Liberty Media owns Formula One and revealed in an earnings call on August 8 the US Department of Justice is investigating the company for denying Andretti Global an F1 team.
Users often follow brands for entertainment or connection, not to make purchases, so brands must find authentic ways to convert followers’ curiosity into actual sales.
Social media users have noticed star and producer Blake Lively and actor-director Justin Baldoni have refrained from promoting the film in joint interviews.
SPILL is using its latest capital injection from new investors bringing it’s total funding to $5 million, to further show how cultural moments are leveraged to boost engagement, advertising revenue and inclusivity.
Macy's latest partnership not only monetizes existing digital sales, it may boost its first-party data — improving the online experience and attracting media dollars.
Terms like “commerce media” and “retail media” are often used interchangeably, but they represent two distinct marketing channels with unique opportunities, players and strategies.
With close to five billion users, and more than three-quarters being influenced by social media to make purchases—here's how to make money on social media in 2024.
It's smaller AI companies that are breaking new ground. Firms like Runway, LeyLine & Synthesia are redefining how we create, edit, and share video and animation content.
New social media features let companies easily create joint posts and tag-team content with other branded accounts to reach wider audiences and sparks fresh engagement.
The companies that ranked well this year treat their employees well and prioritize competitive pay, diversity, generous benefits and career development programs.
Whether you’ve been at a company for a decade or a few months, it is a huge part of your life and state of mind. We're ranking the top employers in each state.