William Coles

“This is not his job, I thought, it's his passion.”
― Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

“When we love something, emotion often drives our actions.

This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives.

But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable”
― Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you. Use authentic experiences to inspire. Stick to your values, they are your foundation. Hold people accountable, but give them the tools to succeed. Make the tough choices; it's how you execute that counts. Be decisive in times of crisis. Be nimble. Find truth in trials and lessons in mistakes. Be responsible for what you see, hear, and do. Believe.”
― Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul

“In times of adversity and change, we really discover who we are and what we're made of.”
― Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul