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Living Proof’s new bond-repair hair treatment is a hassle-free alternative to Olaplex

The brand promises strands that are eight times stronger, but does it deliver?

Sabine Wiesel
Monday 05 September 2022 11:58 BST
With only one weekly application necessary, this is the perfect hair treatment for those who are short on time
With only one weekly application necessary, this is the perfect hair treatment for those who are short on time (The Independent)

Noticed your hair is on the dry side? It’s a common complaint we’re hearing more and more, and the joint hottest summer on record may just be to blame. Sun damage isn’t just something that happens to skin, it can impact your hair too, as UV damage weakens the hair’s protein structure, turning strands brittle and straw-like.

Our hair can be put through a lot these days – there are other hair-damaging culprits such as bleach, chemical treatments and excessive heat styling that can break hair bonds, leading to dry, damaged strands or, worst case scenario, unsightly hair breakage.

Luckily, if you’re looking to reverse any damage done, hair technology has advanced to offer a new category of haircare: bond repair treatments. Where traditional hair masks work on boosting moisture and strengthening the outside layer of our locks, bond-repair products work on repairing and strengthening the hair bonds inside your strands.

Perhaps the most famous is the Olaplex no.3 hair perfector (£28, Johnlewis.com), followed by the rivalling K18 leave-in molecular repair hair mask (£55, Cultbeauty.co.uk). But, rather excitingly, there’s a new bond-repair treatment to compete with them – enter, the Living Proof triple bond complex.

With a top team of biotech scientists and hairstylists behind the brand, Living Proof is what you get when you team science innovation with solutions to solving (not masking) everyday hair problems. So, it’s fair to say expectations were high when we put it to the test ahead of launch.

How we tested

We trialled the treatment for four weeks, applying it to clean, damp hair once a week, as instructed by the brand. We looked for how it made our hair look and feel, both instantly after one use and over time. Our tester has dry, highlighted hair that’s been frazzled in the summer sun, so the product had its work cut out.

Living Proof triple bond complex

Living Proof triple bond complex.png
  • Size: 45ml
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