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The best last minute makeup deals to shop in the Amazon Prime sales tonight

We’ll let you in on a secret – the discounts are gooooood

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As an e-commerce writer, it’s literally my job to shop for beauty products online (unreal, I know). Many big e-tailers put on some brilliant sale events, but when it comes to mega bargains, nothing tops Amazon Prime Day.

That’s right, not only reserved for air fryer or tech deals, Prime Day is a great way to stock up on your essentials or to discover new brands with a heavily reduced price tag. Better yet? The e-tailer has announced when the event will happen, giving you enough time to get your cart prepped. That's right ppl, put Tuesday 16 July to Wednesday 17 July in the diary.

What makeup deals to shop in the Amazon Prime Day sale...

  • Lash Sensational Sky High Mascara

    Maybelline Lash Sensational Sky High Mascara

    £9 at Amazon
    Read more
  • Hyper Precise All Day Liner Black

    Maybelline Hyper Precise All Day Liner Black

    Read more
  • Lifter Gloss

    Maybelline New York Lifter Gloss

    Read more
  • Pocket Mirror
  • Make up Brushes

I’ve taken it upon myself to scroll the site to find the best Amazon Prime makeup products that are available to shop now and are seriously worth the £££...

Maybelline Lash Sensational Sky High Mascara

On Sale
Lash Sensational Sky High Mascara
Now 31% Off
£9 at Amazon

Maybelline’s Lash Sensational is a true classic, so I’ve got to mention this 46% off sale. Its lengthening power lies within the silicone wand which grabs onto each hair, lifting it to its fullest potential. As a result, you’re left with brow-skimming lashes.

Maybelline Hyper Precise All Day Liner Black

On Sale
Hyper Precise All Day Liner Black
Now 25% Off

There are a select few summer makeup bag essentials – a waterproof eyeliner being one of them. Maybelline's Hyper Precise All Day Liner never fails me as its 0.4mm nib creates the sleekest line that doesn't budge throughout the day. For £6, it's in my basket.

Maybelline New York Lifter Gloss

On Sale
Lifter Gloss
Now 25% Off

We all know (and probably love) Maybelline's Lifter Gloss for being a well-known alternative to Fenty Beauty's Gloss Bomb. The silky formula keeps your puckers hydrated and adds a subtly pigmented pop of colour to your pout. Snap this deal up, pronto.

Kintion Pocket Mirror

On Sale
Pocket Mirror

You're gonna need a mirror to do your makeup with all your new bargains and this one is super handy being pocket-sized with LED lights to help you create that flawless finish.

Beakey Make up Brushes

On Sale
Make up Brushes
Now 20% Off

This 12-piece makeup brush set contains 10 brushes (including stippling, eyeshadow and brow brushes) and two makeup sponges. There are over 67,000 ratings for this set so you know you're getting a bargain.

Real Techniques Miracle Complexion Makeup Sponge

On Sale
Miracle Complexion Makeup Sponge
Now 15% Off
Credit: Amazon

Take a look at your beauty sponge. Time for a fresh one? I think so. This pack is one of the savviest makeup purchases to make this Prime Day as, let’s be real, we should all be replacing our sponges more frequently. With two for just over a fiver, that's an absolute bargain IMO.

URAQT 5 Pack Face Cloths

On Sale
5 Pack Face Cloths

With all this new makeup, you're probably after some makeup removers. These reusable cloths are fantastic because all they need is some water or micellar water and makeup wipes away in just a few swipes.

Maybelline Instant Age Rewind Eraser Dark Circles Treatment

On Sale
Instant Age Rewind Eraser Dark Circles Treatment
Now 37% Off

Under-eye bags? Same. For those of us lacking sleep and in need of a little refresh, Maybelline’s Instant Eraser Eye concealer is one of the OG formulas for brightening and lifting tired eyes. The fluffy sponge tip makes application a breeze, too.

Rimmel London Match Perfection Foundation

On Sale
Match Perfection Foundation
Now 30% Off
Credit: Amazon

I mean, it's a classic you can't go wrong with, right? If you prefer fuller-coverage finishes, the Rimmel London Match Perfection will smooth the appearance of pores and texture while leaving a satin finish that still looks natural.

Urban Decay All Nighter Long-Lasting Makeup Setting Spray

On Sale
All Nighter Long-Lasting Makeup Setting Spray
Now 41% Off

I don’t need to tell you that Urban Decay’s All Nighter Setting Spray works – just allow the thousands of five-star reviews to do the talking. It’s so iconic that you may already have it in your kit, so take the possibility of a Prime Day discount as your opportunity to stock up.

NYX Butter Gloss – Duo pack

On Sale
Butter Gloss – Duo pack
Now 47% Off
Credit: Amazon

NYX’s Butter Glosses are like high-street royalty. I mean, we’ve all kept one of these in the depths of a handbag at some point. If you’re a longtime fan, or if you want to see what the hype is, you can shop this duo for under £8 on Amazon.

NYX Fat Oil Lip Drip

On Sale
Fat Oil Lip Drip
Now 20% Off
Credit: Amazon

The squidgy applicator means it’s comfy to put on and, as the name would suggest, the results are fat (big, juicy lips incoming).

Oulac Liquid Glitter Eyeshadow

On Sale
Liquid Glitter Eyeshadow
Now 24% Off

How perf is this cream eyeshadow for festival szn? It comes in a little easy-to-apply tube with a simple doe foot you can just sweep across your lid. Glittery mermaid vibes? Yes please.

KESHIMA Flat Top Kabuki Foundation Brush

On Sale
Flat Top Kabuki Foundation Brush

If you add just one brush to your makeup kit this Amazon Prime Day, make it a flat top kabuki. This tool is an OG fave and is essential for creating that super flawless, glass skin effect with foundation.

FralnFit 7Pcs Eyeliner Brush Set

On Sale
7Pcs Eyeliner Brush Set

Working on your feline flick? This Eyeliner set from Amazon has everything you need to perfect that retro-inspired cat-eye shape, and it’s currently reduced by 20%.

Maybelline New York Volume Mascara Lash Sensational

On Sale
Volume Mascara Lash Sensational
Now 32% Off

Our beauty team raves about this best-selling Maybelline mascara.
“Not only is it under a tenner but the curved want makes for E Z application and the formula provides volume, length and separation all without clumping! A fail-safe option, if we've ever heard of one.”

When is the next Amazon Prime Day?

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Amazon usually shrouds the dates of its Amazon Prime Day until a few days before the event – but this year, we're being treated to a sneak preview. Amazon Prime Day 2024 will take place from Tuesday 16 July to Wednesday 17 July, with the deals going live the minute we enter Tuesday.

That's two whole days of deal time, so you've got plenty of time to tick off your wish list and save a heck load of £££. Until then, there are already some early discounts on the site – it would be rude not to, right?

How do you sign up for Amazon Prime?

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There are so many benefits to signing up for Amazon Prime – and not just to make the most of the incredible Prime Day discounts. Luckily, subscribing is easy to do. To participate in the sale, click the link here and receive a 30-day free trial.

Sign up to Amazon Prime

If you fancy extending your subscription, membership costs £8.99 a month or £89 for the whole year. If you're a student, or between the ages of 18 to 22, you can sign up for Amazon Prime for £4.49 a month or £47.47. As for the benefits, signing up gives you access to thousands of films, TV shows and music, as well as next-day delivery.

Is Amazon Prime Day worth it for makeup?

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Here’s the thing: many of us run to Prime Day to stock up on high-ticket items (we’re talking Airpods, Amazon Fire Sticks, Kindles and BBQs). But the truly savvy shoppers will know that it’s a smart way to bag a chunky discount on beauty essentials.

There’s not much in the way of luxury makeup, but big-name brands like e.l.f, Maybelline, L’Oreal and NYX drop their prices over the event. Already the high-street prices of these products are petite, so with the added benefit of Prime Day, you may have enough dough left to check out the best Amazon Prime hair and skincare deals too.

Headshot of Clare Stephenson
Clare Stephenson
Beauty Ecommerce Writer

Clare Stephenson is a Beauty Ecommerce Writer for Cosmopolitan, Women’s Health, Red and Good Housekeeping, covering all things makeup, skincare and hair care, as well as deals events including Black Friday and Amazon Prime Day.  

Clare has been an ecommerce writer since 2022, writing matter-of-fact reviews such as deep dives into skin concerns and shopping pages filled with her favourite products for every budget and need.  

Before working at Hearst UK, she received a BA degree in Multimedia Journalism at Bournemouth University, focusing her studies on the world of magazines and editorial. From there, she worked as an editorial assistant at Voir Fashion Magazine, covering events like Fashion Week and interviewing reputable brand founders, including Rea Ann Silva creator of Beautyblender.  

When she’s not testing the latest and greatest products, you can find Clare sifting through vintage clothing stores in the city or horseback riding in the countryside.   

Follow Clare on Instagram @clarefrancesstephenson.  

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