Watches and Wonders

The Eternal Calendar is one of 17 new Portugieser timepieces the brand debuted at Watches and Wonders 2024.

The storied jeweler is hoping new spins on the Santos can turn the age-old model into a Tank-level ‘It’ watch.

The cult favorite timepiece just received three tasty new makeups.

The Crown’s headliner is a sleek new GMT.

The brand adds a vintage-inspired reference and a steel bracelet to the mix.

The Octo Finissimo Ultra is slimmer than a quarter.

The people, the parties, the impromptu hangouts at the hotel bar, all captured on GQ’s disposable camera at the industry’s biggest tradeshow. 

A half-dozen watch experts weigh in on their favorite pieces, the best thing to eat at the show, and the wildest parties. 

I sifted through new releases from nearly every brand in the industry. Here are all the highlights.

A. Lange & Söhne will make just 100 of their new Odysseus watch, and yes, it is already sold out.

GQ reports from the Watches & Wonders exhibition in Geneva, where the greatest watchmakers in the world are throwing the most exclusive, over-the-top celebrations for the collectors lucky enough to get in—which includes us, of course.

Some attendees at the opening of the Watches & Wonders expo in Geneva are grousing that the new watches aren't, well, new enough. But Rolex, of all brands, is getting wild. GQ takes you inside.

Plus: The brand’s new releases show a renewed commitment to sporty watches. 

The Crown just unveiled its 2023 lineup of new watches. 

The French jeweler just announced a massive slate of new releases.

Oris’s new, hella fun watch is a collaboration with The Muppets