Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt.
$2.55BCalculated March 2024
Owner(s)
William DeWitt Jr
Championships
11
Year Purchased
1996
Price Paid
$150M
Revenue
2
Net of stadium revenues used for debt payments.
$372M
Operating Income
3
Earnings before interest, taxes, depreciation and amortization.
$57M
Debt/Value
4
Includes stadium debt.
7%
Player Expenses
5
Includes benefits and bonuses.
$169M
Gate Receipts
6
Includes club seats.
$134M
Wins-to-player cost ratio
7
Co victories per dollar of payroll compares the number of wins per player payroll relative to the rest of the MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more compared with the league average during the 2021 season.
85
Revenue per Fan
8
Local revenues divided by metro population with populations in two-team markets divided in half.
$110
Metro Area Population
2.8M
Media partners
tv: Bally Sports Midwest; radio: KMOX 1120AM
Revenue and operating income are for 2023 season and net of revenue sharing and stadium debt service.
Footnotes
Revenue and operating income are for 2023 season and net of revenue sharing and stadium debt service.
1. Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt.
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
4. Includes stadium debt.
5. Includes benefits and bonuses.
6. Includes club seats.
7. Co victories per dollar of payroll compares the number of wins per player payroll relative to the rest of the MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more compared with the league average during the 2021 season.
8. Local revenues divided by metro population with populations in two-team markets divided in half.
St. Louis experienced it's first losing season in nearly two decades in 2023, and had it's worst record in a full (162 game) season since 1990. The dreadful season led to a 27% decline in tv viewership, but that didn't mean Cardinals fans weren't tuning in. The Cards ranked second in tv viewership (5.3 rating) in 2023, with just the Phillies (5.49 rating) ahead of them. The moral of the story? Cardinals fans are loyal to a fault.
Valuation Breakdown
9. Portion of franchise's value attributable to revenue shared among all teams.
10. Portion of franchise's value attributable to its city and market size.
11. Portion of franchise's value attributable to its stadium.
12. Portion of franchise's value attributable to its brand.
Value Change
0%
1-YEAR CHANGE
11%
ANNUALIZED CHANGE
13
Renovation.
13. Renovation.
Historical
2024
Value1
Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt.
$2.6B
2024
$2.6B
2023
$2.6B
2022
$2.5B
2021
$2.2B
2020
$2.2B
2019
$2.1B
2018
$1.9B
2017
$1.8B
2016
$1.6B
2015
$1.4B
Revenue2
Net of stadium revenues used for debt payments.
$372M
2024
$372M
2023
$358M
2022
$287M
2021
$109M
2020
$383M
2019
$356M
2018
$319M
2017
$310M
2016
$300M
2015
$294M
Operating Income3
Earnings before interest, taxes, depreciation and amortization.
$57M
2024
$57M
2023
$43M
2022
-$34M
2021
-$79M
2020
$72M
2019
$65M
2018
$40M
2017
$41M
2016
$59.8M
2015
$73.6M
Player Expenses5
Includes benefits and bonuses.
$169M
2024
$169M
2023
$174M
2022
$191M
2021
$88M
2020
$182M
2019
$176M
2018
$165M
2017
$173M
2016
$145M
2015
$133M
Win-to-Player Cost Ratio7
Co victories per dollar of payroll compares the number of wins per player payroll relative to the rest of the MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more compared with the league average during the 2021 season.
85
2024
85
2023
100
2022
78
2021
76
2020
95
2019
90
2018
89
2017
86
2016
115
2015
111
1. Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt.
2. Net of stadium revenues used for debt payments.
3. Earnings before interest, taxes, depreciation and amortization.
5. Includes benefits and bonuses.
7. Co victories per dollar of payroll compares the number of wins per player payroll relative to the rest of the MLB. Playoff wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more compared with the league average during the 2021 season.
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