Introducing the new Chopard LUC Quattro in fairmined gold

In the 55 years since Chopard was taken over by the Scheufele family, its patriarchs, Karl and his heir Karl-Friedrich, have sought to create a vertically integrated business – not least in the production of its high-end LUC collection (named for company founder Louis-Ulysse Chopard). Alongside greater independence, this has given the house full control over its supply chain, a fact confirmed by the announcement at this year’s Baselworld fair that, henceforth, the gold used in its watches and jewellery will be Fairmined in accordance with the Responsible Jewellery Council's "Chain of Custody" initiative and under the auspices of its own “Journey To Sustainable Luxury”. To mark the occasion, LUC has unveiled the latest iteration of its four--barrelled, 216-hour power reserve Quattro, available for the first time in -ethically sourced gold. In its latest livery the Quattro -features a silver-toned dial that acknowledges all that horological stamina with an indicator at 12 o’clock, beneath which sits a combined running seconds and date display at six o’clock. Handsome and humanitarian in equal measure.
LUC Quattro by Chopard, £20,800. chopard.com