Digital Hollywood: The AI Summer Summit

Tuesday, July 23rd, 2024

4– 4:50 PM Eastern Time Zone

Session IV:

AI & the Design of Randomness: Unlocking the Inner Jackson Pollock

Our first thought was to call this panel, “AI: Inside the Black Box of the Imagination.” Artificial Intelligence, together with Machine Learning have opened the door to a relationship with a “Human Creator,” someone we might call an “Artist,” and the result is an exploration of the imagination that has never been seen before. The result is unique. Nevertheless, some critics, Jerry Saltz of New York Magazine’s Vulture among them, have articulated a clear disdain for this new and evolving art form. While others, the curators at MOMA in NYC to their credit, have honored AI’s best known artistic innovator, Rafik Anadol with a one-man show. Many have referred to AI Art as the “Design of Randomness,” referring to it’s kinship to Jackson Pollock. In this session we will explore some of those thoughts.

Speakers:

Neil Leach, Architect and Doctor of Design Program, Florida International University

Ulrike Kerber, Principal and Creative Director, Viva Design

Sandu Baciu, founder, Baciu Co.

Curt Doty, Founder, RealmIQ, Moderator

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    Neil Leach

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    Ulrike Kerber

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    Curt Doty

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    Sandu Baciu

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Neil Leach is an architect and professor from the UK. He currently directs the Doctor of Design program at FIU, and has also taught at the Architectural Association, Harvard GSD, Columbia GSAPP, Cornell, IaaC and SCI-Arc. He is the co-founder of DigitalFUTURES, an online educational platform; a former researcher for NASA, where he developed 3D printing technologies for the Moon and Mars; and a member of the Academia Europaea, Europe’s leading academy with over 50 Nobel laureates. He has published over 40 books on architectural theory and digital design, translated into 8 different languages. He is currently working on AI, and is the author of the first book on architecture and AI, Architecture in the Age of Artificial Intelligence: An Introduction to AI for Architects (Bloomsbury, 2021 – second edition, 2024), co-editor of Machine Hallucinations: Architecture and Artificial Intelligence(Wiley, 2022), and author of The AI Design Revolution (Routledge, 2025)

Ulrike Kerber, Principal and Creative Director at Viva Design Inc., is known for fresh, clean and distinctive designs for youth, fashion, style and news. Her work can be seen on tv, apps, web and large scale projections. Clients such as Disney, E!, Style, Apple itunes, Sundance TV, Own, BBC, Discovery, ABC Studios, Showtime, BET and Sprout ask Ulrike for brand design,s toryboards, animations, presentations, show/promo package design and content creation. Ulrike founded her company Viva Design in Santa Barbara, CA where she grew a team of 10 people and film crews, contractors and freelancers. Viva Design bought a building in Santa Barbara to house the motion design team to create broadcast design packages and offer public events, such as art-marathons, exhibits and creative workshops.


Curt Doty, Founder, RealmIQ: Curt Doty, former studio executive and award-winning marketer, brings leadership experience across the entertainment and branding worlds. As a creative entrepreneur, his consultancy CurtDoty.co specializes in integrated marketing, multi-channel storytelling, branding, identity and user experience with client engagements with NCI, Wizard World, Topps, The Grammys, Maserati, AARP, Spalding, Z-Living, HighGarden Collective, enViibe, Starz, The Santa Fe International Film Festival and many more. Curt has specialized in mobile focused vertical storytelling, branded and original content with recent clients of Viacom, Nickelodeon, MTV, BET, ClixTV, Snapchat and IGTV. Curt has an extensive legacy in television which began at Pittard Sullivan, having worked on broadcast design, network branding, and image campaigns for clients such as Warner Bros TV, TV Guide, Discovery, ABC, FX, StarTV Asia and SAT.1. His experience in movie marketing includes clientele such as Universal Pictures, 20th Century Fox, Fox Searchlight, Dreamworks, Focus Features, Miramax, and Warner Bros. His Fortune 500 clientele have included GM, Carl’s Jr., Bausch + Lomb, Pond’s, Covered California, Degree, GoGo, Genentech, Michael & Susan Dell Foundation, TracFone, USPS, Ubisoft, Abbott, US Army, Housing of Urban Development and Motorola. Curt’s last 15 years have been focused on technology and innovation. With R&D projects with Apple, Toshiba and Microsoft, he pioneered interactive content (Advanced Content) for mobile, Blu-ray and multi-touch eBooks while leading divisions at Trailer Park and Bemis Balkind. As the web is evolving, Curt has recently focused on Web3, decentralization, blockchain and the creator economy through his branding, UX design and marketing. He is a successful fractional leader, acting as CCO and CMO for multiple startups. He recently launched MediaSlam, a content platform discussing the intersection of Design, Content and Tech and also launched RealmIQ, a change management consultancy focused on AI.



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