Let's set the record straight: 🙅♂️ No, we can't get you verified 🙅♀️ No, we don't have a "go viral" button 🙅 No, we don't just "post stuff" Yes, it's a job, and we love it 🫶
Hootsuite
Software Development
Vancouver, BC 493,168 followers
Too many brands suck at social. Yours doesn’t have to.
About us
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
- Website
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http://hootsuite.com/plans
External link for Hootsuite
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion, and Instagram
Locations
Employees at Hootsuite
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David Bonnefoy
Senior Software Development Manager at Hootsuite
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Gabriela Novellino, MBA
Senior Manager, GTM Insights at Hootsuite
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Ben Cathers
Senior Principal Solutions Consultant at Hootsuite
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Farrah (Ahmad) Solly
Project Lifecycle Management | Financial Management | Corporate Strategy | Business Development Contract Negotiations | Operations Management |…
Updates
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Tajin is great, but a FREE social strategy template is 🔥🔥🔥 Everything you need to include in your social strategy + so much more can be found in this fill-in-the-blank template. Grab yours here > https://ow.ly/kQws50SCksO
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Wish this handy device existed? 👀📱👋 Well it does! Kind of... If you want to learn to speak the same language as leadership and turn your brand into a social performance engine, our *free* guide is just what you need! Strategy, KPIs, checklist, it's all here: https://ow.ly/UuAX50SCjuK
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Social 👏 monitoring 👏 is 👏 not 👏 the 👏 same 👏 as 👏 social 👏 listening👏 Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. It’s how you take the daily pulse of your social media activity — responding to customers, building your community, and jumping on opportunities to connect and engage. Social media *listening* is the process of tracking and analyzing all conversations on social media channels that are relevant to your business. It’s how you understand the context, emotions, and meanings *behind* social conversations — and get the big-picture insights that feed your strategy. Need to power up your social listening strategy? We’ve got a guide for you. Check it out: https://ow.ly/VYSQ50SCjbf
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Hootsuite reposted this
3 things that aren’t true about brand social anymore: [ad] [A] You can do it with no budget [B] You can let the intern do it [C] Both A & B If you guessed "C" keep reading, because I'm about to drop my top tips to unlock more budget and get a seat at the table with leadership right here: - Speak the language. You don’t have to work as a performance marketer to get fluent in their terms and metrics so you can express how your work contributes. - Understand the priorities. Should more execs accept “vibes” as a creative justification? Yeah, probably. Until then, be able to point directly to how your work supports the business and you’ll unlock the support you need. - Increase the ROI on your relationships. Found an insight the creative team can use? Share it. Got a business intelligence team that doesn’t have access to social listening tools? Collaborate. Spotted a complaint that smells like a viral disaster? Call in the customer support troops, stat. You can add so much value beyond your stated KPIs. - Offer solutions, not problems. You’re probably underestimating how much your leadership knows about the tools available to manage and measure the unique challenges of social. When you identify a problem, come to the table with a proposed solution. That makes you a thought partner, not just another employee. … Want to learn the secret sauce to unlock more budget for your social team? Download Hootsuite’s free cheat sheet you so can grab the metrics that matter to your boss: https://ow.ly/fnYP50SA0EH
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Hootsuite reposted this
Brand partnership • Senior Social Media Strategist | Public Relations Agency SVP | Dad Joke & Meme Maker
Don’t be afraid to use the “B” word with your boss. [ad] “Budget.” It’s not a dirty word, nor should you get kicked out of a meeting for bringing it up. Just like social media, asking for more budget shouldn’t be a one-sided conversation. Speak plain language that ties social media performance back to business results. That’s a language your boss will understand. And this one language you can easily master. Keep it simple and focus on these 3 things. 1. Bring the receipts to prove social is more than just SMMs tweeting all day. Use data to prove social’s role in bringing in new customers through increased brand awareness. 2. Position social as a laboratory for testing and learning. Show how social is *the place* to learn what will get your current customers to buy more. Dive into the data and share those insights back with relevant internal teams. 3. Social and customer support go hand-in-hand. Show how social keeps existing customers happy through attentive community management and top-tier customer support. So, ready for a bigger social budget? Then, download Hootsuite’s FREE cheat sheet and grab the data that matters to your boss: https://ow.ly/pCE250SA1M8
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