Tapcart

We’re all aware of the conversion funnel–top, middle, lower. But what about 𝑨𝑩𝑶𝑽𝑬 the funnel? 👇 As Nihar Kulkarni defines it, an above-the-funnel omnichannel strategy leverages all the additional marketplaces your customers are shopping, like Amazon and Etsy. For a cosmetics brand, think Sephora. For a workout supplements brand, think GNC. ROSWELL has been working with clients to implement an above-the-funnel strategy to get free advertising. Dropshipping to these places allows brands to get more exposure to a wider variety of customers who haven’t yet experienced your brand. It’s an additional channel buyers can discover you on but it also legitimizes your brand because you're now in marketplaces that they consider credible and valuable. Setting up these touchpoints BEFORE the holiday season is a way to expand your TAM and maximize BFCM revenue. Bonus points if you drive those customers into strong retention channels like a mobile app or loyalty program. 🔒

What's 1️⃣ pro tip for scaling a business in 2024? We asked Diana Ross, Co-Founder & Chief Revenue Officer at Retention.com. For her, it's imperative to stay bootstrapped and lean for as long as possible. That means wearing multiple hats and doing as much as you can with a small team to make sure you're not growing too fast too quickly. Here's more from our insightful chat with Diana at Retention.com's Retox Retreat event in Malibu! 🎤

Generally speaking, consumers are excited for BFCM. BUT there’s a fine line between engaging and overwhelming your audience. We asked holiday shoppers how BFCM makes them feel and here’s what we found: - 48% feel excitement - 41% feel satisfied and accomplished - 37% feel happiness All good feelings. HOWEVER, - 19% also feel stressed - 17% feel overwhelmed - 7% feel frustrated So how do brands stay on shoppers’ “good” side, keep them engaged, and promote their sales without stressing them out? What you should NOT do: Bombard them with excessive marketing messages. Here’s what you SHOULD do: - Create urgency and FOMO by running app-exclusive sales and granting limited time early access with a clear expiration date on your offers. - Personalize messaging: Use customer data to send targeted product recommendations and enhance their shopping experience. Leverage free push notifications to send less promotional messages. - Use your ads to tap into customers' emotions. Remember, positive emotions are what trigger people to make purchasing decisions. Dive deeper into the strategies that'll capture shoppers' attention and drive action, without stressing them out. (link in the comments)

DTC operators: What comes to mind when you hear "resilient revenue"? For Hans P. Harris, Director of Growth at BrüMate, it means unlocking new levels of growth. 🔓 Driving 20%+ of sales through a channel that generates reliable revenue at a low cost enables him to be more aggressive on customer acquisition. Hans: "It's pretty incredible as a growth marketer to see what power that retention and the quality of that revenue can actually do in unlocking additional scale on the growth side."

Amazon Prime Day just ended and U.S. shoppers spent a record $14.2 billion online during the two-day Prime event, up 11% YOY. (CNBC) Spoiler alert: Consumers aren’t waiting until BFCM to do their holiday shopping. Here’s what we know: - Shoppers are more budget-conscious than ever. According to our survey, 67% of consumers will bargain hunt throughout the year to find better prices and save money. 58% will shop early just to avoid the holiday rush. - Key shopping events like Amazon Prime Day have become established sales dates in the minds of consumers. Our survey reports the same percentage (37%) of people shop Prime Day and Cyber Monday every year. - The consideration period for these thrifty consumers is becoming longer. KnoCommerce revealed 61.3% of shoppers reported to take more than a week to make their first purchase from a brand. So, what does that mean for your BFCM strategy? And how can you capture some of that wallet share before holiday shopping budgets run dry? We've got you. 🤝 Swipe to see our recommendations. ⬇️

🎉✨ LSKD is excited to announce that we've snagged the Tapcart Tappy Award for Push Marketer Of The Year! 🏆🚀 Congratulations to our marketing team who crushed it with their fun and inspiring pushes over the last 12 months! 🙌 Let's keep pushing boundaries and inspiring each other to be 1% Better Every Day! #lskd #tappyaward2024 #tapcart #award

We just dropped THE most comprehensive BFCM report packed with consumer insights and actionable strategies sourced from: • Proprietary data from 1100+ surveyed holiday shoppers • 7 industry-leading partners  • Top DTC brands like Gorjana, Culture Kings, and BÉIS. Be the first to get the data. (link in the comments)

Two major trends that will change your holiday approach were just confirmed in Tapcart’s 2024 BFCM report: 1) Shoppers are taking longer than you think to buy your product. This is aligned with our database of 4.6 million holiday shoppers. At Kno, we saw that 61.3% of consumers in 2023 reported taking longer than a week to make their first purchase. What this means: Waiting until Q4 to launch your campaigns is too late. How to address this: Start educating customers now, especially for high AOV brands with longer consideration periods. With your ads, you don’t necessarily need to optimize for conversion at this point in the year. You’re optimizing for brand awareness. Since you've spent time building up these relationships, focusing on brand building and awareness will increase conversions for the BFCM period. Tl;dr: if you’re on time, you’re late. 2) People spend more on others than themselves. From November 24th to December 20th, the average revenue for purchases for significant others nearly doubled. In fact, their AOV is substantially higher — around $127 compared to $99 for self-purchases. These buyers also procrastinate, often making purchases close to the holiday. What this means: Each type of buyer must be treated differently during the holiday season. How to address this: Post-purchase surveys help you understand which buyers purchased gifts for others rather than themselves. Use tags to segment these shoppers in your email and customer data platforms and customize messaging to their shopping intent. For example, you know gifters will spend a lot more, so create content on giftable products, such as bundles like “gifts for her” and “gifts for him.” These are just two of many takeaways. The Tapcart team surveyed 1,161 consumers and compiled 7 chapters of data that will inform your strategies this holiday season. Thanks, Tapcart, for including me on this With 12K+ words, I recommend downloading the PDF version at the top so you can access it from your inbox and read it when you have time.

“It’s not pick the player, it’s pick the best players that are incremental to one another.” Brendan Roeschel, VP Retention + CX at Fresh Clean Threads, is focused on building a suite of tools to help maximize his golden metric of lifetime contribution margin (LTCM). According to Brendan, there’s two key ways to do that: - Increase repeat purchase rate - Grow average order value That's where Retention.com comes in. Their software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x. The higher the LTCM, the quicker Brendan can pay back acquisition costs. Brendan runs tests with various tools like Retention.com to identify where there’s redundancy and where there’s incrementality. What he found? For tools that might seem like head-to-head competitors, Fresh Clean Threads uses both because the ROI and business case are there. More from this interview with Brendan and Kyle Standaert, VP of Marketing & Partnerships at Retention, coming soon.

We’re thrilled to be featured in the 2024 BFCM Consumer Trends Report by Tapcart! This free report is filled with actionable tips for creating sales, boosting customer engagement, and increasing LTV for new and returning customers this peak season. Make this your most profitable BFCM yet by grabbing your copy right here: https://lnkd.in/gjZp3AfD