Digital Hollywood: The AI Summer Summit

Tuesday, July 23rd, 2024

4– 4:50 PM Eastern Time Zone

Session II:

AI Music Monetization: DeepMind’s Dreamtrack, The Grimes AI Strategy: Let’s Go 50-50%

There’s no way to slow down the explosion of AI created music. It’s here, it’s now and everyone, young and old have become AI Sound Engineers by the hundreds of thousands. So as the ocean of new music arrives, the idea of “AI Music & Monetization” has now become front and center. For example, Google’s DeepMind recently unveiled DreamTrack, an AI system allowing customizable music generation via text prompts. Their partnership with the music label EMI hints at future platforms streamlining rights-cleared AI music tailored to user taste. Such tools could enable independent musicians, creative agencies, and brands to license bespoke soundtracks on-demand. Along the same lines, the famous musician Grimes is exploring equally disruptive models, granting fans collective ownership in her AI-assisted compositions through NFTs and decentralization. It’s only the start, but with music AI software getting better and better, the market is ripe for legal monetization strategies to emerge.

Speakers:

Daouda Leonard, founder and CEO, CreateSafe

Anthony Ramirez, Partner, Technology Transactions Group, Morrison Foerster

Alex Mitchell, CEO, Boomy

Karen Allen, CEO & Co-Founder, Infinite Album

Joanna Popper, Former Chief Metaverse Officer, CAA, Moderator

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    Daouda Leonard

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    Karen Allen

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    Joanna Popper

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    Anthony Ramirez

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    Alex Mitchell

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Karen Allen is the CEO and Co-Founder of Infinite Album, which creates infinite streams of AI-generated, game-reactive, copyright-safe, and monetizable music for gamers. She authored Twitch for Musicians, a guide for artists on how to livestream on Twitch, and advises labels, artists, and brands on livestream strategy. Karen has held executive positions at TAG Strategic, Mobile Ecosystem Forum, and the RIAA.


Daouda Leonard is a philosopher at the forefront of the creator empowerment movement. With a decade of service in the entertainment industry, Daouda has worked as a manager, publisher, producer, A&R and creative director for Grimes, DJ Snake, Skrillex, BloodPop® and more. His creative contributions have generated over 15 billion global media impressions and sales to date for cultural leaders including Lady Gaga, Drake, Madonna, Kanye West, Ms. Lauryn Hill, The Weeknd and Justin Bieber. Before becoming an entrepreneur in the music business, Daouda graduated from Northeastern University School of Business with a degree in Management Information Systems and worked on Wall Street at Tudor Investment as an information technology analyst. Daouda worked full-time while simultaneously attending school and contributing to the culture of internet-fueled file-sharing that preceded the music streaming era. Born and raised in Brooklyn, Daouda grew up practicing meditation, yoga, and Tae Kwon Do. Now, Daouda leverages the power of intentional breathing to overcome obstacles and manifest surprising advantages for his creative collaborators. Daouda is a steadfast champion of transparency, consent, education, and artist development. Above all, Daouda believes in a world where artists are seen, heard, and economically empowered. He is currently the founder and CEO of CreateSafe, Inc., a music technology company that provides SaaS and Premium Services for music artists, managers and record labels. In his free time, Daouda enjoys Yoga, learning, writing, hiking, and collaborating with his wife, Nikki.


Alex Mitchell is the co-founder and CEO of Boomy Corporation (boomy.com), an AI-powered music creation and distribution platform where over a million creators make, share and monetize generative songs. A musician and serial music entrepreneur who previously founded Audiokite Research, Mitchell has worked with a number of music and media brands in consulting and advisory capacities including Artiphon, Shady Records/Goliath Artists, Verifi Media, Infinite Album and others. As an advocate for AI music, Mitchell regularly engages with relevant parties across the music industry and is a frequent speaker on issues related to AI music, including at the US Copyright Office and various conferences.


Anthony Ramirez is a partner in the Technology Transactions Group in the New York office of Morrison Foerster. Anthony advises clients on general commercial and transactional matters. He regularly advises companies on the IP aspects of their M&A transactions. His clients include technology, digital media and content for television and music, financial services, and communications companies with diverse intellectual property assets and issues. His practice focuses on the legal aspects of developing, licensing, and commercializing technology and intellectual property, as well as negotiating general commercial contracts, including outsourcing transactions, as well as content and data licenses. He regularly assists clients with legal issues relating to licensing and commercialization of digital media and content, digital content that is distributed over the Internet or streamed, mobile applications and social media, as well as the licensing of recorded music for distribution via digital platforms. Anthony is also experienced with issues relating to open-source software, software development, artificial intelligence and machine learning, cloud-based technology, and protection of proprietary information.


Joanna Popper  was the Chief Metaverse Officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper led emerging technology and metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award). While leading HP’s VR go-to-market, the business grew 10x to a multi-million dollar business. Previously, she was Executive Vice President of Media & Marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including artificial intelligence, VR/AR, robotics, blockchain, and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched top-rated hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK, the award-winning immersive content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. FINDING PANDORA X won Venice’s Golden Lion for Best Immersive Experience and SXSW’s best Virtual Cinema Award. BREONNA’s GARDEN received awards and recognition for social impact from PGA Innovation, Unity, Auggie, Filmgate, and Aurea. FIGHT BACK won an audience award at Venice. She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.” She has sat on numerous boards and in advisory roles including as Metaphysic Board Observer, the Coalition for the Women in XR Fund, Unity Charitable Fund Advisory Board, Vidcon Industry Advisory Board, AIXR Steering Committee and CES Consumer Technology Association AR/VR Working Committee. Popper graduated from Northwestern University with a Bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA.


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