🚨 We’re excited to announce the launch of our brand-new Marketing Assessment—designed to help arts and cultural marketers optimize their campaigns and boost single ticket revenue! With this FREE, quick assessment (it takes less than 5 minutes), you'll: 🔍 Uncover hidden opportunities in your marketing 💡 Get tailored strategies to leverage demand and pricing 💸 Maximize your ROI and stop wasting marketing spend Ready to elevate your sales? Take the free assessment now!👇 https://hubs.li/Q02PPPkV0 Let’s unlock your organization’s full revenue potential!
TRG Arts
Business Consulting and Services
TRG Arts is an international change agency committed to building thriving arts and cultural organizations
About us
TRG Arts is an international change agency committed to building thriving arts and cultural organizations. Experts in the arts sector for over 25 years, TRG Arts has earned a reputation by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams. TRG Arts believes that a thriving organization leads to artistic innovation that helps create a vibrant community.
- Website
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http://www.trgarts.com
External link for TRG Arts
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- National
- Type
- Privately Held
- Founded
- 1995
- Specialties
- pricing, patron loyalty, demand management, dynamic pricing, loyalty, arts and culture, membership, subscription, management consulting, arts fundraising, arts marketing, entertainment, arts leadership, arts administration, data-driven consulting, and arts analytics
Locations
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Primary
National, US
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National, GB
Employees at TRG Arts
Updates
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Did you know that loyal patrons not only generate significantly more revenue but also cost less to retain? Our Arts & Culture Benchmark data reveals that your most loyal supporters—those who engage deeply with your organization—contribute thirteen times more revenue than single-ticket buyers each year. This is crucial because retaining these advocates is far more efficient than constantly chasing new audiences. Investing in these relationships requires less effort and consistently delivers higher returns. 💡 Want to dive deeper into this data and learn how to nurture these valuable relationships? Watch back our recent Deeper Dive where we explored these insights and more. Learn how to sustain the advocates that sustain you: 🔗 https://hubs.li/Q02P5tqQ0 #ArtsAndCulture #PatronLoyalty #AudienceDevelopment #DeeperDiveWebinar #TRGArts
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🎥 Building Loyal Audiences Across Generations 🎥 There's a common misconception that only older audiences can truly be loyal supporters of the arts. But our data, spanning 30+ years, tells a more nuanced story. 📊 While advocates and buyers tend to peak between ages 50-70, millennials are showing up in unexpected ways – participating in memberships and subscriptions earlier than previous generations. 📈💡 With thoughtful stewardship and long-term commitment, we can cultivate loyal advocates across ALL age groups, setting up our organizations for a bright future. 🌱✨ This is a clip from yesterday's Sustaining The Advocates That Sustain You webinar; if you missed it you can watch back now 🔗https://hubs.li/Q02N-cRY0 #ArtsAdvocacy #AudienceDevelopment #Millennials #FutureAdvocates #DataDrivenInsights #Loyalty
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💡 Did you know that your most loyal patrons invest 13 times more revenue than single ticket buyers each year? At TRG Arts, we call them ‘Advocates.’ Do you know who your Advocates are? Join us TOMORROW for our next free Deeper Dive webinar, where we'll explore how to identify and nurture these crucial relationships. From understanding the journey from tryers to buyers to advocates, to sustaining and growing your top supporters, this session is packed with actionable insights. Don’t miss out—register now and secure your spot to learn how to maximize the potential of your Advocates! 🔗 https://hubs.li/Q02NCLNR0
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TRG Arts reposted this
Great story today in The New York Times about recurring revenue programs like membership and the way they’re expanding renewable revenue streams for #artsandculture. The Cleveland Orchestra and the Arkansas Symphony Orchestra, along with friends at the The Saint Paul Chamber Orchestra are innovating in the classical music industry, as are leaders at The Phoenix Theatre Company and many other theaters across the the US and UK. Worried about the revenue model? These cited leaders have it right: monthly recurring revenue, year over year without annual campaign “renewal” expenses, plus increased participation and philanthropy, create count-on-able income. Is it all good news? Not one specific marketing tactic meets ALL needs! The subscription isn’t dead—many, many folks still prefer having the arts they love booked into their calendar in advance. Just ask them! (And I’m one of them). But today we must adapt and listen, adapt and listen, adapt and listen. #recurringrevenue TRG Arts
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📉 Seeing new buyers drop off after just one visit? It’s a frustrating challenge – but there’s a solution. On August 29th, join our Deeper Dive webinar: Second Date Strategies: Engaging Your First-Time Ticket Buyers. 👥 In this session, TRG’s Andrew Cotlar and Grace Kelmer will guide you through: 💡 Proven tactics to keep those first-time ticket buyers coming back 🎯 Using audience segmentation to create targeted, effective campaigns 🔑 Simple steps to improve retention and build long-term loyalty Don’t miss out – this could be the key to transforming your single-ticket buyers into loyal patrons. Register now! https://hubs.li/Q02M5zSM0
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Who are your most loyal patrons, and are you doing enough to keep them engaged? These loyal patrons are your advocates and TRG data shows they can generate up to thirteen times more revenue than single-ticket buyers each year, yet many organizations don’t have a plan to steward these crucial relationships. Join us for our upcoming webinar, Deeper Dive: Sustaining the Advocates that Sustain You, where we’ll explore how to identify, sustain, and grow these valuable connections. Let’s dive into the strategies that can help turn your patrons into lifelong supporters. Register now and start building resilient loyalty within your community! 🔗 https://lnkd.in/eShpCmv5
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🚨 Struggling to get your first-time ticket buyers to come back? You’re not alone. Turning one-time buyers into loyal patrons is tough for every arts organization – but we’ve got you covered. Join us on August 29th for our next Deeper Dive webinar: Second Date Strategies: Engaging Your First-Time Ticket Buyers. Our Consulting Analysts, Andrew Cotlar and Grace Kelmer, will share practical strategies to: - Segment and engage multi-ticket buyers to build loyalty - Use data and targeted messaging to boost retention - Optimize your marketing for different audience segments Ready to make every patron interaction count? Don’t miss out – register now! 🔗 https://lnkd.in/etGbWWEg
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Access this content and more in the LinkedIn app
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🚨 Churn Alert! 🚨 Keeping audiences coming back is the real challenge in the arts sector. Did you know many organizations label patrons as "lapsed" after just 12 months? We think it’s time to rethink that. TRG data suggests extending your definition of "lapsed" to 18-24 months could help you better understand and retain your audience. After all, many patrons still see your venue as "theirs" even if they haven’t visited in a year. TRG’s own Eric Nelson and Kate Hagen teamed up to speak about this multi-year, multi-season view of relationships in our latest Deeper Dive webinar. Watch Eric talk about just this in the clip below. Let’s shift the perspective and build lasting relationships. Want to learn more? Watch back the full Deeper Dive webinar: https://hubs.li/Q02KXZBh0