Decathlon

💙 Today is a new starting line for our company!    We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.   Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active.   Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport.   We live and breathe sports, that’s why we want to reimagine it. Always!   Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play?   #DecathlonFuture #MovingForward #Decathlon #ReadyToPlay

Did you know that the fastest badminton smash is 565 km/h (351.07 mph)? A Guinness World Records. What if you could bring the excitement of the world’s fastest racket sport directly into your home? Now you can… with Badminton Time! Badminton Time is perfect to practice those challenging shots and improve your game. It’s also an incredible way to get moving. The game produced and co-developed by Decathlon is now available on Nintendo Switch, and the VR version on Meta Quest will be released at the end of the year.    You can play solo or with friends, immersed in graphics that take you to wonderful locations, from the North Pole to the middle of a beautiful canyon. Best of all, you can use superpowers to make the shuttlecock invisible and lots of other exciting tricks.    Who’s ready to serve, smash and have some fun? It’s Badminton Time! #Decathlon #VR #Badminton #DigitalRevolution

Wheelchair Rugby at the Paralympic Games has come to an end 🏉 And while it wasn't the finish we hoped for, we're proud of our Decathlon Athlete, Jonathan Hivernat, for leading the French National Team to 5th place 🇫🇷 Wheelchair rugby is a sport of grit, determination, and relentless effort—a fast-paced and hard-hitting game that demands both physical and mental strength. Check out the video to learn more about this incredible sport! #Paralympics #TeamAthletes #Decathlon #WheelchairRugby

1st day of competition and 1st medal! 🥈 Congratulations to Marie PATOUILLET on winning the silver medal in para-cycling track, what a fantastic start for our Decathlon Athlete Team! We look forward to cheering on the rest of our athletes as the competitions continue. We're excited to see what’s next! #Decathlon #TeamAthletes #Paris2024 #TrackCycling #Paralympics

After a magical opening ceremony last night, the Paralympic Games are officially here! 💪 🔥 We can’t wait to cheer loudly as 8 incredible Decathlon Athletes Team step onto the global stage. Their determination and spirit inspire us all 🌟 Let’s come together to support and celebrate every triumph, every challenge, and every moment of these remarkable Games. Are you ready? #Paralympics #Paris2024 #Decathlon #TeamAthletes #ReadyToPlay

Did you know that our team at Decathlon designed the outfit for the final torchbearers of the Paris 2024 Games? ✨ Witnessing this outfit shine during the Opening Ceremony and accompanying the last torchbearers to the Olympic lightning was a moment of immense pride for all of us. Watch the video to hear our talented designers share the behind the scenes of this exceptional creation 🔥 #Decathlon #Paris2024 #DecathlonParis2024 #Torchbearer #Olympics #Flame #OpeningCeremony

I had such a fantastic time watching Judo at the Champ-de-Mars Arena here in Paris, where no match can begin or end without a bow - a true sign of respect! Judo is a martial art that involves far more than just physical prowess. It teaches the importance of mental discipline and strategic thinking, which makes it a joy to watch. What makes it so thrilling is the fact that it is never a case of ‘the strongest opponent wins’. Judo has a philosophy of ‘maximum efficiency with minimum effort’... This means that competitors look to use their opponents force and momentum against them, which is why we often see smaller opponents successfully throwing their competitors. Judo was only introduced into the Olympics in 1964 with just 27 nations taking part. Since then, it has exploded in popularity with nearly 100 countries participating this year. This is thanks to the many legends that have competed in the sport over the years, including the iconic FOUR-time Olympic Gold medalist and Captain of the Decathlon Team of Athletes Teddy Riner. Today, Teddy took to the stage and made all 100,000 Decathlon teammates deeply proud as he won yet another Gold Medal! Historic. Let’s hope for one more tomorrow in the mixed team event! In his role as Captain, he put the virtues of Judo into practice, showing strength, kindness and leadership in preparing other athletes for the Games. A huge well done to Teddy and all 372 athletes who took part in the Judo competition in Paris! #Paris2024 #Decathlon #Judo #DecathlonLinkedIn 

Experience the Future of Retail with Apple Vision Pro! 🌟 We’re excited to announce the launch of four dynamic applications designed to maximize the revolutionary features of Apple Vision Pro: Decathlon Innovation Decathlon Shopping Quechua Virtual Showroom Decathlon Shopping Japan These applications are now available in several new markets, including China, Japan, Singapore, Australia, Canada, France, Germany, and the UK. Our goal is to simplify the shopping process and present our innovative products in new and engaging ways. We can't wait for you to discover the future of virtual shopping with us! #Innovation #AppleWWDC2024 #VisionPro #Decathlon #VirtualShopping #TechInnovation #CustomerExperience #AppleVision

Logic says you can’t win two European trophies in the same year, but we just did! ⚽️🏆 We are thrilled to unveil the official match balls for the 2024-2025 UEFA Europa League and UEFA Conference League, developed by football experts within the Kipsta team. This exciting milestone, following our partnership signing last November, exemplifies our commitment to innovation and quality in sports products. The Decathlon balls, chosen for their unparalleled durability, trajectory control and grip, will be the stars of the 2024-2025 season and beyond. These balls meet the highest professional standards, earning the FIFA Quality Pro label, and they promise an exceptional playing experience for footballers worldwide. At Decathlon, we want to move people through the wonders of sport, and this collaboration with UEFA is a testament to this purpose, ensuring every footballer, from school playgrounds to professional fields, can enjoy top-quality equipment that enhances their sporting experience. Look out for the Decathlon balls in action! ⚽️ #Decathlon #Kipsta #UEFA #UEL #UECL #Innovation #Football

DECATHLON PULSE is born! We’re excited to announce the launch of DECATHLON PULSE; our investment arm and start up studio, designed to pioneer new growth engines and accelerate our purpose of moving people through the wonders of sport. Under the leadership of Franck Vigo and guided by our Global CEO Barbara Martin Coppola, DECATHLON PULSE will build, invest in and acquire forward-thinking companies that are transforming the world of sport. Looking outward to identify additional markets and new business models. From product and sport to wellness and the circular economy.    Our goal?    To drive sustainable business models, enhance the customer experience, and lead the change in the sports and wellness industry teaming up with players who are changing the game! #DecathlonPulse #Decathlon #Accelerate #Growth #ChangingTheGame  #DecathlonLinkedIn