Innovation meets (yummy) reward in EssenceMediacom's latest partnership with Mars Bar in Australia! The campaign, 'For You Who Did That Thing You Did', leverages Amazon Australia's advanced AI technology to reward customers for their everyday actions on Amazon Australia. These can range from completing a series on Prime Video, supporting a local Australian business through a purchase at Amazon.com.au, or finding the right book for children. Customers can discover if they have "done a Thing" through a custom-built AI experience, which reviews and rewards everyday efforts. If the AI tool celebrates their effort as a ‘Thing,’ participants receive a code to redeem a free Mars Bar with their next qualifying Amazon.com.au order. This is the first time Mars Wrigley has collaborated with Amazon Ads Australia to use AI in such a comprehensive and interactive way. The campaign is running across Amazon.com.au, with touchpoints including behavior-triggered rewards, interactive AI experience, and multi-platform engagement. #GroupMAUNZ
About us
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
- Website
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http://www.groupm.com/?utm_source=linkedin
External link for GroupM
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2003
- Specialties
- Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home
Locations
Employees at GroupM
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Jodi Weintraub
Global CHRO/CPO/executive-level business partner and transformation leader, focusing on organizational design, career development, and talent…
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JiYoung Kim
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Jonas Hemmingsen
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Kresten Bach Søndergaard
Strategic Advisor on tech, data, change management and the marketing hype cycle (current hype: AI)
Updates
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GroupM reposted this
After what can only be described as the biggest pitch in our history, we’re thrilled that WPP has been appointed Amazon’s media partner across EMEA and APAC. This success is the result of a truly collaborative (and exhausting!) effort, and I’m incredibly proud of our team's agility, relentlessness and ongoing commitment throughout the process. A huge thank you to everyone who was involved across WPP, this was a victory for groupwide collaboration! We pitched with a promise to be open, open to a new type of partnership, built for Amazon with Amazon. We can’t wait to get started, delivering on our promise. But first, let's take a moment to celebrate this incredible achievement and prepare for the exciting journey ahead. Thank you Amazon and MediaSense. 🎉✨
Amazon splits $5bn global media between two networks after competitive review... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing WPP Omnicom Media Group Omnicom GroupM GroupM MENA MediaSense Margaret Callahan Brad Glasser Beau Jackson Shauna Lewis
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It's Day 1! GroupM is thrilled to be part the WPP team appointed to work with Amazon as global media partner across 26 markets in EMEA and Asia Pacific. Congratulations to everyone involved in our biggest pitch ever—we can't wait to get started. https://lnkd.in/ggzkKmQv
We're incredibly proud and excited to be appointed Amazon's media agency partner in EMEA and APAC 🎉 Congratulations to all our teams! 👏 https://ow.ly/ifub50Tg9qx
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KFC’s Colonel Sanders has gone mad for mac!🧑🍳 KFC Canada and Kraft Dinner (KD) — known in the US as Kraft Mac and Cheese — have cooked up something truly unexpected: their first-ever brand collaboration and 360-degree ad campaign, supported by Courage Inc and GroupM’s Wavemaker. This is the first time either brand has teamed up to serve up exclusive, co-branded products both in-store and on the menu.
How we’re satisfying cravings across Canada 😋 In their first-ever brand collaboration, KFC Canada (Yum! Brands Subsidiary) and Kraft Heinz's Kraft Dinner (KD) have launched a nationwide 360-degree ad campaign across Canada, with buckets of support from Courage Inc and Wavemaker Canada. The campaign serves up KFC’s largest brand partnership in Canada and marks the first time either brand has collaborated on limited-edition retail offerings and in-restaurant menu items at the same time. Colonel Saunders fronts the campaign, and Canadians can try the KFC x KD creations in KFC restaurants across the country 🐔 More on the campaign 👇 https://lnkd.in/ehHwESw6 #campaign #advertising #media
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User-generated content has long been a powerful tool for brands. Now, Influencer-Produced Content (IPC) is taking center stage. 📸 IPC offers a unique blend of relatability and aspiration, resonating deeply with consumers. By incorporating high-quality IPC into Retail Media campaigns, brands can elevate their storytelling, showcase products in action, and ultimately, drive conversions in an increasingly competitive market. Learn more from Wavemaker’s Adrienne Rowland and Clare Dobson: https://loom.ly/1zDEuoI #InfluencerMarketing #commerce
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🗣️Breaking the mold of traditional B2B advertising, du's 'Blue Man' campaign captivated audiences without mentioning the brand or product a single time. This innovative strategy, a partnership with GroupM's Mindshare and TBWA, included billboards, website takeovers, magazine features, PR initiatives, and social media engagements. #GroupMMENA
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🥇With the help of streaming, AI, and a lot of optimism, Paris 2024 delivered for athletes, fans, marketers, and networks. Dive into GroupM's comprehensive media guide to uncover key insights from this monumental event, including how brands like Coke, Adidas, Alibaba, and OMEGA captured consumer attention: https://loom.ly/8f-eZvU
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📣 GroupM continues to strengthen its global commerce leadership with the addition of Aisha Khan. In her new role, Khan will help to further accelerate the development of innovative growth strategies that merge commerce operations, media, and creativity for GroupM's global clients. She brings with her a wealth of experience from L'Oréal, Momentum Commerce, Publicis Groupe, and Packable, where she managed operational teams responsible for over $1 billion of eCommerce P&L.
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In the complex world of online communities & fandoms, understanding your audience is key to effective marketing. Leaders from Reddit, Inc. & Colgate-Palmolive shared insights on how brands can meaningfully engage with these groups at a recent discussion at Cannes Lions. ⤵️ (Full video link in the comments)
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In a world with fewer cookies, adopting a multi-signal approach will be critical for maintaining both addressability and attribution. Industry collaboration on emerging signals, such as the Privacy Sandbox, will be essential for navigating this new environment. Explore GroupM's latest findings, which highlight crucial areas of focus and the implications for advertisers in this evolving landscape: https://loom.ly/AyQVXZU