11 Best Protein Bars of 2024, According to Dietitians and Taste Testers
Our nutritionists share the best tasting protein bars for women and men that are actually good for you.
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Like protein shakes, a protein bar can be a convenient, filling snack when you're on-the-go. These days, there are all sorts on supermarket shelves, from whey protein to plant-based options that cater to vegans and vegetarians. Not to mention unique flavors — who knew that birthday cake and sprinkle donuts could be transformed into protein bar form?
For many of these products, the nutrition claims are often quite lofty. While many might associate the word “protein” with health, a lot of these bars can be full of sugar, artificial ingredients and saturated fats. In fact, if you read the nutrition labels, you may find that some more closely resemble that of a candy bar.
Since some bars have more protein than others, consider your individual needs and dietary preferences. "For an average person looking to get a satisfying dose of protein as a snack, I typically suggest aiming for at least 10 grams," said Kelly Jones M.S., R.D., C.S.S.D., a sports dietitian for pro athletes and active families. "For someone who is more fitness-minded, greater amounts can be helpful. For those with specific goals related to physical performance and muscle mass, 20 grams is great," she added.
Registered dietitians in the Good Housekeeping Institute Nutrition Lab analyzed dozens of protein bars, evaluating ingredients, nutrition labels and flavor profiles. We then had taste testers sample products for feedback on flavor, texture, consistency and more. After careful consideration, we rounded up our top choices that provide great nutrition and taste.
- Best Overall: RXBAR Protein Bar
- Best Value: B.T.R. Peanut Butter Chocolate Chip Bliss Bars
- Best Vegan: ALOHA Organic Plant Based Protein Bars
- Best Nut: KIND PROTEIN From Real Food Bars
- Best Organic: Orgain Organic Plant-Based Protein Bar
- Best High-Fiber: No Cow Dipped High Protein Bar
- Best Chewy: Zing Bars Plant-Based Protein Bar
- Best Dairy-Free: good! Snacks Vegan Cookie Dough Protein Bar
- Best Whey: UNiTE Baklava Flavored Protein Bar
- Best Brain Health: IQ BAR Best Brain Health Protein Bar
- Best Energizing: Possible Protein Snack Bar
Stefani (she/her) is a registered dietitian, a NASM-certified personal trainer and the director of the Good Housekeeping Institute Nutrition Lab, where she handles all nutrition-related content, testing and evaluation. She holds a bachelor’s degree in nutritional sciences from Pennsylvania State University and a master’s degree in clinical nutrition from NYU. She is also Good Housekeeping’s on-staff fitness and exercise expert. Stefani is dedicated to providing readers with evidence-based content to encourage informed food choices and healthy living. She is an avid CrossFitter and a passionate home cook who loves spending time with her big fit Greek family.
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