" Gets directly to the point on why collaboration has become the most important zeitgeist across leadership today. McKinney's book also will give you practical solutions that you can implement in your workplace and cascade through your teams." —TIM HUGHES, bestselling author of Social Selling, A Top 10 global influencer on Twitter and LinkedIn
Serial entrepreneur Priscilla McKinney reveals the secret behind some of the world's most innovative, imaginative, and successful companies.
In today's fast-paced business landscape, true collaboration isn't just desirable—it's essential for survival and success. Collaboration Is the New Competition offers a digestible approach to problem-solving and decision-making that empowers professionals to thrive in their careers, drive business growth, and make a meaningful impact in their communities.
This transformative book demystifies the process of collaboration and provides practical strategies for choosing the right people, leveraging networks, and amplifying wins. Whether you're a seasoned business leader seeking fresh perspectives or a junior manager eager to accelerate your career growth, this book will help you take advantage of new ways to analyze complex issues, explore a spectrum of possible solutions, and solve real problems.
This book utilizes McKinney's vast expertise in change management, leadership development, and marketing strategy to instill a transformative mindset. It empowers individuals and organizations to embrace a new way of thinking, alter their problem-solving approach, and gain the confidence to take proactive action. From digital transformation to social influence, McKinney explores the common themes that drive business success and networking, offering readers a roadmap for achieving their goals and making a lasting impact.
Expect to Digital Embrace new technologies and tools to streamline processes and drive innovation.Social Harness the power of networks and relationships to expand your sphere of influence and amplify your impact.How to establish rules of collaborative engagementMindset Adopt a collaborative mindset that prioritizes teamwork, creativity, and shared success.Business Learn how strategic collaboration can drive growth, increase productivity, and enhance competitiveness. Develop effective networking strategies to build meaningful connections and accelerate your career growth.This book responds to a growing need for collaboration in the business world. Today's business challenges are multifaceted and complex, requiring diverse perspectives and expertise. The book emphasizes that collaboration is not about simply bringing diverse voices to the table but about strategic and intentional collaboration that yields better solutions and bigger wins.
"The future of innovation comes from collaborating employees who think differently and work toward a common goal. In this book, Priscilla offers an amazing glimpse into a new way of thinking about how we should focus our efforts around teams." —MICHAEL BRENNER, bestselling author of Mean People Suck
Books is about networking, LinkedIn marketing but not about real collaboration. This book could be a good article or multiple posts on same LinkedIn, but not a book. Content is common knowledge and after reading this book, I felt wasted couple hours of my time.
In her new book, "Collaboration is the New Competition," Priscilla McKinney, the CEO and Mumma Bird at Little Bird Marketing, takes readers on a journey into the evolving landscape of work and the vital role of collaboration. This book is not your typical business read; it's a fresh perspective on the dynamics of work and cooperation.
McKinney, with her distinctive LinkedIn bio that humorously professes her need for neither caffeine nor formality, presents a unique take on the subject. She delves into the concept of the "Kumbaya effect," exploring how collaboration is not about singing around a campfire but about reimagining how we work together. McKinney's insights challenge the traditional notion that competition drives progress, arguing that in the future, collaboration will be the key to success.
One of the standout features of the book is the way McKinney distinguishes collaboration from networking. She dissects these two concepts, making it clear that collaboration involves a deeper, more meaningful connection that goes beyond the exchange of business cards and LinkedIn connections.
In the latter part of the book, McKinney introduces her "casting anchors for collaboration." These are practical guidelines that help readers cultivate a collaborative mindset. They include intriguing concepts like "Itchy backs" and "Be the Zebra" (emphasizing individuality within a collective effort). McKinney's approach to collaboration is not just about improving teamwork; it's about transforming how we think and work together in an interconnected world.
"Collaboration is the New Competition" is more than just a book; it's an exploration of the evolving nature of work, one that encourages readers to embrace collaboration and adapt to a changing landscape. McKinney's conversational style and real-world examples make her concepts accessible to both seasoned professionals and newcomers to the business world.
Overall, Priscilla McKinney's book offers an insightful and entertaining perspective on the future of work and the importance of collaboration in this new era. It challenges conventional wisdom and provides valuable takeaways for those looking to stay ahead in an increasingly interconnected world. So, don't let the title fool you – this book is not about competition but about the exciting opportunities that collaboration brings to the table.