Sovrn expands leadership team with two key hires: Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People Officer. Welcome to the team Katie and Trish! 👏 Read the press release 👉 https://bit.ly/3Mfs4gr
Sovrn
Technology, Information and Internet
Boulder, Colorado 7,432 followers
We empower independent voices.
About us
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego, and London. With thousands of customers deploying advertising, affiliate marketing, and data products across more than 50,000 websites, Sovrn reaches 500 million active consumers across more than 40 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding, and has been recognized by IAB, JICWEBS and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't. www.sovrn.com
- Website
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http://www.sovrn.com
External link for Sovrn
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Boulder, Colorado
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, DSP, SSP, and Header Bidding
Locations
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Primary
5541 Central Ave
Boulder, Colorado 80301, US
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No 3 Waterhouse Square
138 Holborn
London, UK EC1N 2SW, GB
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31 West 27th Street
8th Floor
New York, NY 10001, US
Employees at Sovrn
Updates
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Sovrn reposted this
Sovrn introduces Unified Optimization, a new feature that boosts affiliate earnings by routing clicks to the highest available earnings per click (EPC). Available to Commerce Unified users. Read the Latest full News - https://lnkd.in/dC-YEKSE #MarTech #MarTechedge #Sovrn #AffiliateMarketing #UnifiedOptimization #EarningsPerClick #CommerceUnified #DigitalMarketing #PublisherTools #RevenueOptimization #ContentCreators #AffiliateRevenue
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Sovrn reposted this
Sovrn is hiring for a Senior Cloud Engineer. To learn more: https://lnkd.in/g8YNg8aq
Senior Cloud Engineer
boards.greenhouse.io
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Sovrn reposted this
Sovrn is excited to be attending Programmatic IO this year in New York! We’re eager to connect with both our current and new partners. If you’d like to schedule a meeting with us, please don’t hesitate to reach out. We look forward to seeing you there! #sovrn #ProgIO Jeff Meglio
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Did you know that our Commerce Demand team works behind the scenes to help publishers earn the best possible rates? They can even negotiate specific rate increases on your behalf with our vast merchant network. It's a win-win 🤝 Learn more 🔗 https://bit.ly/3ZgXr1N Nick Baker Eric Scudder Michael O'Leary Evan Russum Karim Tayara
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Sovrn reposted this
Account Manager II, Demand - Sovrn - Affiliate Marketing - Publisher Technology - Global Demand - Merchant Development - CPA Partnerships - Price Comparisons - Key Account Management - Regional Growth Strategy -
#AWE Day 1 in sunny Budapest! Reach out if you’d like to meet with the Sovrn team and discuss partnership opportunities 🤝
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Our team is heading to Santa Barbara 🌴 next week for #CJU24! Reach out to Carla Holtze Cell, Nick Baker, or Eric Scudder to meet up 😎
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Sovrn reposted this
Sovrn is hiring for a Manager, Software Engineering - Ad Exchange. To learn more: https://lnkd.in/gnzjMCSm
Manager, Software Engineering - Ad Exchange
boards.greenhouse.io
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The Sovrn Platform team is hiring a Software Engineer II! We asked Roxanne Baldwin what she loves about being a software engineer on the Platform team: “My role on the Platform team has provided me with numerous chances to advance in my Software Engineering career. I am involved in developing features that empower our publishers to support, operate, and grow their online presence. Simultaneously, I tackle projects related to our internal users and product teams, which compel me to explore technical solutions from various perspectives. Moreover, Sovrn promotes a culture of inclusivity and learning within my team, fostering an environment where I am encouraged to pursue my career objectives ambitiously and push myself as an engineer.” Join our team today! Apply 👉 https://lnkd.in/gDPN4WVw
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Sovrn reposted this
Managing Director @ Sovrn | Ad Tech Leader | Founder | Passionate about the publisher monetization challenge
A crazy number of people contributed to this IAB task force. Excited to see this come to fruition (in particular the publisher checklist!). Big shout out to Angelina Eng who wrangled hundreds of people to deliver this toolkit. I have a feeling we'll be discussing attention more over the coming ad tech season 🚀.
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
The IAB Attention Task Force is excited to introduce the IAB Attention Measurement Toolkit, a comprehensive suite of resources to empower you with advanced tools for optimizing your #advertising strategies through attention measurement. In advertising, four distinct approaches quantify, gauge, or estimate attention, each providing unique insights into user engagement with content. These approaches are: • Visual/Audio Tracking: This approach includes eye tracking, facial coding, presence monitoring, and audio signal analysis. Eye tracking and facial coding help visualize where and how users focus their attention. Presence monitoring detects the number and location of people in a space. Audio signal analysis interprets sounds like speech or environmental noise to understand user behavior. Together, these techniques measure engagement and interaction by using visual and auditory data. • Physiological and/or Neurological Observations: This method tracks physiological and neurological responses, such as heart rate, blood pressure, and brain waves. These measurements provide insights into the cognitive and emotional aspects of attention, revealing user reactions. • Data Signals: This approach collects various data signals from devices, ad placements, and publisher metadata. These signals offer detailed insights into ad exposure and user interactions. • Survey-Based Methods: This approach uses self-reported data from brand health studies, focus groups, and ad effectiveness surveys. It provides subjective insights into participants' attention. Toolkit Highlights: 📊 Attention Measurement Explainer Series: Kickstart your journey with our first release, Attention Measurement and Data Signal Approaches. This resource offers an in-depth look at integrating various data signals to provide a richer understanding of ad engagement and effectiveness. 📊 Agency/Advertiser Checklist: Tailored checklists to streamline your measurement approach. 📊 Publisher Checklist: Ensure you're equipped with the right tools and strategies. 📊 RFI Questions Guide: Essential questions to help you find the ideal measurement partner. Download the toolkit now: https://okt.to/bLzMgA