Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
$5.2BCalculated August 2024
Owner(s)
Arthur Blank
Championships
0
Year Purchased
2002
Price Paid
$545M
Revenue
2
Net of stadium revenues used for debt payments.
$585M
Operating Income
3
Earnings before interest, taxes, depreciation and amortization.
$94M
Debt/Value
4
Includes stadium debt.
18%
Player Expenses
5
Includes benefits and bonuses.
$317M
Gate Receipts
6
Includes club seats.
$84M
Wins-to-player cost ratio
7
Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
72
Revenue per Fan
8
Local revenues divided by metro population, with populations in two-team markets divided in half.
$29
Metro Area Population
6.3M
Media partners
tv: Fox 5 Atlanta; radio: 92.9 The Game
Revenues and operating income are for the 2023 season and net stadium debt service.
Footnotes
Revenues and operating income are for the 2023 season and net stadium debt service.
1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
4. Includes stadium debt.
5. Includes benefits and bonuses.
6. Includes club seats.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
8. Local revenues divided by metro population, with populations in two-team markets divided in half.
After another subpar season in 2023, the Falcons made one of the biggest splashes in free agency, bringing in QB Kirk Cousins to lead a young offense. Cousins' signed a four-year, $180 million deal, with $100 million guaranteed. Raheem Morris will retake head coaching responsibilites in Atlanta, where he split time as head coach and defensive coordinator in 2020, before spending the last three seasons as the Rams' DC.
Valuation Breakdown
9. Portion of franchise's value attributable to revenue shared among all teams.
10. Portion of franchise's value attributable to its city and market size.
11. Portion of franchise's value attributable to its stadium.
12. Portion of franchise's value attributable to its brand.
Value Change
11%
1-YEAR CHANGE
11%
ANNUALIZED CHANGE
13
Current team value compared with latest transaction price.
13. Current team value compared with latest transaction price.
Historical
2024
Value1
Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
$5.2B
2024
$5.2B
Revenue2
Net of stadium revenues used for debt payments.
$585M
2024
$585M
Operating Income3
Earnings before interest, taxes, depreciation and amortization.
$94M
2024
$94M
Player Expenses5
Includes benefits and bonuses.
$317M
2024
$317M
Win-to-Player Cost Ratio7
Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
72
2024
72
1. Enterprise value (equity plus net debt) of team based on current stadium deal (unless new stadium is pending).
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
5. Includes benefits and bonuses.
7. Compares the number of wins per player payroll relative to the rest of the NFL. Playoff wins count twice as much as regular season wins. A score of 120 means that the team had 20% more victories per-dollar of payroll compared with the league average.
It makes zero sense that Justin Fields is the quarterback for the Pittsburgh Steelers instead of the Atlanta Falcons. Then again, upon further review, hmmmmm.
Atlanta has another Final Four. The Tour Championship is now in golf, a baseball All-Star Game comes next year. But it's all about huge college football games, period.
Los Angeles’ quarterback room has a different look with the acquisition of Heinicke from the Atlanta Falcons for a conditional sixth-round draft selection.
Ludacris has teamed up with Booking.com to offer travelers a VIP experience at his Atlanta compound. Here's how to book the two-night stay for less than five bucks.
Matthew Judon's contract year with the New England Patriots has ended in August. The Atlanta Falcons acquired the four-time Pro Bowler on Wednesday, per reports.
Maybe, just maybe regarding Michael Penix Jr. and the Atlanta Falcons, we should think about this more. Nah. They should have drafted a pass rusher, and there's more.
The NFL Draft's biggest head-scratcher was the Atlanta Falcons’ selection of Michael Penix Jr.—and no one was more shocked than starting quarterback Kirk Cousins.
There were so many reasons for the Atlanta Falcons not to give Kirk Cousins a four-year contract worth $180 million, but they did it anyway. Good luck with that.
