april

📉 Mortgages are one of the biggest revenue drivers for the financial industry. But with persistently high rates, potential homeowners are on the sidelines and utilization of the mortgage interest deduction is at a historic low. 🚪 When one door closes, another opens though: https://lnkd.in/gHZWephZ

🔢 Gen Z are numbers-driven and want to track everything, including their finances. Learn how embedding april's tax suite can help you win with the next generation of customers by giving them financial insights and control. Link to our report in the comments 👇

Tax law has grown exponentially in the past decade and brute force approaches relying on “if-then” development won’t lead to better options for taxpayers any time soon. That’s why we developed a proprietary AI-powered software development process that accelerated our ability to address most common tax situations. We’ll soon support itemized deductions so that homeowners can take their mortgage interest deductions with april 🏘️ Read Christina Taylor, MBA, EA's article about this important segment of taxpayers below 🤓

We’re excited to announce a new addition to the april leadership team: Raj Doshi is joining the company as President and Chief Operating Officer. He previously held the position of Chief Growth and Marketing Officer at Blucora, where he co-owned revenue responsibility for TaxAct and Avantax. april has already integrated into over 20 platforms, including Chime, Dayforce, and Gusto, and we're on track to become the first new national e-file provider in 15 years. Raj's focus will be to scale the company’s embedded partnership model and expand april’s reach, affirming our ambition to make a better tax experience accessible to all Americans. Read more about this announcement on FinTech Futures - link in the comments below.

What can your customers do in 43 minutes? 🍰 Bake a cake (sans the Great British Bake Off drama) 📺 Watch an episode of ‘This Is Us’ (tissues not included) ✈️ Fly from LAX to PHX (snacks optional) ...or file their taxes with april. The IRS says it takes an average taxpayer 13 hours to file their taxes. With april, half of filers finished in under *18 minutes*! And 98% of tax filers using april do it all on their mobile devices. Yes, really. So, whether they’re at home, on a flight, or just pretending to be busy, april makes tax filing ridiculously quick and easy. Don’t let taxes steal your customers' time.

Leo season is upon us 🦁 If you’re not considering adding tax to your product lineup, you might be missing out on a $300B+ tax refund opportunity: april's clients saw a stellar 95% average tax refund capture rate. Ready for your next promotion? It’s practically written in the stars: embed april. Let’s bring april’s top-tier filing experience to more Americans next season, together. #astrology #fintech #productmanagement

Ben Borodach has joined Fast Company’s Impact Council, an exclusive group of trailblazers redefining their respective industries. As april’s CEO, Ben is on a mission to revolutionize taxes, transforming them from a dreaded chore into a powerful tool for financial wellness. Tax software hasn’t seen true disruption—until now. We're here to change that and work with other industry leaders to forge partnerships, trade ideas, and elevate the entire field. #fastcompany #innovation #fcimpactcouncil

Here to spill the hottest tea in taxes... 🍵 Tax refunds? They're basically an interest-free loan to Uncle Sam. Yep, we went there. With the average refund (according to the IRS) hovering around a cool $3K, that's a hefty chunk of change sitting idle instead of working for your members. Our take? Free the refund! Boost your members' cash flows by adding year-round tax tools to your app, like april's Estimator and Paycheck Optimizer. Give them the choice: more money in their paychecks now or the 'forced savings' of a bigger refund later. #fintechinnovation #productinnovation #freetherefund

The IRS launched Direct File, a free tax filing pilot in 12 pilot states this year. While this is a step towards accessible tax filing, it’s not a silver bullet for the issues plaguing the tax software market. Hear from april's own Ben Borodach on why: 🙅♂️ Direct File excludes income from self-employment, crypto, and certain itemized credits, leaving many taxpayers ineligible. 🤨 Only 2 in 10 Americans trust the government to handle their taxes fairly, according to PEW research. 📩 Direct File doesn't leverage existing IRS data, making the switch from current software cumbersome and reducing adoption. We believe there is a missed opportunity to partner with new entrants using advanced technologies like AI to get to market quicker with broader coverage (like april). These companies can accelerate go-to-market timelines, reduce costs, and integrate tax services into everyday financial experiences. By working together, we can create a streamlined, year-round tax filing process that benefits all Americans. #taxnews #directfile #taxtech

The future of accounting? It’s automated. april was featured in Andreessen Horowitz's latest deep dive, “Generative AI in Accounting: Unleashing New Potentials." Authored by Marc Andrusko and Seema Amble, the blog post unpacks how AI is set to reshape accounting from the ground up. Here's the TL;DR: 🤖 With 75% of CPAs on the brink of retirement and a thinning pipeline of fresh talent, AI isn’t just assisting—it’s essential for bridging the gap and ensuring operational continuity. 💰 As industry giants like PWC and Reuters invest billions, AI is transitioning from a supportive tool to the core framework of accounting processes. Here's an overview of all the companies that made the Accounting x AI map. #accounting #taxnews #ainews