Digital Hollywood: The AI Summer Summit

Tuesday, July 23rd, 2024

3– 3:50 PM Eastern Time Zone

Session IV:

Predictive Hollywood Analytics and Strategy: The Barbi vs. Oppenheimer Predictive Data Breakdown

William Goldman famously stated, “Nobody knows anything,” in describing the unpredictability and decision making in the film industry. Despite this assertion, a “Predictive Analytics” industry has emerged that underpins much of Hollywood decision making today. AI analytics are employed in script development, including character and thematic choices, deep dives into casting as well as audience preferences underpinning each option. While it is hard to say if the AI process was at the core of the massive success of “Barbi” or the award winning “Oppenheimer,” a breakdown of that development and production process would certainly make for an interesting discussion.

Speakers:

Tobias Queisser,  Co-founder & CEO, Cinelytic

Kartik Hosanagar, CEO, Jumpcut, Co-Director, Wharton School AI & Analytics

Marc Karzen, CEO / Strategist, RelishMix, Moderator

Additional Speakers to be announced

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    Tobias Queisser

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    Kartik Hosanagar

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    Marc Karzen

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Tobias is a Co-Founder and the CEO of Cinelytic, an AI driven business intelligence platform for the entertainment industry. His professional background is in finance, tech ventures and the entertainment industry. Prior to Cinelytic, Tobias worked 10 years in finance as an investment banker at Ermgassen & Co, advising companies on complex international M&A deals, and later co-founded and managed a global investment fund in London, which was acquired in 2013. That year Tobias founded Arctic Pictures Limited, an international film production company based in London that focuses on sourcing, development, financing, and production of filmed entertainment. Tobias holds a MSc in International Accounting & Finance from CASS Business School London and a BA Honours from the European Business School, London. Further he studied Film Finance & Production at UCLA Los Angeles and Film Production & Production Management at the National Film and Television School London.



Kartik Hosanagar is an entrepreneur and the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses broadly on the digital economy, in particular on human-AI collaboration and AI applications in creative domains. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School and his research has received several best paper awards. Kartik co founded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. Yodle was listed by Inc. Magazine among America’s fastest growing private companies. He "coined" the phrase "Algorithmic Bill of Rights" in his book A Human’s Guide To Machine IntelligenceHe has served as a department editor at the journal Management Science and has previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly.


Marc Karzen runs RelishMix, Hollywood's leading digital/social media creative analytics boutique focused on strategies for movies, TV shows and entertainment networks. Marc has been an early mover in digital production, to the dotcom video explosion, the social entertainment revolution to the “streaming re-stacking” of Hollywood. Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers for eleven years, plus on-air photos and film-unit work on SATURDAY NIGHT LIVE.  He’s also worked in production for shows on FOX, CBS, E!, Tribune, The CW, truTV, Telepictures, FOX Sports and FX — and on promos as associate creative director at Jacobs & Gerber and art director at Grey Entertainment. Theatrical campaigns include projects for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.

In TV network marketing, Karzen has worked on campaigns for ABC, CBS, FOX, Paramount Domestic, Columbia TV, Warner TV, Disney Channel, UPN launch, HA! launch, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet and for many production companies. While building RelishMIX, Karzen has delivered social marketing strategies and theatrical tracking for Universal, Disney, Sony, Warner Bros., Hulu, Paramount, Searchlight, Focus, UA, Roadside, Annapurna, Lionsgate — and for TV shows at Fox, CBS, ABC, Amazon, CMT, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery. Karzen’s career moves across mediums. He started and ran cutting-edge digital-tech companies including Q Studios (Digital Live Action), Karzen Communications (Motion Graphics), The Hatchery (Digital Previz for Commercials), Thunder Music (with Art Wright) and Saddletude (digital network for Equestrian Sports, funded by Ash Capital). Pre-YouTube, Karzen hand-built intranet clip approval systems for his network produced TV shows.


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