Neha Singh is the CEO & Founder of Obsess, a virtual experience platform enabling brands and retailers to create visual, immersive, 3D virtual stores. She was previously the Head of Product at Vogue, where she was responsible for the product strategy and technology execution of Vogue’s digital business including content products, ad products and distribution platforms. Prior to that, Neha was VP of Product and Engineering at AHAlife, an e-commerce startup for luxury lifestyle products. Neha began her career at Google, where she was a Software Engineer and Tech Lead for 5 years and worked on Google AdWords and Google News. She holds an undergraduate Computer Science degree from The University of Texas at Austin and a graduate Computer Science degree from MIT.

Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.



Bill Newell, CEO, SparX Works Inc.: As a founding partner of SparX Works Inc., Bill Newell brings more than 18 years of corporate and entrepreneurial experience to the company. Bill has been involved in production and multimedia from its early days and has had key roles in establishing many of the business processes that today are often taken for granted. Bill's areas of expertise include finance, technology, production, and operations. Bill's ability to increase productivity without sacrificing quality has been proven time and time again and is a key asset to the company. A longtime associate of his partner, Sarina Simon, Bill came to North South Studios from the Knowledge Kids Network where he served as Chief Operating Officer for five years. Bill co-founded the Knowledge Kids Network and was instrumental in defining its business objectives, operational processes, and company structure. His thorough planning and oversight launched the KidsEdge websites. This network of award-winning websites contained more than 250 games, thousands of articles, and had the capacity to support 3.5 million users. During his tenure at the Knowledge Kids Network, Bill also executive produced a 12 minute animated movie entitled, DotzWorld, which premiered on the AOL network and featured 25 original characters. Bill's insightful finance skills were invaluable to the company in its negotiations with AOL and other prominent partners. Prior to joining the Knowledge Kids Network, Bill was Vice President of Production for IXL Los Angeles, a NASDAQ listed Internet services company with more than $12 million in yearly revenue in the Los Angeles office alone. As VP of Production, Bill oversaw all aspects of production and provided sales support for IXL's west coast offices. Always prolific, he supervised and managed the design and implementation of over 100 projects including assignments for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Making use of his extensive finance background, Bill brought financial discipline to his production team and productivity increased over 200% during his tenure at IXL. Before joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company that was later acquired by IXL. As VP of Production, Bill provided direct management of technical, production, and creative teams. He also oversaw all proposal submissions, bids, technical analyses, and creative treatments for media, technology, and consumer companies including Intel, Mattel, the US Postal Service, Disney Online and Allstate. Bill is also a veteran of the multimedia pioneering company, Philips Media, where he worked for four years as an Executive Producer, managing two in-house production groups. In this executive role, Bill directed a 35 member staff and produced six educational CD ROM products. He also directed the localization of numerous products for the Japanese, English, Swedish and American markets.