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12 best shampoos and conditioners for good hair days

We’ve narrowed down the best haircare for different types of locks

Amira Arasteh
Tuesday 31 October 2023 09:06 GMT
We tested a range of products, to find out which would hydrate and nourish hair, leaving it looking and feeling healthy
We tested a range of products, to find out which would hydrate and nourish hair, leaving it looking and feeling healthy (The Independent)
Our Top Picks

It’s safe to say most people have some form of shampoo and conditioner in their bathrooms, but whether you stick to a tried and tested brand or plump for whatever’s on offer at Boots, it’s worth taking a closer look at the formulas you’re using to clean your hair, and what the different options are.

When adding haircare products to our baskets, many of us don’t take the time to scrutinise the ingredients listed on the label, as, often, the key aims and benefits of shampoos are plastered prominently across the front of the bottle. But, if you’re considering shaking up your haircare routine any time soon, you might want to take a moment to think about what it is you really want from your shampoo and conditioner.

Everyone’s hair has different needs. Whether your strands are thick, fine or curly, one shampoo and conditioner (despite what hotels and gyms seem to think) will not suit all. Just like skincare, finding your ideal haircare routine requires thought and some trial and error.

According to Ricky Walters, founder of renowned London hairdressers Salon64: “Picking the right shampoo for the right hair type is vital. More often than not, clients pick up a shampoo thinking it is a popular choice rather than questioning if it’s the right selection for their hair.”

But as with most beauty products, finding the ideal shampoo isn’t always easy. With this in mind, we’ve does the hard work for you, by testing a variety of prime haircare brands, as well as newcomers, to help you with your search.

How we tested

Ultimately, what counts as the best shampoo and conditioner depends on individual hair type and needs. Our tester has long, thick hair that is in good condition generally and has never been dyed. We were searching for haircare pairs that would hydrate and nourish long locks, leaving them looking and feeling healthy.

A selection of the shampoos and conditioners we tested
A selection of the shampoos and conditioners we tested (Amira Arasteh)

During testing, we evaluated how each shampoo and conditioner worked in relation to their individual goals, as well as other factors, such as scent and consistency. Bonus points were awarded for sulphate-free formulas, as well as products that were fairly priced and could easily be integrated into a long-term haircare routine.

Alongside our primary reviewer, we called upon some other testers to try shampoos and conditioners that apply to other hair types.

The best shampoos and conditioners for 2023 are:

  • Best shampoo and conditioner overall – Fekkai full blown volume shampoo and conditioner: £20, Sephora.co.uk
  • Best budget shampoo and conditioner – Viviscal hair thickening shampoo and strengthening conditioner: £6.69, Viviscal.co.uk
  • Best strengthening shampoo and conditioner – Salon64 liquid gold shampoo and conditioner: £44.99, Salon64products.co.uk
  • Best repairing shampoo and conditioner – Briogeo don’t despair, repair super moisture shampoo and conditioner: £33, Cultbeauty.co.uk
  • Best shampoo and conditioner for reducing breakage – Charles Worthington grow strong activating shampoo and protein conditioner: £9.99, Boots.com
  • Best shampoo and conditioner for curly hair – Bumble and Bumble curl moisturising shampoo and curl 3-in-1 conditioner: £26.47, Amazon.co.uk

Fekkai full blown volume shampoo and conditioner

fekkai volume shampoo conditioner best
  • Best: Shampoo and conditioner overall
  • Size: 250ml each
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Immediate noticeable difference
  • Take note
    • Needs texturising spray for the full eight-hour effect
Back to top

Viviscal hair thickening shampoo and strengthening conditioner

viviscal hair thickening shampoo strengthening conditioner best
  • Best: Budget shampoo and conditioner
  • Size: 250ml each
  • Vegan: No
  • Sulphate-free: No
  • Why we love it
    • Great results
  • Take note
    • Dense texture after use
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Salon64 liquid gold shampoo and conditioner

salon64 liquid gold shampoo conditioner best
  • Best: Strengthening shampoo and conditioner
  • Size: 250ml each
  • Vegan: Yes
  • Sulfate-free: Yes
  • Why we love it
    • Ideal for weak hair
  • Take note
    • Cocamidopropyl betaine might cause irritation
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Briogeo don’t despair, repair super moisture shampoo and conditioner

briogeo repair super moisture shampoo conditioner best
  • Best: Repairing shampoo and conditioner
  • Size: 473ml each
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Shampoo doubles as a hair mask
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Charles Worthington grow strong activating shampoo and protein conditioner

charles worthington growstrong activating shampoo protein conditioner best
  • Best: Shampoo and conditioner for reducing breakage
  • Size: 250ml each
  • Vegan: Yes
  • Sulphate-free: No
  • Why we love it
    • Hair might seem slightly flat after use
  • Take note
    • Contains sulphates
  1.  £9 from Boots.com
Prices may vary
Back to top

Bumble and Bumble curl moisturising shampoo and curl 3-in-1 conditioner

bumble bb curl moisturising shampoo conditioner best
  • Best: Best shampoo and conditioner for curly hair
  • Size: 250ml
  • Vegan: No
  • Sulphate-free: Yes
  • Why we love it
    • Keeps frizz at bay
  • Take note
    • 250ml doesn’t last long
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Virtue flourish shampoo and conditioner for thinning hair

virtue flourish volumizer styler thinning hair shampoo conditioner best
  • Best: Shampoo and conditioner for thinning hair
  • Size: Shampoo 240ml, conditioner 200ml
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Comes as a bundle package
  • Take note
    • Pricier option
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Cantu argan-oil leave-in conditioner repair cream

cantu argan oil leave in conditioning repair cream best
  • Best: Conditioner for permed hair
  • Size: 453g
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Perfect for split ends
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Vegamour GRO revitalizing shampoo for thinning hair

vegamour gro revitalising shampoo conditioner best
  • Best: Shampoo and conditioner for dry/shedding hair
  • Size: 236ml each
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • A little goes a long way
  • Take note
    • The smell is a little overpowering
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Grown Alchemist nourishing shampoo and conditioner

grown alchemist nourishing shampoo conditioner best
  • Best: Shampoo and conditioner for everyday use
  • Size: 500ml
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • No harsh chemicals
    • Helps exfoliate scalp
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Monday Haircare gentle shampoo and conditioner bundle

monday haircare gentle shampoo conditioner best
  • Best: Shampoo and conditioner for sensitive scalps
  • Size: 800ml each
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Value for money
  • Take note
    • Took longer to wash out properly
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Amika mirrorball high shine and protect antioxidant shampoo and conditioner

amika mirrorball shine protect shampoo conditioner best
  • Best: Shampoo and conditioner for dull hair
  • Size: 275ml each
  • Vegan: Yes
  • Sulphate-free: Yes
  • Why we love it
    • Aids scalp health
  • Take note
    • Not great for thick hair
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The verdict: Best shampoos and conditioners

It’s hard to determine the outright best shampoo and conditioner as, ultimately, it depends on your hair type and what concerns you may have. However, for daily use, our tester found Fekkai’s full blown volume shampoo (£20, Sephora.co.uk) and conditioner (£22, Sephora.co.uk) achieved the desired results, while also being a great set to use weekly.

If you’re looking for a shampoo and conditioner to specifically address concerns such as thinning and shedding, you may prefer to reach for Viviscal’s or Charles Worthington’s products. Meanwhile, if you have curly hair, try Bumble and Bumble’s moisturising formulas.

Thinking of making a shampoo switch? Here’s our round-up of the best vegan shampoos and conditioners

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