comfortable Boux Avenue’s lounge bra is, since we’ve tried it ourselves. Made with moulded cups and adjustable straps, it forgoes uncomfortable underwiring so you barely know it’s there.
More Sloggi styles coming atcha – the brand is known for its collection of comfy bras after all. If you struggle with an ever changing cup size, this lace version is just the ticket as it fits XS-XL.
Obvs we couldn’t do this edit without including the OG comfy underwear: Calvin Klein. The brand revolutionised lingerie when it brought out this logo-stamped jersey set back in the early ‘90s.
Triumph is renowned in the underwear world and for good reason – the brand has been creating bras to support and comfort women since the ‘60s. Crafted from super soft cotton, this white bralette isn’t underwired but still provides a lil’ lift, so is perfect for wearing under tees and tank tops.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
Rosie Davenport is an Ecommerce Writer at Cosmopolitan UK and Red Online, covering fashion, beauty and travel reviews, as well as major sales events such as Black Friday and Amazon Prime Day. Rosie has reviewed everything from Reformation dresses to the latest massage guns and knows the new brands to bookmark as well as the latest trends to follow. Before this role, Rosie was a Fashion Ecommerce Writer on publications including ELLE, Harper’s Bazaar and Good Housekeeping for nearly two years, and gained a MA from Central Saint Martins in Fashion Journalism in 2021, focussing on the rise (and rise) of fashion podcasting. Rosie has also worked at The Times, been a sub editor at The Mail on Sunday’s weekly YOU magazine and produced in-depth retail reports for the trend forecasting agency WGSN. Her career highlight? Previewing Prada’s AW21 menswear show in the depths of lockdown and interviewing Miuccia Prada and Raf Simons from her bedroom. Outside of work, Rosie can be found rummaging through vintage shops or getting lost in one of London’s iconic department stores. You can follow Rosie on Instagram @rosie.davenport
Alexandria Dale is Digital Fashion Writer at Cosmopolitan & Women's Health UK. Covering everything from the celebrity style moments worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about sustainable fashion and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!
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