Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Detox Shampoo Travel Size (89ml) offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI Detox ShampooTravel Size (89ml) helps to cleanse away dirt, excess oil and product build-up (we're looking at you, dry shampoo).
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week option, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with hair that feels soft, silky and ready for action. Infused with the brand's signature 'Melrose Place' fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk is the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo Travel Size 89ml
£12.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Perfect size
I don't need to clarify my hair that often so this size is perfect for me to use once a month. Be warned, you need a deep conditioning mask afterwards though as your hair does feel dry after using.
by Cat Verified Purchase
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Love this shampoo
Great shampoo! Handy that it comes in a travel size too. You don’t need a lot as it goes a lot way so not only is it perfect for travel but also for sampling before buying a bigger bottle.
by Bee Verified Purchase
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Great
I use this once a month to help get rid of any product build up, using it as my second shampoo. I can definitely notice a difference.
by Kirsten Verified Purchase
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Good
I use this once every couple of weeks to get rid of any build up. And I’d say it does that job well.
by Kirsten Verified Purchase
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Average
My scalp is very sensitive and I hoped to get a good clarifying shampoo, but it give me an itchy scalp. Not surprised, but beware if you also have a sensitive scalp.
by Stacy Verified Purchase
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Smells Amazing!
I absolutely love this, I have really oily hair and I find the detox shampoo actually helps to make my hair feel really clean! It also smells great
by Bry Verified Purchase
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Brilliant shampoo
This is a great shampoo for detoxing your hair - I use it once a week alongside the rehab shampoo sheets which are also super deep cleaning. Smells great too! Will continue to repurchase
by Feefifofum
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Worth the money
Leaves your hair so clean and removes build up
by Katty Verified Purchase
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Great clarifying shampoo
I use this maybe once every three weeks to clarify my hair from the product overload I subject it to on the daily. It definitely 'resets' my hair so that I can carry on loading it with creams, oils, and serums to my heart's desire... a real hero shampoo! Bonus that it has Tetrasodium EDTA which is a chelating ingredient, so if you live in a hard water area like I do, this will also cleanse your hair of minerals and metals present in the water system. Win win.
by Alice Verified Purchase
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LOVE!
Have been using various sizes of this product for 2 years now! I have naturally very curly hair so naturally get a lot of build up of product. Can always tell such a difference when i use this shampoo, my hair always comes out less frizzy and ‘sqeeky clean’
by Han Verified Purchase
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