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March 4, 2024 • 16 mins
Keith Urban has some new music and even more coming but aboutt a year ago, he wasn't sure we'd ever hear it. Keith shares details on how shook he was about the future of his career after sharing a album with his team. He played tem an entire album and ended up tosssing most of it out.

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(00:00):
I say this all the time tostart interviews, and it's like my crutch
that I'm excited to talk to insertartists here, but I'm super excited to
talk to Keith Artisen. Thanks.You're honestly one of the nicest dudes.
And that's that's one of my favoritethings about like Tay and I's role in
country radio and country music is weget to meet people's favorite artists and then
turn around and be like you pickeda good one, like this is a

(00:23):
good guy and you truly you havethis ability when you talk to people like
you're busy, you're going one hundredmiles an hour, you're getting ready for
a show, you're putting out asong, but like you connect with people
and that's cool. Like from whereI said, so, I appreciate that
you bet how are thanks? ThankAbsolutely? Yeah, things are great because
Keith Urban's got some new music totalk about finally. Yeah. Yeah,
it feels like forever. It's it'sthe whole record's taken so long because I

(00:49):
started a different album than the onethat ended up being finished. So it's
been quite the journey. At thepoint you're at in your career, do
you appreciate the journey a little morelike we're going to take our time,
We're going to get it right,like I want to be satisfied, or
knowing how quick people consume music nowyou're like, no, we just got
to get we got to do something. It's that's a really good question because

(01:11):
it's it's kind of where the twoworlds crash a little bit. Is the
time I like not like to take. It's not true. I'd like to
bang out an album in a week. If I could, that'd be amazing
because I got things to do.But they take what they take. Sometimes
they're really quick and sometimes they're superlong, and sometimes they want to go
in a different direction. And thisalbum I started over two years ago and

(01:36):
ended up with like thirteen songs,and February last year, I thought,
there's my album. Finally, great, let's get going. I bring it
into my team and I play itto everybody, and as I'm playing it
in this conference room, I'm like, ah, this is not it.
You're seeing faces of my feeling forthe first time playing it for other people.

(01:57):
I could just feel all the windgoing out of me. And then
then the energy in the room wasa little bit similar, and I was
like, this is not it isit? You know? And they're like,
well, you tell me, andI went, it's not. But
there was like four really good songsin that record, messed up as me
being one of them and I ormaybe five songs and the rest was like

(02:17):
that were really good songs. Itwas just everything was just the same kind
of thing, and I just knew. I was like, ah, this
is going to take another's that's twentythree gone. Twenty twenty three is gone,
I can tell, And sure enough, here we are for every twenty
four and the record's finished. Well, so let me ask you this,
and it comes from a place ofrespect because you've had so much success,

(02:39):
You've had the Vegas residency, you'vetoured all over the world. Do you
ever feel when you're playing it foryour team or you know, whether it's
your label team or management team,do you ever feel like people are gonna
be like, I'm not going totell Keith Urban this sucks, like I'm
gonna go it's great, let's go. I've learned that the way I feel
about it is actually everything. IfI was one hundred percent in in that

(03:01):
February, my team would have gonewith it because I was one hundred percent
in, but I wasn't, youknow, And I can't be ninety eight
percent in. I mean I can'tbecause I'm going to go too of this
record. I'm going to talk aboutit like this, So if I'm not
one hundred percent in, I gotto figure out why. So take me
through. When you played that album, you kind of were the wind came
out of your sales. I wentout to the car and cried. I'm

(03:23):
so embarrassed to say it, butI'm just going to say that's because I
was. I was angry, Iwas disappointed, I was gutted. I
was like, yeah, I'd puta lot of work into that, and
to feel the way I did wasjust crushing. And I also knew the
work that was ahead of me becauseit was like back in the studio,
writing more songs, writing more songs, and I went, this thing's just

(03:43):
gonna take nothing like a rug fromunder your kind of feelings. It was.
It was huge because I knew itwas like, Okay, well,
we're not going to tour next year. It was that kind of quick.
It was like we're supposed to tourin twenty twenty four, and in February
twenty three, I'm looking at itgoing, I bet we don't do little
twenty five. I can see thewriting on the wall. Two is it
gonna go by? And sure enough, this is what's going on. Number
one. That shows how much thefans mean to you. You have enough

(04:08):
hits where you could be like,we'll get the record right, but like,
let's still go on the road andwe'll put on the show and they
got enough songs, but it showsyou're like, Nope, I got to
make sure that everything's right here beforewe go do that. Because if the
record doesn't work, that's okay.I just can't. I couldn't have it
not be liked or work or whateverand also not be one hundred cent myself

(04:29):
that I couldn't couldn't take. Sofrom that record you played for your team
to the record that you are excitedabout and ready to roll with. Now,
what is different as you look atit on paper? Right? Song
wise? What's different there? Andalso what's different inside you? This is
the weirdest thing, but and itmay sound a little strange to people,
but it felt like I had anidea of the record I wanted to make,

(04:53):
and then these handful of songs.They had another idea of where they
were supposed to be and what arethe songs they were supposed to be hanging
out with. And it was literallylike the song said, follow us,
just trust it, trust us,We're going to take you somewhere else,
and when it's all finished, you'lllook at it and go, oh,
I get it now. You guyswere in the wrong family. You meant

(05:15):
to be over here with this family, and this whole family is what I
should have been doing all along.Is that the first time in your career
you felt that first time ever?Yeah? Really? But I trusted the
songs and I trusted the news,and I just went on a complete different
river. And when I sequenced therecord, it's only eleven songs forty minutes
top to bottom. But when Iput them all together and figured out the
sequence and listen to the record topto bottom four or five times, back

(05:36):
to back to back, I justsat there and went it was almost like
I'm telling the songs. I getit. Thank you guys, thank you
so much for helping me because Iwas on the wrong path before. Do
you ever tell that story to Nicole? And She's like, that sounds crazy,
But I'm in. There's nothing thatwe can tell each other that we
think is crazy because we're both artists. Yeah, I mean her job is

(05:59):
insane, So I get it.I got my favorite thing, uh is
I'll take my kids to a movie. We live down in spring Hill,
and so we'll go to a movie. It's an AMC theater and every AMC
show starts with your wife right talkingabout movies. Come along? Yeah right,
yeah, and my daughter has seenso many movies in that theater.
She recites it work all right,yeah yeah uh and then I send in

(06:21):
the car and sing your songs.Thank you. We as of the time
this airs, the news just cameout that Morgan Wallen is going to have
a bar downtown. Now. Literallythe news came out two minutes ago.
Is that something that is an aspirationfor you at any point, because obviously
you're totally different artists, but yougot Miranda doing that, you got it

(06:43):
really all started with Toby Alan Jacksondoing doing their own spots. Yeah,
is that an aspiration for you atall? Yeah? It's funny. Country
music has a history of that becausewhen I first moved to town, everybody
had merchandise shops, gift shops.Okay, Like up on the Mumbrian there
was like Randy Travis gift Shop,Alabama Gift Shop. Barbara Mandrel had this
whole massive building and they sold allthe merch, you know, because back

(07:04):
in the day, that's that's whatyou did, and that was like your
your trophy was like where's your giftshop? Where's you know, you haven't
made it yet, and now it'sthe bar. Do you have a where's
your bar at? You know?If it yeah, if it happened and
it felt organic and the right kindof thing, yeah, I wouldn't just
slap my name on anything. Itwould be it would have to make sense

(07:26):
and fit in your lane, isit. Have you been approached about it
before? Yes, yeah, afew times. But it felt like I
was sticking my name on something thatdidn't feel interesting. Yeah. I get
that. They do still sell themerch down on Broadway except this bootlegg and
out of the back of my tahoe. There you go. You see,
keeping the old spirit alive, right, And that's when it when it comes

(07:47):
to obviously, you are if anybody, if I could make a mount Rushmore,
I've seen, uh, you wouldbe one of them. As a
top show, deep crowd, youmake eye contact, you give away,
you sign a guitar, you justplay it and hand it to the crowd.
What does that mean to you?That because you could just stand there
and put on a show and moveon. But there's a special connection.

(08:11):
Is that something you had to learn? And why is it important to you?
I like being a part of everybody. I like being connected. I'm
there to get connected with them,them with themselves, then with me,
all of us to get connected.And maybe it just comes from playing the
clubs when I was, you know, a teenager and having to get people's

(08:33):
attention because no, I give acrap. They could care less. You
know that some dudes up on stagewhiling away. They couldn't care less.
And see, getting their attention turnsyou into an entertainer. I used to
run to the back of the ofthese clubs and jump up on the bar
and play my guitar as soon asI had a wireless guitar, right because
I didn't. I didn't start outon a wireless but when that came along,

(08:54):
I'm like, man, let's go, you know, And I'd just
run up the back and stand onthe bar and shred and it's crazy because
that kind of became the b stageout in the arena. But to me,
it feels like running up the backof the bar and standing on the
bar. It's like that's where itcame from. More people and the guitar
giving the guitar away. Thing thatcame from wanting to go to the back

(09:16):
and get on a secondary stage.This is long time back in my career,
and once YouTube started exploding, everybodyknew what you were going to do,
so you couldn't. You were like, how do we surprise people at
a show because everyone films it andnow everyone knows, so there's no surprise.
And what I was doing was Iwas taking off randomly in a song

(09:37):
with my guitar and running to theback. You could run through the crowd
so quick because they weren't expecting you. Does security know you're doing this so
at least they can help you.Usually nobody, because you can run faster
on your own. Trust. Yeah, when you get a posse around you,
it's hopeless. I ended up outrunning them anyway. I don't know
a lot about running, as youcould tell when you're running through a crowd,
you kind of moved at a goodclip, but I would take off

(09:58):
running to get to this stage,and then once everyone knew you were out
there, getting back with your guitarwas a nightmare because you just everyone's crushing
in and my guitar is getting trashed. And I said to my guitar seck
Man, I wish I could justleave my guitar out there so that I
could run back without it, andhe jokingly went, or just give it

(10:20):
away, And I was like,that's a fantastic idea. What if I
play a different guitar, you giveit to me before I run out there,
I'll play a few songs on it, and then I'll give it away.
You know what I'll do, I'llsign it and give it away.
But it was all born of justfiguring out how to not have to carry
it back to the study. KeithThurman is not genuine and generous. He's

(10:41):
lazy. It's practical. Oh yeah, no's I should use that word instead.
But if you're giving away a guitarevery night, like you're gonna have
to have, this can't be asmall venue because the guitars aren't TeaF.
So he's like, let's see you'reon the floor, so seventy five,
seventy five. So you start doingthe ticket maat, You're like, yeah,
we can give away your guitar.I paid for these guitars because the
first time we did it was insome small town I don't know where it

(11:01):
was, and I went to amusic store and found like one hundred dollars
electric guitar and plug it in andyou can play a couple of songs on
it and shred make it happen.Yeah, and then gave it away,
and then I would buy one ofthe next town on the next time.
Then eventually guitar companies came along andsaid, do you want us to give
you these guitars. I'm like,that would really help. Are you still
doing the player guitar thing too?You still have that? Yeah? We

(11:22):
actually we just popped it up withYamaham doing a whole line with those guys.
Now. So you during your Vegasresidency, which was I want to
touch on for a second because itwas such a cool, unique experience because
Tay and I were on the radioin Vegas during that residency, that's right,
and I had remembered I remembered sayingsomething and maybe it was you were
playing T mobile, but I hadbrought up the Player Guitar series. I

(11:46):
was up in the middle of nightwith my son and I saw it and
I'm like, oh, I've alwayswanted to learn to play. And you're
like, oh, that's awesome,and you kind of pat me on the
shoulder and like, you know,get after it if you want to try.
Maybe two weeks later I had aguitar sent like and you signed the
back and it was like, oh, you know, it was like happy
picking or good picking or something likethat. And I never played it because

(12:07):
you signed it. I didn't wantto. But I've watched the DVDs.
They're fantastic. So that you didn'tplay right. You don't want to rub
the sigma, shouldn't because it washard or anything like it is look at
these fingers. Put your hand upby mind once. Yeah, No,
I'm with you. I'm tough andit's tough man. Yeah. It's not
an easy thing to do, butjust like anything, you just got to
keep doing it, right, Igive up easy. I can't. I

(12:33):
can't speak any of the language likeI so wish I could, but I
just can't. I can't. Really, Yeah, wouldn't you like speaking of
the language. I failed Spanish inseventh grade, eighth grade, ninth grade,
tenth grade, and I was theonly eleventh grader taking introduction into Spanish.
Hand to God, this did youeventually get it? See the end?

(12:54):
I must see? I wish Iwould take. My mom would be
like, who did you cheat?What? What other languages have you tried
to touch? But I'm just saying, like franch or yeah, Spanish or
like Italian? It'd be kind ofgreat. I get that. When it

(13:16):
comes to downtime, obviously you've hadsome what's something that you're going to miss?
Obviously you went through a tough timestruggling with the record, getting it
where you needed it to be foryou, What did you do in that
downtime that you're happy to not donow that the ball's rolling for Keith Urban
again? Oh, I don't know. I don't Nothing comes to mind because

(13:39):
going home is fun, right,But then all of a sudden, there's
a point where you're like, Iforgot how much it sucks to put my
laundry away when it's up Frost.I miss playing like I have to play.
I have to play, And whenI got for weeks and weeks and
not play it's it's it's I'm abit I feel off because it's what I
do. It's a huge part ofwhat it. I love doing it.

(14:00):
So that's the hardest part in makinga record is sometimes long periods where there's
no gigs. Knowing that your confidencewas a little shook with the first offer
and you had about a year ago. What makes you confident about Straight Line
that you're giving us that like,Okay, I'm confident about this, but
this one's going first. The spirit. I think the spirit was there.

(14:22):
I just wanted to capture a spiritof who I am and what I do.
And I think Straight Line reminded meof the feeling that I hope everybody
gets when we play in concert.There's a forgetting life. This is just
like hitting this new high, thissort of this place of elation and where

(14:43):
everything good and all the craft inyour life just disappears and you don't think
about it. Straight Line had thatfeeling about it. The last thing I
want to ask you out of allthe music you've done, and it can
be some deep cut that maybe nota lot of people discovered, or it
can be you know, one ofyour number one songs, what's Keith Urban's

(15:03):
favorite Keith Urban song? I haven'twritten it yet? What? Okay?
All right? I had all thistoo many for different reasons. I mean,
I'm really really grateful for so many. I mean, I'm grateful for
all of them. Man. Imean, I was playing four four hours
a night, five nights a weekcovers and I'm like, oh, I'd

(15:26):
love to do at least one songthat's mine that the audience knows and can
sing along with. That would bean amazing feeling. I'm gonna be honest
with you. We're gonna clip thisvideo tag carry Underwood on Instagram, and
when she sees that you didn't saythe fighter, y'all gonna be fighting.
We just cause a country music friendship. Then I'm kidding, we won't listen

(15:48):
to her plans are obviously gonna comeright, Yeah, yeah, oh absolutely,
I'm kidding. I'll wait, I'llbe patient. It's mine. When
do you plan on his? Cool? What? What? What's different about
this show versus versus other shows?Like? What what are you making sure
you get your hands on? Ihaven't started building it yet. Yeah,

(16:11):
you know, but it will havedifferent elements for sure, because it just
feels right. The record feels rightfor that, and some of these songs
live are gonna be so fun toplay. I can't wait. Yeah.
Man, we're excited for the tour, we're excited for the album. We're
excited to hang out with you.Thank you, man. I appreciate it,
Man, I appreciate it too,Man, Thank you. Thanks Day
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