King Charles III has launched his very own fragrance inspired by his Highgrove Estate gardens.
Titled Highgrove Splash, the cologne boasts "base notes of vetiver and cedarwood", alongside a "lively citrus fragrance which mingles with the exquisite essence of cypress" – per the product's description.
Made in association with luxury London barbershop Truefitt & Hill, the 100ml bottle of scent promises to instantly "evoke the charm" of King Charles’s Gloucestershire estate gardens.
It has proven to be an instant hit, with the £135 product swiftly selling out on the Highgrove website.
Other products in the Highgrove collection – still available to purchase – include a shaving cream, a pre-shave oil and a triple-milled soap.
This is not the King’s first voyage into the world of fragrance. In August 2022, the then-Prince of Wales collaborated British perfume house Penhaligon's to launch the Highgrove Bouquet scent. Touted as "the fragrance of the future", the perfume aimed to be both "planet and people conscious" in keeping with Charles’s eco-friendly philosophy.
All plastic components of the bottle were made of 100 per cent recyclable materials, as well as the printing on the bottles of Highgrove Bouquet using only organic ink, free of mineral oils.
Charles was also been inspired by Highgrove Estate for his first fragrance, with the summery scent reminiscent of the Weeping Silver Lime which grows in its gardens.
It’s been a busy week for the King, who announced earlier this year that he had been diagnosed with an unspecified form of cancer. On Friday morning, Charles appointed the third Prime Minister of his reign, Sir Keir Starmer, after the Labour leader secured a landmark victory in the July General election.
Starmer joined the king in his sitting room in Buckingham Palace and officially assumed the position following a ceremonial head bow and handshake.
The act—a British equivalent of a swearing-in ceremony—sees the king ask the prime minister-elect to form a government in the monarch’s name.
