Edelman UK has been recognised as the number one agency in B2B Marketing’s benchmark report for the fourth consecutive year. Edelman is also ranked as the second fastest growing B2B agency in the UK.
The rankings are based on revenue, growth, and number of employees, reflecting the breadth and depth of B2B services Edelman provides for companies such as Microsoft, Samsung, Shell, and DP World. The benchmark report includes agencies offering services ranging from B2B creative and digital, through to content marketing, account-based marketing, demand generation and earned communications.
Andrew Mildren, Managing Director, Edelman Business Marketing EMEA comments: “The business buying process is complex, involving senior executives, multiple decision makers, lengthy sales cycles, and high value deals. Yet, strangely, B2B marketing can often feel transactional and short-term. Our approach is grounded in building trust, nurturing conversations, and earning attention with busy business decision makers and this is reflected in the commercial impact we’re delivering for clients and the growth we’re experiencing in this area.”
A good example of this approach is our award-winning ‘Move to -15’ campaign for DP World, which galvanised the global shipping, logistics and food manufacturing industry to reduce the temperature for transporting food by 3 degrees. This could save 25 terawatt-hours of energy and 17.7m tons of carbon annually without impacting the safety or quality of the food. So far 60% of the shipping, food production, warehousing and haulage companies have signed up to make the change, demonstrating how the best B2B marketing can drive meaningful action and change.
To learn more about how to reach B2B decision makers, please check out the latest Edelman & LinkedIn Thought Leadership Impact report, which spoke to 3,500 senior leaders about what they expect and value when it comes to business content.
