Brandwatch

Ready. Set. Listen. ✨ We want to know what sporting events have caught your attention this summer, comment below which events you've been following, or which upcoming event you are most excited about. 

Travel isn't just for vacation anymore. ✈️🚆 More people are travelling to attend big events, like concerts or sport. But its not just about attending the game or gig; it's about the entire experience. People are travelling far and wide to seek connection and create memorable moments. This surge in travel is a great opportunity for brands to create unique promotions, exclusive packages, and immersive experiences that connect with these travelers. An example of a brand tapping into this was: Philippine Airlines handing out friendship bracelets to travelers heading to the Eras Tour, helping them to generate user-generated content.

How can you win a race if you don’t know where it begins? 🤔 Our Social Media Maturity Model will give you the route to levelling up your strategy. Whatever mile of the journey you are in, our guide can provide you with actionable insights and best practices to give you a competitive edge.

Our team monitored the online conversation during the England vs. Spain final last night to find you the biggest moments. ⚽ Here is a minute-by-minute breakdown of key moments throughout the game and the mentions they generated. With Brandwatch, you can track real-time data about your brand, events and competitors, we're here to assist you with scoring the winning goal. Find our full analysis linked below. 👇

Think online communities are just a phase? Think again—here's why brands can't afford to miss out! 🙌 (Find a link to our new, social-first community down below👇)

This is why you're WRONG about Reddit. Reddit isn't just a platform for fans to chat about their favorite TV shows or video games. It's a place where people seek community and connection with peers, to discuss everything from education concerns to career recommendations. There are such a broad range of conversations happening across Reddit, and it is an untapped goldmine of audience insights for many brands and companies. Don't underestimate Reddit! Have you used Reddit to find audience insights? We'd love to hear about it in the comments!

Our Brandwatch masterclass events must be seen to be believed (so make sure you register for the next one in your area). 🎬 Here's a glimpse into our latest masterclass in Sydney, Australia. Massive thanks to all our attendees and speakers! 🌎 🇦🇺

The countdown is on! With 21 days until our Social Media Summer Camp - there is still time to register. Save your seat and join us July 30th-August 1st! 🏕️ Activities include "Tug of War: competitive analysis edition", "AI Treasure Hunt", "S'more Social Support Making" and "Capture the Influencer". 💡

Leads generated through employee advocacy are 7X more likely to convert. 🤯 With social media algorithms favoring personal content and a growing emphasis on authenticity, there's never been a better time to harness employee advocacy. If you don't know, get to know!

Together, we are stronger. 💪 At Brandwatch, we do what we preach: We listen to our customers (we are a social listening tool, after all) and create products that they really need.