📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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🎙 Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY Around the World: The Paris Olympics—broadcast medalists, changing viewing habits, and ad potential for the next Games Hosted by Bill Fisher, featuring Paul Briggs, Carina Perkins, and Man Chung Cheung 👉 Listen now! https://lnkd.in/eJsKumwi TUESDAY The Daily: Why CMO’s tenure is falling, the main ways the role is changing, and how GenAI is helping them work Hosted by Marcus Johnson, featuring Jeremy Goldman and Kelsey Voss https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: The Unofficial Most Interesting Retailers List (August Edition) Hosted by Sara Lebow, featuring Sarah Marzano, Blake Droesch, and Arielle Feger https://lnkd.in/eEbqWuVX THURSDAY The Daily: Ad Spend vs. Time Spent Hosted by Marcus Johnson, featuring Ethan Cramer-Flood https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen Hosted by Marcus Johnson, featuring Ethan Cramer-Flood, Oscar Orozco, and Zach Goldner https://lnkd.in/eEbqWuVX #btnpodcast #behindthenumbers #retail #advertising #marketing #ecommerce #parisolympics
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9 out of 10 US consumers plan to travel domestically this year, and more than half plan to go abroad, per Nationwide Travel Insurance. Download EMARKETER’s infographic guide, made possible by StackAdapt, to discover key trends in travel and tourism, including the ways big FOMO events like Taylor Swift’s Eras Tour are driving experiential travel. Download Now: https://lnkd.in/gKVzZsZu #tourism #travel #advertising
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Maturing markets, fierce competition, and streamlined budgets are just a few of the many ecommerce challenges facing both traditional and digital native brands. Join us on September 13th for an exclusive webinar featuring Chief Content Officer Zia Daniell Wigder and our retail and ecommerce analysts Sky Canaves, Blake Droesch, and Carina Perkins. You'll discover the factors influencing the trajectory of online sales, the rise in retail media, growth opportunities, and more. Register, here: https://lnkd.in/egQJuaCr #webinar #ecommerce #retail #retailmedia
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EMARKETER reposted this
During May 2024, Costco visitors spent an average of 37.1 minutes in the club, according to Placer.ai, surpassing the dwell times of Sam’s Club and BJ’s Wholesale Club. Learn how the potential of Costco and Wawa’s retail media networks can work for you in Placer.ai’s new report, “Advantages of New Players in the Retail Space.” Download Now: https://lnkd.in/ggFasqTT #retailmedia #costco #wawa
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The 2024 holiday season will top $1.353 trillion, according to EMARKETER’s forecast. To thrive in this high-stakes period, businesses must embrace opportunities like AI-driven personalization, seamless payment options, and an extended gift-buying season. Learn more in this sponsored article by Rokt: https://lnkd.in/gA9tZByD #holiday #strategy #retail
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– What happens next now that sports-focused streaming service Venu Sports has been blocked – How to get customers onboard with your AI-infused products and services – How the streaming bundle is changing – The US considering a breakup of Google to address its search monopoly 🎧 Tune in to the full discussion with director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens: https://lnkd.in/efqF_V33 ⏯ Watch the full episode on YouTube: https://lnkd.in/eznUgxmD #podcast #venusports #venu #AI #streaming #Google
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EMARKETER reposted this
Multilingual Digital Strategist, Regional Analyst, Keynote Speaker, and Journalist covering Latin America & Spain
🇧🇷✈️: After taking some vacation time earlier this month to recharge in Europe, I headed back to Brazil this week to deliver a keynote on the country's latest #retailmedia trends during RD Saúde's Upfront 2025. 📊: It was an honor to showcase our brand-new EMARKETER research and forecasts, reconnect with industry contacts, and learn about the exciting things in store for RD Ads in light of its rebranding to IMPULSO. Plus, it's always wonderful to spend time with my amazing Brazil-based colleagues Thalia Ferretti, Thais Prates, and Melanie de Castilho Giampietro. 🙏: Many thanks to Vitor Bertoncini and Fátima Leal for inviting me to speak at this incredible event. I'm very excited to see how IMPULSO will continue to innovate and flourish in the months ahead as Brazil's retail media ecosystem evolves at lightning speed. Stay tuned for more of our latest and greatest LATAM insights to come in the weeks ahead :)!
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CTV can help advertisers target holiday shoppers with engaging video content. Download “Your Performance TV Guide to Holiday 2024,” presented by MNTN. Inside, you’ll gain insights on ways to take advantage of the growing appetite for streaming content, craft engaging creative, optimize budgets, and more. Download the Guide: https://lnkd.in/grdDcAQW #programmatic #CTV
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Grocery chains in the Placer.ai 100 Retail and Dining Index have consistently outperformed other sectors in the index in YoY visit growth over the past 12 months. Discover the trends driving success in EMARKETER’s latest “5 Takeaways from the Placer 100” data collection. Explore Insights: https://lnkd.in/duRpdKVf #retail #grocery #foottraffic