Buffer

The wait is over: Scheduling to Threads is now available in Buffer! 🧵✨ Start scheduling your threads and build your community with Buffer: buffer.com/threads

You heard it straight from the Threads team: your posts with links are not being downranked (unless you’re sharing un-safe links). You can watch the full recording from our webinar with Etienne Blanc, Product Marketing Manager at Threads here: https://buff.ly/4d323wm

Today marks 8 years Buffer 🥳 While this can seem like a long time, a lot of my boxes are ticked and I'm excited to enter another year and continue doing exciting work. Keeping it short and in no particular order, here are some things that keep things fresh for me 👇 Autonomy - this is an important one for me! I feel like I have complete trust from my team to work on what is important and needed. While we have our company + team goals, there are many initiatives and projects I've been able to drive outside of my day-to-day, without ever feeling stop energy 💪 Flexibility - due to the flexibility we have, I have been able to spend many hours with my dog, be there for loved ones and travel. Working from home is only one layer, we also need the trust from our team. I am able to do my work and keep a hihg bar of quality, while keeping flexibility 🌍 Team - I work with a fun, diverse, intelligent, creative and supportive team that makes every day enjoyable and helps me to grow both as a person / professionally. Your team make up a huge part of your work day, even when remote, so you got to have a good one! 😁 Product - I feel purpose knowing that I am building tools to support small businesses + creators! Working with a range of networks means that there are a broad set of features to support, while also working out ways to serve our customers through our own channels - we get the best of both worlds 🚀 Growth - I've spent a big chunk of my career here and I've had plenty of oppourtunities to grow in the process! As i've grown in my seniority, I've naturally had more responsibilities and expectations, which is still continuing after this many years 📈 Broadening of skills - I started Buffer working strictly on the Android platform, but since then have also grown skills in backend, tooling and GraphQL. I've had many opportunities to work on projects used across the eng team, allowing me to continuously learning new things 🛠️ Experimentation & change - we are always open to trying new ways of working, from processes to the ways our team is structured, we aren't shy to experiment. Not only does this keep things fresh, but this is important to make sure that we are doing the best work we can and embracing change 🧘♂️

You’re never going to run out of content ideas again with TikTok’s Creator Search Insights tool. Using Creator Search Insights, you can find ideas to help you create tailored content strategies and share content that your audience actually wants to see. To get started using TikTok Creator Search Insights, simply enter the term “creator search insights” into the search bar and tap View. Under Suggested, you’ll find two categories: -Content gap: Topics are searched for often, but aren't featured in a large number of videos on TikTok -Searches by followers: Topics that your followers are searching for – you’ll only see this if you have more than 1000 followers. Learn more about using TikTok’s Creator Search Insights on our blog: https://buff.ly/4cRyxtP

What is the most unique or non-conventional work perk you’ve been offered? A unique perk we offer at Buffer that always surprises people is we gift every new teammate an e-reader and pay for any book they want to buy and in any format. The books don’t have to be work related at all! In the first half of 2024, we’ve gifted $11,566.39 worth of books! The average spend per teammate per month is $38.55. What’s the story behind this perk? In the early days before remote work was common, “culture” traditionally referred to the in-office experience (ping pong tables and kegs were quintessential examples of in-office startup culture!). Joel knew that we’d need to replace that in-office vibe with something that worked for a remote team, so the executive team decided to intentionally build our team culture and habits around our values. When it came to our Self-Improvement value, we identified universal self-improvement habits: more exercise, better sleep, and reading. So, we gifted Kindles to everyone and started the free books program. We also gave everyone on the team Jawbone Ups to track steps and sleep (and, of course, we did it transparently!). The Jawbone was discontinued, but the Kindle program lives on. Check out what our team is reading here: https://buff.ly/3LrQJ0U

Last month we added a shiny new “Duplicate” button for all of your posts in Buffer. Here are some stats we pulled 3 weeks after the launch of this new feature: -Approximately 12K unique users have duplicated a post -220K posts have been duplicated -5.76% of posts created were duplicated It’s amazing to see the effect that a simple action can have! Here are some ways this feature can help you out in your strategy: -Easily repurpose your content across channels: Adapt a successful post for different platforms with just a click, ensuring your message stays consistent and reaches a broader audience. -Speed up your content creation process: Save time by reusing existing content, letting you focus on crafting new, engaging posts without starting from scratch every time. -Keep your campaigns consistent: Maintain a unified voice and visual style by duplicating and tweaking posts to fit each campaign's needs. -Simplify A/B testing: Create variations of the same post to test different approaches, like headlines, images, or hashtags, and find out what resonates best with your audience. -Streamline seasonal or recurring content: Easily bring back successful posts for holidays, special events, or recurring themes without having to recreate them from scratch. Have you duplicated any posts yet?

As a remote team, we've always recorded All Hands at Buffer for teammates who are unable to attend in real-time, but of course, it's also so useful to have this recording for folks coming back from leave (like me!). It's lovely to get to catch up on important team meetings so easily. I'm just checking the Notion pages and jumping in to watch the recordings. ✨

At Buffer, we're using GitHub Actions to prevent breaking changes in our #GraphQL API. I wrote a post on our blog about how we're doing this 👉

Etienne Blanc, Product Marketing Manager at Threads, shares his advice for creators looking to grow on Threads. If you missed the webinar live, you can watch the recording on our YouTube channel here: https://buff.ly/4d323wm