Who can use this feature?
It's currently available for Premium Business subscribers. This feature is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
Important to know
Boosting a post will turn the post into an ad. See the LinkedIn Ads Agreement for more information.
As a Premium Business subscriber, you can boost your posts on the LinkedIn feed to increase your visibility, grow your followers, and get more website clicks. You get a $50 LinkedIn credit for seven days to boost your post. Here are some frequently asked questions about the feature.
As a Premium Business subscriber, you'll get access to one boost credit worth $50 per month that will renew each billing cycle, once this feature is available to all members.
Currently, only Premium Business subscribers can boost their posts, with or without a credit. The feature will eventually be accessible to all members to boost their posts to feed. Only Premium Business subscribers will get a monthly $50 credit to boost their posts to feed.
Every boosted post will have its own analytics view where members can see both the organic performance and the paid boosted performance of their posts throughout the seven day boost period.
Your content can be boosted after it's been posted to the feed. You can find options to boost on the post itself, from both the Feed and your Activity Tab. All boosted posts are subject to a 24-48 hour review process.
Both old and new posts can be boosted.
You can boost a post for seven days. You can navigate to your post analytics directly from the post itself, both during your boost period and after.
No. If you would like to stop your boost before the seven day period is over, you will need to delete the post completely.
At this time, targeting specification is not available for Premium boosting. LinkedIn will amplify your post to people outside your network with similar behavior and engagement as your existing followers.
Thought Leadership Ads allow for a Company to boost the content of a given employee to a broader audience, while Premium Boosting allows members to boost their own content.