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TikTok’s Most Viral Products Are on Sale at Amazon Right Now Starting at $4.99

After countless hours of doom scrolling, we’ve rounded up the best #TikTokMadeMeBuyIt Amazon finds ranging from #BeautyTok skincare, #SundayReset cleaning essentials, & so much more.

August 3, 2024

I Tried This Viral Brat Summer Lip Stain x Chipotle Collab – and It’s Truly Burrito-Proof

A food-themed lip stain? It doesn't get more Brat Summer than that.

August 2, 2024

Nordstrom Anniversary Sale Last Weekend to Shop: Snag the 40 Best Deals Before They Sell Out

The 2024 Nordstrom Anniversary Sale is almost over. Make the most of the sale’s final days with major deals on SKIMS, Spanx, Armani Beauty, NARS, UGG, MAC Cosmetics, and more top brands.

August 2, 2024

Pucker Up, Lipstick Addicts! These 40% Off Deals Are Selling Out Fast: Fenty Beauty, Too Faced & More

Get glam with 40% discounts on lipstick, lip gloss, lip oil, lip liner, and lip plumpers from top brands including Smashbox, Lancôme, KVD Beauty, Kylie Cosmetics, Iconic London, and Buxom.

August 1, 2024

The Best Nordstrom Anniversary Sale 2024 Skincare Deals: Save Up to 56% on Kiehl's, OSEA, La Mer & More

You won't see prices like this again -- score a $128 St. Tropez bronzing mousse set for $56, a $138 Bobbi Brown moisturizer and primer for $74, and more amazing skincare deals.

August 1, 2024

15 Toner Sprays to Refresh, Revitalize & Hydrate Your Face All Day Long

From Clinique to Dermalogica, these are the mists that can deliver instant invigoration.

August 1, 2024

A Guide to the Best Pregnancy-Friendly Skincare, According to a Dermatologist

From creams that can reduce stretch marks to a brightening complex for that pregnancy glow, we've consulted with Dr. Farhang to bring you these must-have pregnancy-safe skincare essentials.

July 31, 2024

The 25 Most Popular Amazon Items E! Readers Bought This Month: Viral Beauty Products & More

From internet-famous skincare products to hair care solutions, here are the most-loved Amazon products from July 2024. 

July 30, 2024

Exclusive

Paralympian Anastasia Pagonis’ Beauty & Self-Care Must-Haves, Plus a Travel-Size Essential She Swears By

Paralympic swimmer Anastasia Pagonis is a gold medal winner, world record holder, and viral TikTok star -- here are the essentials that keep her hair and makeup on point.

July 29, 2024

Update!

I Asked ChatGPT to Name the 10 Best Lipsticks, Here’s My Reaction

When it comes to lipstick recommendations, I rely on word of mouth (pun intended). Can ChatGPT come through on the product picks? The response surprised me.

July 29, 2024

Kiss and Tell With 50% Off National Lipstick Day Deals: Fenty Beauty, Sephora, Ulta, MAC & More

Pamper yourself with smooch-worthy 50% discounts on lipstick, lip gloss, and more from top brands including  Kylie Cosmetics, Too Faced, Urban Decay, NARS, Smashbox, and ColourPop.

July 29, 2024

The 30 Most-Shopped Celeb Recommendations This Month: Paris Hilton, Sydney Sweeney, Paige DeSorbo & More

These are the most popular picks among E! shoppers, with items chosen by your favorite stars including Jennifer Aniston, Kyle Richards, Kandi Burruss, Olivia Culpo, and Porsha Williams.

July 27, 2024

Exclusive

Leanne Wong's Olympic Journey: Essential Tips, Must-Haves, and Simone Biles’ Advice

Team USA Gymnastics alternate Leanne Wong discusses running her hair bow business from her dorm room, Olympic must-haves, and valuable tips for mental health and relaxation.

July 26, 2024

Update!

The 9 Best Benzene-Free Dry Shampoos That Will Refresh Your Hair and Absorb Excess Oil

If you're worried about the potential side effects of regular exposure to benzene, try these benzene-free dry shampoo alternatives, which start as low as $9.

July 26, 2024

I’m a Shopping Editor, Here Are the 18 Best New Beauty Products I Tried This Month Starting at Just $8.98

Combat oily skin with the viral Rare Beauty by Selena Gomez finishing powder, pucker up with a shiny gloss stick from Fenty Beauty by Rihanna, and more new beauty launches from July 2024.

July 24, 2024

Update!

The 35 Most-Loved Self-Care Products from Amazon With Thousands of 5-Star Reviews

Treat yourself with the highest-rated beauty tools, skincare products, comfy clothes, cozy blankets, and more from Amazon.

July 24, 2024

Get 60% Off Tarte Deals, $20 Old Navy Jeans, $39 Blendjet Portable Blenders & Today's Best Sales

Treat yourself to today's best discounts: $3.50 Bath & Body Works room sprays, an EXTRA 40% off Madewell sale styles, 60% off Gap, and more.

July 24, 2024

Exclusive

Nordstrom Beauty Director Autumne West Shares Deals That Will Sell Out, Must-Haves & Trend Predictions

Stay ahead of the curve as Autumne West shares her expertise on what's hot, what's essential, and what's next in the world of beauty. 

July 23, 2024

Top Nordstrom Anniversary Sale 2024 Deals Under $50: Get a Pearl Necklace for $35 & More Up to 50% Off

From luxurious beauty from Aveda & Kiehl's to stunning jewelry from BaubleBar, these bargains are sure to delight without breaking the bank.

July 22, 2024

Score Top Holiday Gifts Up to 60% Off at Nordstrom's Anniversary Sale 2024: Jo Malone, Le Creuset & More

From luxurious Voluspa fragrances to self-care essentials from PMD, Osea & NuFACE, there's something special for everyone on your gift list.

July 20, 2024

Julianne Hough Influenced Me to Buy These 21 Products

Dancing With the Stars host Julianne Hough has the best picks for beauty must-haves, tech products, hosting hacks, and more.

July 20, 2024

Laneige Is 30% Off Post-Prime Day in Case You Missed Picks From Alix Earle, Sydney Sweeney & More Celebs

If you missed Laneige Prime Day deals, you can still save 30% on products used by Porsha Williams, Kyle Richards, Paige DeSorbo, and more.

July 20, 2024

The 31 Best Amazon Deals Right Now: $5 Beauty Products, 55% Off Dresses, 30% Off Laneige & More

Prime Day 2024 is over, but the deals are not. Don't miss 67% discounts on kitchen tools, half-price summer wardrobe musts, and more.

July 20, 2024

Here's How to Get $237 Worth of Ulta Beauty Products for $30: Peter Thomas Roth, Drunk Elephant & More

Don't miss jaw-dropping discounts from Ulta on Kopari, Clinique, Proactiv, Origins, Dermalogica, and more top beauty brands.

July 19, 2024

Shop the Best Nordstrom Anniversary 2024 Deals Under $100, Including Beauty, Fashion, Home & More

Top rated items are selling out, so don't sleep on these deals from MAC, SKIMS, Lancome, DKNY, and more. Everything is under $100!

July 18, 2024