![Sun Tzu](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/authors/1185211202i/1771._UX200_CR0,57,200,200_.jpg)
“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
―
The Art of War
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