RevenueCat

Net Promoter Score (NPS) — A flawed and outdated measure, or are we just using it the wrong way? NPS often gets dismissed as too simple or disconnected from real outcomes, but that’s only true if you’re not using it strategically. In reality, NPS can be a useful tool for subscription apps — not just to measure user loyalty, but to predict churn, improve retention, and balance product optimizations. 👇 Here are just a few ways that you can make NPS work for your app: 1️⃣ NPS as a countermetric: While you A/B test for quick wins like higher conversion, NPS helps ensure those optimizations don’t harm your app’s long-term user experience. Keep it in your metrics mix to avoid unintended negative impacts. 2️⃣ Proactively engage with detractors: Users who score your app between 0-6 are at risk of churning. Use NPS data to trigger CRM campaigns, offering support, discounts, or feature tips to turn them around before it’s too late. 3️⃣ Spot churn before it’s too late: NPS serves as an early warning system — declining scores are a signal that user satisfaction is slipping. Address these issues early to prevent churn and keep users on board. NPS is not a box-ticking exercise to be gamed or used in isolation. Used well, it can be a useful additional data-point to help improve user satisfaction and fuel retention. 👉 Ready to learn more? Read the full blog: https://lnkd.in/eyvb5dzf #NPS #UserRetention #SubscriptionApps #AppGrowth

3️⃣ Announcing our third and final batch of App Growth Annual speakers On the 25th of September, at Pier 1 in San Francisco, we'll enjoy content by Tammy T., Cliff Weitzman, Nathan Hudson, Ashley Black, and our very own Miguel Carranza and Jacob Eiting They'll share: 🚀 Android buyer insights and revenue optimization strategies 🚀 Using storytelling techniques to improve marketing, activation, and conversion. 🚀 Everything you need to know about App Campaigns from 10-year Google veteran 🚀 How to launch and scale profitable web-to-app funnels 🚀 A recap of the day, and – maybe – some product announcements 🤐 Together with our previously announced contributors (Phil Carter, Nikita Bier, Steve P. Young, Hannah Parvaz, Minki LEE, Allen Park, Yu-kai Chou, Eric Crowley, Gina Gotthilf, Marcus Burke, Jacob Rushfinn, and Thomas Petit), this completes the lineup for our very first App Growth Annual We're thankful for everyone that agreed to contribute, and couldn't be more excited to see everyone on the 25th Either in person at Pier 1 in San Fransisco (apply to attend at appgrowthannual.com), OR Virtually, by signing up at https://lnkd.in/e5DU3cBr

What are the latest trends in Apple Search Ads (ASA)? In the latest episode of the Sub Club podcast, David Barnard sits down with Dilip Reddy to dive into ASA best practices and emerging trends. One surprising shift? Apps have historically focused their ASA efforts on tier-one countries like the US, UK, Germany, and France. But Dilip points out that more apps are now expanding their reach into additional countries. With just a few localizations (like English, Spanish, and Portuguese), you can tap into a wide array of new markets. Think some regions won’t work for your app? Test your assumptions with ASA. A tip for new storefronts? When starting in a new country, Dilip suggests bidding "too stupidly low" to avoid overpaying. Starting high means you won’t know where the baseline is. For more Apple Search Ads strategies — including whether or not you should be running brand defense campaigns — catch the latest episode of the Sub Club podcast. 📖 Read the blog summary: https://lnkd.in/gic5DyUt 📺 Watch on YouTube: https://lnkd.in/g3y72ftM 🎧 Listen wherever you get your podcasts: https://lnkd.in/g6t_tY7V #AppleSearchAds #ASA #SubClubPodcast

📣 Time for the second round of App Growth Annual contributors! At this inaugural edition of RevenueCat's app growth event on September 25th, we'll be joined by Yu-kai Chou, Eric Crowley, Gina Gotthilf, Marcus Burke, Jacob Rushfinn, and Thomas Petit, who will be talking to us about: 🚀 How to use the The Octalysis Group framework for subscription monetization and retention 🚀 Raising funding or selling your b2c subscription app 🚀 Optimizing landingpages and onboarding to get the most out of your clicks 🚀 Advanced Meta ads strategies for scaling subscription apps 🚀 How to retain more of your hard-won subscribers 🚀 Paid channels for subscription apps: What works, what doesn't, and why? Including the 6 contributors announced last week (Phil Carter, Nikita Bier, Steve P. Young, Hannah Parvaz, Minki LEE, and Allen Park) that's two-thirds of the lineup, with only 6 more speakers to announce later this week Want to meet this star-studded lineup in person in San Francisco on the 25th of this month? It's not too late to apply at appgrowthannual.com If you'd rather catch (most of) the talks virtually, you can sign up for free at https://lnkd.in/e5DU3cBr

📣 Time for the second round of App Growth Annual contributors! At this inaugural edition of RevenueCat's app growth event on September 25th, we'll be joined by Yu-kai Chou, Eric Crowley, Gina Gotthilf, Marcus Burke, Jacob Rushfinn, and Thomas Petit, who will be talking to us about: 🚀 How to use the The Octalysis Group framework for subscription monetization and retention 🚀 Raising funding or selling your b2c subscription app 🚀 Optimizing landingpages and onboarding to get the most out of your clicks 🚀 Advanced Meta ads strategies for scaling subscription apps 🚀 How to retain more of your hard-won subscribers 🚀 Paid channels for subscription apps: What works, what doesn't, and why? Including the 6 contributors announced last week (Phil Carter, Nikita Bier, Steve P. Young, Hannah Parvaz, Minki LEE, and Allen Park) that's two-thirds of the lineup, with only 6 more speakers to announce later this week Want to meet this star-studded lineup in person in San Francisco on the 25th of this month? It's not too late to apply at appgrowthannual.com If you'd rather catch (most of) the talks virtually, you can sign up for free at https://lnkd.in/e5DU3cBr

Introducing The Subscription Value Loop A comprehensive blueprint for growing your consumer subscription business. Including a plug-and-play growth model, case studies, and 10 proven growth tactics from top consumer subscription apps like Duolingo, Spotify, Tinder, Calm, AllTrails, and Flo Health Inc. A massive thank-you to Phil Carter for doing the work to put a piece like this together, and sharing it for free with us all. Over the past year, Phil has been developing this framework based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat) and interviews with leaders at dozens of top consumer subscription companies. If you’re building a consumer subscription app, this post is your new bible 👇 https://lnkd.in/g2me4mYB

🔧 How do you scale an engineering team to support 32,000+ apps? At RevenueCat, our engineering team is the backbone of everything we do, and is faced with the challenge of maintaining reliable and scalable infrastructure that supports over 32,000 apps globally. How do we manage this scale while continuously delivering software that developers love? In our latest blog post, Miguel Carranza Guisado pulls back the curtain on our engineering strategy — sharing what we’ve learned along the way, from tackling tough challenges to refining our approach to engineering at scale. Here’s what we share: 🔹 Mission-driven development: We focus on building software that empowers developers to succeed, with every decision centered on delivering real value. 🔹 Challenges of scale: Balancing the demands of managing a fully remote team across 14 countries, handling 1.2 billion API requests per day, ensuring the integrity of $4B in transactions, and maintaining 10 SDKs. The complexities add up quickly, but with the right strategies, they can be effectively managed. 🔹 Guiding principles: Learn about the practices we rely on, like prioritizing reliability over features, embracing transparency in incident management, and continuously optimizing our processes. 🔹 Practical actions: We’ve put these principles into practice with strategies like rotating reactive teams, hosting regular engineering all-hands, and redefining uptime to set new standards in reliability. If you’re navigating similar challenges or just curious about how we do it, check out our latest blog post: https://lnkd.in/e_zt8AYA #EngineeringLeadership #SoftwareEngineering

❓ What do Phil Carter, Nikita Bier, Steve P. Young, Hannah Parvaz, Minki LEE, and Allen Park have in common? 🚀 They're all speaking at next month's inaugural App Growth Annual, RevenueCat's new conference for app growth leaders! Join them, 12 other contributors, and 200 app growth leaders on September 25th in San Francisco for a full day of talks, workshops, meetups, and an epic afterparty 🕺 You can still apply to attend in person: Find the website in the comments! Would you rather attend virtually? We have you covered there as well. Just click 'Join virtually for free' on the App Growth Annual website Some details on what we have in store: 🚀 A keynote by Phil Carter on his famous Subscription Value Loop framework 🚀 A fireside chat between our own David Barnard and Nikita Bier on unorthodox growth tactics, and finding a repeatable growth motion 🚀 A workshop featuring live tear-downs of subscription app funnels, pinpointing points of leverage and improvement, with Steve P. Young 🚀 A workshop on reengaging, and reactivating churned users, hosted by Hannah Parvaz 🚀 A workshop on breaking into Japan and South Korea by Minki Lee and Allen park, featuring live feedback on creatives and paywalls for these markets ➕ 4 other talks, 6 other workshops, and 9 Shippie Awards being handed out Stay tuned as we announce the final 12 contributors next week!

The challenges of scaling a subscription app business featuring Phil Carter, founder of Elemental Growth. Scaling a subscription app business past $10 million in revenue comes with unique challenges. Join Phil Carter, founder of Elemental Growth, as he shares insights from his extensive experience in leading top subscription apps to success. Learn practical strategies to achieve sustainable growth and navigate the complexities of scaling.

🔔 We're going live in just under 1 hour! Join us as Phil Carter, Growth Advisor and Founder of Elemental Growth, and RevenueCat Growth Advocate David Barnard, discuss strategies for scaling subscription apps beyond $10M. Learn how to drive cost-efficient user acquisition, optimize pricing, and apply the Subscription Value Loop for sustainable growth. 🚀 Ready to scale your app? Register here: https://lnkd.in/eEhJBpW9