📣 We’re excited to share that Grocery TV’s in-store retail media network has expanded into pharmacy with leading regional grocer ShopRite! Our in-store retail media experience for pharmacy includes new health and wellness themed video channels, which are designed to improve the customer experience in an area with high dwell time. Retailers can easily manage in-store messaging at the pharmacy through our Content Management System (CMS), allowing them to keep customers informed on vaccine reminders, pharmacy hours, product promotions, and more. Healthcare, pharmaceutical, and fitness-focused brands also benefit by being able to reach shoppers directly in GTV stores with pharmacies or expanding their reach by targeting stores in proximity to major pharmacies. Check out the full announcement here: https://lnkd.in/dSn74edY #retailmedia
Grocery TV
Advertising Services
Austin, Texas 2,361 followers
The largest digital advertising network in U.S. grocery.
About us
Grocery TV is an in-store retail media network with over 22,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. Through integrations with all major demand-side platforms (DSPs), Grocery TV makes it easy for brand marketers to launch and manage digital advertising campaigns throughout the grocery store, where the majority of purchases occur.
- Website
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http://www.grocerytv.com
External link for Grocery TV
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
Locations
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Primary
507 Calles St
Ste. 112
Austin, Texas 78702, US
Employees at Grocery TV
Updates
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At Grocery TV, every member of our engineering team has a voice, no matter their title or tenure. We believe in collaboration, continuous learning, and building solutions that make an impact. Alex Lostak, our Head of Engineering, recently sat down with Olivia McClure at Built In to share more about how we’ve aligned the engineering team’s culture around GTV’s core values of growth and partnership. Check out their full conversation here: https://lnkd.in/gax9mws9
On Grocery TV’s Engineering Team, Everyone Contributes to the Conversation | Built In Austin
builtinaustin.com
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We had a blast at MediaPost's Data & Programmatic Summit last week! It was great learning from some of the leaders in the space, while sharing Grocery TV's vision for building the leading programmatically enabled in-store network in grocery. #mediapost #programmatic
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🏆 Excited to share that we've been selected as a finalist in the "Best In-Store Technology" category for Digiday's Technology Awards. This recognition is in large part from the meta study we released earlier this year that showed CPG brands achieve an average 14% incremental lift on Grocery TV. Check out the full meta study here: https://lnkd.in/g4whSsnD #DigidayAwards
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The holidays are right around the corner. With over 80% of holiday retail sales occurring in brick-and-mortar stores, in-store retail media gives brands the opportunity to: 1️⃣ Reach shoppers when they're in a buying mindset or can immediately purchase the product being advertised. 2️⃣ Create a brand-building moment in their audience's busy holiday schedules with high-impact video advertising. In-store retail media offers both brand and performance capabilities that allow advertisers to stand out during the busy season. Check out EMARKETER's full holiday report for what to expect this holiday season: https://lnkd.in/gjCG3_cG #retailmedia #advertising
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How easy is it to grow your in-store digital footprint? Scaleability is a key growth factor for any retailer looking to realize the full potential of their in-store retail media network. It should be simple to add touchpoints to existing stores and expand the network to new stores. Following our recent expansion in the pharmacy department, Darren Caudill of Wakefern Food Corp. highlighted how GTV's content management system has simplified the process of managing new in-store touchpoints. Read on for details on the pharmacy expansion in Progressive Grocer: https://lnkd.in/eGjCzudE #retailmedia #pharmacy
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📽 Now playing at pharmacy 📽 As a part of our expansion into pharmacy, we've launched a new set of health and wellness video channels to reduce perceived wait time and capture the attention of shoppers nearby. These channels can also be customized and branded by advertisers looking to create a more unique experience for their audience in stores. Learn more about GTV's new pharmacy channels, and how they fit into the overall experience of this touchpoint: https://lnkd.in/eSgNTRN7 #pharma #retailmedia
Launching In-Store Retail Media Content Designed for Pharmacy
grocerytv.com
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🏆 For the second year in a row, we’re excited to announce that Grocery TV has made it on the #Inc5000 list! What's more, we ranked in the top 25% of the fastest growing private companies. The achievement is especially meaningful because it reflects our journey from 2020 to 2023—a period of incredible growth powered by the talent and dedication of our team. Every past and present employee has played a role in evolving Grocery TV into the high-growth company we are today, bringing us closer to our goal of becoming the leading in-store retail media network. Growth isn't just something we celebrate—it's one of our core values. We believe in the power of evolution, embracing challenges, failures, and hard work as vital parts of the process. Here's to everyone who has contributed to this milestone and to the growth that lies ahead! 🚀 Check out the full announcement here: https://lnkd.in/g3_pGVab
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Will we see you at IAB's Connected Commerce Summit in September? Marlow Nickell, Grocery TV CEO, will join Evan Hovorka, VP Product and Innovation at Albertsons Companies on stage to discuss DOOH's role in enhancing video buys, while sharing practical insights on how this channel can be integrated into a brand's advertising strategy. We'll see you there! #DOOH
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🎒 Back-to-school is in full swing at the store. While 55% of shoppers started checking off their back-to-school list in early July, August represents peak BTS shopping and the beginning of the busy fall season. From CPG to healthcare, brands have the opportunity to increase awareness, encourage purchases, or drive foot traffic by advertising on Grocery TV's in-store retail media network in nearly 5,000 stores. #retailmedia #backtoschool #CPG