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A local business has a physical structure with walls, a roof, and an address. It’s a place where customers can step in, check out the products, and transact. In a virtual setting, this translates to a business website -- your business’ virtual home base.
Essentially, a business website serves as an online space to provide your target audience or general readers information about your company. It can also be a platform for e-commerce and payment processing and a space to promote your products and services and display content, such as news and company events.
There are various types of sites, such as forums, personal blogs, and magazine sites. Each of these has its primary functions. A business website’s main purpose, however, is to “house” a business online.
It is meant to be the main virtual residence of a business since the company has full control over the platform. No other organization or entity competes for the web users’ attention while on the website since it’s all about a specific business.
Social media platforms and other third-party sites are different as the company is “bundled” together with other users. A good example is Facebook and the myriad business pages and account users that operate on the platform.
While there’s no one-size-fits-all formula for designing a company website, below are some helpful tips.
To simplify the process of making a business website, use reliable website builder software.
A trusted content management system, such as Wix, provides a library of customizable templates and drag-and-drop editor tools to help you build your business website with ease.
The platform offers an intuitive interface for quick and effortless website creation. This allows you to easily add site elements, such as a navigation menu, logo, and media; modify the template font colors, styles, and sizes; and use other web design tools.
With a user-friendly website builder, you can design and get your business site up and running in a few hours, if not minutes, with minimal effort and time.
If your website content is difficult to read, your website visitors will log out in seconds. This can hurt your conversion rates and customer satisfaction, as well as your business’ bottom line.
That’s why you need to be mindful of your content’s readability. If your site visitors won’t bother engaging because your content is hard to consume, you defeat the purpose of having a business website.
Below are tried-and-tested design tips to improve your content’s readability.
If your business website’s navigation isn’t logical, your users will struggle with finding specific content or pages within your site. This could influence them to click out and go to your competitors.
To ensure easy site navigation for your visitor, consider the tips below.
Creating a business website is one thing, but ensuring your website can convert web visitors into paying customers is another. Consider the tips we covered in this guide to increase your chances of getting meaningful results out of your business website.
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