The athleisure industry has been experiencing a remarkable boom, transforming the way we perceive and wear activewear. This market, which combines the comfort of athletic wear with the style of casual clothing, has been growing at an annual rate of 8.1% and is projected to reach $517.5 billion by 2025. The rise in health consciousness, coupled with the increasing acceptance of casual dress codes, has driven the demand for versatile, stylish, and functional apparel that can seamlessly transition from the gym to everyday life. Consumers are seeking more than just workout gear; they want clothing that reflects their active lifestyles while being comfortable and trendy. Amidst this booming industry, YoungLA has emerged as a standout brand, capturing the essence of athleisure with its high-quality, stylish, and affordable products. Founded with a vision to create clothing that meets the needs of both athletes and everyday wearers, YoungLA offers a diverse range of products that include everything from performance-enhancing activewear to fashionable loungewear. The brand has quickly gained a loyal following due to its commitment to quality, innovative designs, and attention to detail. YoungLA’s success can be attributed to its ability to stay ahead of trends and consistently deliver products that resonate with its customers. To dive deeper into what makes YoungLA a brand to watch in the athleisure market, check out Charm's latest article: https://hubs.li/Q02JDGYD0 From their unique design philosophy to their digital strategy, discover why YoungLA is poised to become a major player in this fast-growing industry. #dtcbrands #ecommerce #charminsights #athleisurebrands YoungLA
Charm.io
Information Services
New York, NY 2,026 followers
Charm is the Leading Platform for Brand Discovery & Analysis
About us
Charm is the leading platform for brand discovery and analysis, tracking critical performance metrics for every direct-to-consumer brand online. With Charm you can: - Make informed merchandising & brand portfolio decisions by identifying brands within target product categories that are a good fit for curating your stores or marketplace. Analyze >4M emerging brands across critical metrics like social media growth, distribution channels and advertising exposure. - Build your perfect pipeline by prospecting >4M brands across 160+ metrics including the Charm Growth Score™, Charm Success Score™, Charm Sophistication Score™, ad count, tech stack, marketplace, social media awareness metrics, and more. - Source & and diligence investment targets through leveraging Charm’s extensive dataset of >4M brands. The only database that comprehensively covers DTC & marketplaces while enabling you to analyze critical performance metrics including social media awareness, advertising exposure, technology stacks, & reseller adoption. Get started with Charm when you book a demo today: https://try.charm.io/book-a-demo
- Website
-
http://charm.io
External link for Charm.io
- Industry
- Information Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
Products
Locations
-
Primary
New York, NY, US
Employees at Charm.io
Updates
-
We're currently at the height of the retail apocalypse with many retailers filing for bankruptcy. 💻 Instead of shopping at large retail stores, consumers in this post-pandemic world are favoring the convenience of ecommerce shopping on Amazon or DTC sites. 🏆 The retailers that are succeeding are the ones that are partnering with DTC brands. 📈 They are expanding their ecommerce presence, appealing to younger consumers with optimized product assortments, and using data-backed insights to add emerging DTC brands to their stores. ➡ In this report, we’ve outlined success stories and tangible strategies for how retailers can use data-backed insights to partner with DTC brands to grow sales and achieve success. Download the free report: https://lnkd.in/ej-NDTUU #retailgrowth #merchandising #dtcdata #ecommerceanalytics
-
Indochino is expanding its partnership with Nordstrom by opening more shop-in-shops. Learn more about other DTC brands at the retailer. #DTCInsights #ecommerce #DTCbrands #charminsights Nordstrom INDOCHINO Bonobos Everlane Reformation
Nordstrom & DTC Brands
Charm.io on LinkedIn
-
Athleisure has revolutionized the fashion landscape by seamlessly blending comfort and style, making it a go-to choice for modern consumers balancing fitness and everyday life. Athleisure's Global Appeal- The athleisure industry continues to soar, driven by its versatility and growing demand for apparel that transitions effortlessly from gym sessions to casual outings. This trend isn't just about comfort; it's a cultural shift towards prioritizing wellness and self-expression through fashion. Alo Yoga's Rise- Within this booming sector, Alo Yoga has emerged as a standout brand known for its innovative designs, including the iconic Alo Yoga pants. Their commitment to quality, sustainability, and customer engagement has resonated deeply, propelling them to the forefront of athleisure's evolution. Digital and Social Influence- Alo Yoga's strategic prowess extends to digital platforms like TikTok, where they've seen substantial growth in followers and engagement. By harnessing social media's power to connect with their community and amplify brand visibility, Alo Yoga exemplifies how brands can thrive in today's digitally-driven marketplace. Discover more insights about the athleisure industry and Alo Yoga's strongest areas of growth in Charm's latest article: https://hubs.ly/Q02HJ_YK0 #dtcbrands #ecommerce #charminsights #athleisurebrand Alo Yoga
-
The athleisure market has been on an incredible growth trajectory, driven by a shift towards more active and health-conscious lifestyles. Consumers are increasingly seeking versatile clothing that offers both comfort and style, seamlessly transitioning from workouts to daily activities. This trend has transformed the fashion landscape, making athleisure a dominant force. Lululemon has been at the forefront of this revolution, setting the standard for high-quality, functional, and stylish activewear. Since its inception, Lululemon has built a loyal customer base by focusing on innovation and quality, creating products that resonate with the needs of modern consumers. Their commitment to blending performance with aesthetics has made them a go-to brand for those seeking to embrace a more active and balanced lifestyle. In Charm's latest article, you can read about the 3 ways that Lululemon was able to set itself apart in this fast growing industry. From their strategic expansions and innovative product offerings to their dynamic social media presence, Lululemon continues to lead the market with its visionary approach. Dive in to learn more about how this iconic brand is shaping the future of athleisure and setting trends that resonate with today's consumers: https://hubs.li/Q02J0nwj0 #dtcbrands #ecommerce #charminsights #athleisurebrands lululemon
Lululemon: 3 Things you Need to Know about This Fast-Growing Athleisure Brand
info.charm.io
-
From Fenty Beauty by Rihanna to SKIMS by Kim Kardashian, celebrity brands are everywhere…but how do they stack up? View the report by Charm to see how 31 DTC celebrity brands rank and compare according to The Charm Growth Score™. https://hubs.li/Q02Fhj9Q0 #celebritybrands #dtcbrands #ecommerceanalytics
-
Sienna Naturals, the hair care brand co-founded by Issa Rae, is bringing their products to Sephora. Here's what you need to know... #DTCInsights #ecommerce #DTCHaircare #charminsights Sienna Naturals Dieux Luna Daily
Recently launched at Sephora...
Charm.io on LinkedIn
-
Athleisure has revolutionized the fashion landscape by seamlessly blending comfort and style, making it a go-to choice for modern consumers balancing fitness and everyday life. Athleisure's Global Appeal- The athleisure industry continues to soar, driven by its versatility and growing demand for apparel that transitions effortlessly from gym sessions to casual outings. This trend isn't just about comfort; it's a cultural shift towards prioritizing wellness and self-expression through fashion. Alo Yoga's Rise- Within this booming sector, Alo Yoga has emerged as a standout brand known for its innovative designs, including the iconic Alo Yoga pants. Their commitment to quality, sustainability, and customer engagement has resonated deeply, propelling them to the forefront of athleisure's evolution. Digital and Social Influence- Alo Yoga's strategic prowess extends to digital platforms like TikTok, where they've seen substantial growth in followers and engagement. By harnessing social media's power to connect with their community and amplify brand visibility, Alo Yoga exemplifies how brands can thrive in today's digitally-driven marketplace. Discover more insights about the athleisure industry and Alo Yoga's strongest areas of growth in Charm's latest article: https://hubs.li/Q02HK1Tm0 #dtcbrands #ecommerce #charminsights #athleisurebrand Alo Yoga
Alo Yoga: 3 Things You Need to Know About This Fast-Growing Athleisure Brand
info.charm.io
-
Discover the 10 top outdoor furniture brands transforming your outdoor spaces with style and functionality! 🌳✨ Dive deeper into our article to explore each brand's unique story and the secrets behind their growth and success: https://hubs.ly/Q02GP0D40 Castlery #chitaliving Wayfair #ashleyhomestore Burrow Poly & Bark Herman Miller 7th Avenue Flexform Zipcushions
-
New trends are shaping the ecommerce and retail industry. Here's what you need to know about what the industry will look like in 2025. #FutureOfRetail #EcommerceTrends #FutureShopping
Ecom & retail industry trends for 2025
Charm.io on LinkedIn