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Based on Campaign Monitor’s data, about 70% of people use email subject lines to decide if an email is spam.
This data highlights the value of creating compelling welcome email subject lines to engage your audience and run a successful email marketing campaign.
Learn how to create email subject lines that catch your audiences’ attention and spur them to open your email.
To influence the people who recently joined your email list to open your welcome messages, supply them with quick information about what they should do now that they’ve subscribed to your emails, together with some benefits they can expect from your company.
Groupon does this excellently with their welcome email message.
Create a compelling subject line to boost your subscriber engagement and click-through rates (CTRs). This helps you run your small business email marketing campaigns effectively.
Highlight exclusivity in your welcome email subject lines to make your audience feel important and they belong.
Emphasize exclusive offers from the get-go to entice your subscribers to open your emails; this helps improve your email open rates.
Invoke your subscribers’ love of shopping even before they open your email by including promo and discount codes in your welcome email subject lines.
It’s an effective email marketing strategy to foster customer loyalty, grow your email list, and raise your profits.
Personalized subject lines increase open rates by 50%, making personalization invaluable to increase your CTRs.
Personalize your subject lines by including your subscribers’ names and use words that make them feel like you’re talking to them directly.
People see your subject line first, so make it count by adding personalization and following tried and tested email marketing tips.
Bonus tip: Don’t create your emails from scratch. Use welcome email templates offered by numerous sites to reduce the time you spend putting together a welcome message.
Give you welcome email subject lines a friendly vibe to make your subscribers feel they’re interacting with humans. The more human your email subject line looks, the more relatable and “open-worthy” it becomes to your subscribers.
Use a reliable email marketing software, such as Mailchimp to come up with an awesome subject line.
The platform’s subject line helper checks if your subject line follows the recommended best practices.
Use questions in your subject lines to create intrigue and entice your recipients to open your emails.
Questions are great because they urge your subscribers to focus on your subject lines. It prompts them to think of the answers, allowing you to build a deeper connection with them.
Think about what’s important to your subscribers then ask questions referring to it.
For example, if your subscribers are struggling with their email conversion rates, use an email subject line along the lines of, “Were your emails ignored again?”
Because the question you asked is a reality they’re facing, there is a strong connection between their needs and what you’re offering -- making them want to open and read your welcome email.
Follow these welcome email subject line best practices to grab your recipients’ attention and entice them to open your emails.
Create compelling welcome email subject lines using the 4U model to move your subscribers along your email marketing funnels.
Implement the 4U model in your subject lines by being:
Avoid using words that trigger spam filters or get you blacklisted.
The words “100%” and “Free” are classic examples.
Here are some tips for avoiding spam filters and spam traps.
Additional tip: Manage your email list properly to avoid sending emails to those who unsubscribed to your newsletters, or signed up by mistake.
Sometimes, the best way to write your subject lines is to mention your calls-to-action. That way, the intent of your email is clear and your recipients know exactly what you want them to do.
This strategy is perfect when you’re giving something of enormous value.
When offering a massive discount, for example, use the email subject line, “Claim Your 70% Discount Now.” The subject line’s message isn’t just clear, but the offer is also catchy.
Increase your email open rates by writing compelling welcome email subject lines. In addition to using the strategies we mentioned, use the emails you received from other companies as email examples to learn from.
By studying the welcome and promotional emails in your inbox and using the strategies in this guide, you are bound to create a high-converting welcome email.
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent, a Motley Fool service, does not cover all offers on the market. The Ascent has a dedicated team of editors and analysts focused on personal finance, and they follow the same set of publishing standards and editorial integrity while maintaining professional separation from the analysts and editors on other Motley Fool brands.