Alexandru's Reviews > Subliminal: How Your Unconscious Mind Rules Your Behavior

Excellent book about the science of behaviour and decision making. We are unbelievably biased and most of our decisions are based on illogical, subjective factors of which we are not even aware.

There are so many examples of experiments where people made biased, irrational decisions and when asked about it they made up completely bogus reasons.

We favour people from our in-group without knowing and even when that in-group is just completely made up (for example randomly chosen for an experiment). If we are an accountant we will favour other accountants, if our name is Smith we will favour people named Smith and so on.

Very enlightening book. I will be reading more of Mlodinow's books for sure.