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Articles by Mike
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THREE VALUABLE ENTREPRENEURSHIP LESSONS I LEARNED
THREE VALUABLE ENTREPRENEURSHIP LESSONS I LEARNED
By Mike Mayer
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Search Engine Optimization (SEO) for Distributors
Search Engine Optimization (SEO) for Distributors
By Mike Mayer
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Google’s Algorithm Update (June 2021) Will Favor User-Friendly Websites
Google’s Algorithm Update (June 2021) Will Favor User-Friendly Websites
By Mike Mayer
Activity
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Had a fantastic time in Miami connecting with my HWA clients and #HCLSoftware colleagues. Engaging conversations, laughs, and delicious Cuban cuisine…
Had a fantastic time in Miami connecting with my HWA clients and #HCLSoftware colleagues. Engaging conversations, laughs, and delicious Cuban cuisine…
Liked by Mike Mayer
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Back to school already? Great tips for educators from Rachel Arbor and Dr. Anne Farley Schoeffler. #organizedthinking #worklifebalance
Back to school already? Great tips for educators from Rachel Arbor and Dr. Anne Farley Schoeffler. #organizedthinking #worklifebalance
Liked by Mike Mayer
Experience
Education
Licenses & Certifications
Publications
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How to get your customers (and staff) to use your e-commerce website
IMARK Electrical
Building an e-commerce site is just the first step—getting customers and staff to use it is the real challenge!
In this article I wrote for IMARK Electrical, I outlined strategies to enhance engagement and drive usage.
Learn how to implement effective training, rewards systems, and customer incentives that make your e-commerce platform indispensable. -
LinkedIn lead generation: How to build your sales network and pipeline
Digital Commerce 360
🚀 Unlock the potential of LinkedIn for your business!
Check out this article I wrote for Digital Commerce 360, where I discuss innovative LinkedIn strategies for building your sales network and pipeline.
From optimizing profiles to automating personalized drip campaigns, learn how to engage with prospects effectively.
If you're looking to transform your LinkedIn approach, this is a must-read. -
What do structural engineers do? Their online strategy must tell their story.
Digital Commerce 360
Is your digital presence working for you? In this article I wrote for Digital Commerce 360, I discuss how a strong digital marketing strategy can help structural engineers communicate their value and differentiate themselves in a competitive market.
Learn how to optimize your online presence, engage with clients, and showcase your unique offerings. Don't miss out on these insights! -
Crescent Electric looks internally for B2B e-commerce success
B2B E-Commerce World
When employees at Crescent Electric Supply Co. started figuring out how to help customers, the electrical products distributor started to find its footing in business-to-business e-commerce.
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How a 100-Year-Old Electrical Supply Company Became an E-Commerce Powerhouse
Internet Retailer
Audio recording of B2B Workshop Keynote from IRCE.
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5 Must Do’s at IRCE 2016
Huffington Post
It is great to see so many B2B focused tracks this year. Mayer will discuss how Crescent Electric, a company with $1.2 billion in sales, is going through a major shift in how it goes to market...
Other authorsSee publication -
Getting your customers excited about your B2B e-commerce site
B2B E-Commerce World
You can sing the praises of your e-commerce channel, but it’s all for naught if your customers ignore it.
You're not getting your message across. They're deleting your emails, hiding your social media posts and trashing your junk mail... -
Crescent Electric’s Digital Transformation
2016 B2B Online Conference Presenter
After nearly 100 years in business, Crescent Electric ($1.2B) is going through a major shift in how they go to market. From a traditional inside/outside sales staff model to a new modern omnichannel presence, Crescent quickly built out their e-commerce channel pushing them ahead of their competition...
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To boost your organic Google ranking, buy a company for $13
B2B E-Commerce World
Figuring how to improve Google search rankings can be tough, but no matter what you sell online, B2B e-commerce veteran Michael Mayer offers a way to get Google on your side.
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How we struck Google gold through SEO
B2B E-Commerce World
Gaining customer traffic through search engine optimization is a marathon, not a sprint. B2B e-commerce expert Michael Mayer offers 10 important steps to take along the way.
After building a world-class e-commerce site, we sat back and waited for the masses to flock; and flock they did NOT. Why didn't they flock? The flock couldn't find us to flock... -
Building a B2B e-commerce site? Make sure your employees are on board
B2B E-Commerce World
To be successful, a B2B e-commerce site must do more than sell to customers. It must also get buy-in from the seller’s employees.
Building a successful B2B e-commerce channel involves more moving parts than most executives can imagine—and the most important part isn't of a digital nature.
I had to learn my lesson the hard way; that if you don't get nearly all of your employees supporting your e-commerce initiative, it's not going to have legs... -
Starting B2B e-commerce for your company is like your first week of college
B2B E-Commerce World
Being tasked with launching a B2B e-commerce operation can be a scary undertaking, but there are ways to prepare that make it less so.
The year is 1993. I'm 18 years old and I'm watching my parents drive away after dropping me off at Indiana University Bloomington. After I'm merely a speck in their rearview mirror, a mix of emotions begin to set in. The first is Fear. Fear of not choosing the right classes. Fear of starting a new social life. Fear of finding my way around campus. And…Being tasked with launching a B2B e-commerce operation can be a scary undertaking, but there are ways to prepare that make it less so.
The year is 1993. I'm 18 years old and I'm watching my parents drive away after dropping me off at Indiana University Bloomington. After I'm merely a speck in their rearview mirror, a mix of emotions begin to set in. The first is Fear. Fear of not choosing the right classes. Fear of starting a new social life. Fear of finding my way around campus. And fear of how I'm going to chart a course to better my life... -
How Crescent Electric Developed Their Ecommerce Solution
Industrial Distribution
Crescent Electric Supply Company recently launched a completely redesigned ecommerce site. Industrial Distribution had the chance to speak with Mike Mayer, the Director of E-Business Strategy and Commerce, about strategy and his experience in rolling out the platform.
-Written by Abbigail Kriebs, Associate EditorOther authors -
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Hundreds of millions of people live daily with the stigmas and challenges that accompany the chronic diseases Lipedema, Lymphedema, and venous…
Hundreds of millions of people live daily with the stigmas and challenges that accompany the chronic diseases Lipedema, Lymphedema, and venous…
Liked by Mike Mayer
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Derek Kelly provides a primer on tank venting basics & ways to protect against emissions & over- and under-pressure conditions…
Derek Kelly provides a primer on tank venting basics & ways to protect against emissions & over- and under-pressure conditions…
Liked by Mike Mayer
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A new batch of future HVAC service techs came by Johnstone Supply in Brownsville, Texas to learn about EC motors. We discussed the basics and I…
A new batch of future HVAC service techs came by Johnstone Supply in Brownsville, Texas to learn about EC motors. We discussed the basics and I…
Liked by Mike Mayer
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When There’s No Time for Downtime.™ CRC® Food Grade Machine Oil is the perfect solution to keep food processing equipment running smoothly. This…
When There’s No Time for Downtime.™ CRC® Food Grade Machine Oil is the perfect solution to keep food processing equipment running smoothly. This…
Liked by Mike Mayer
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Had a great time spending time with family and over 6000 friends / colleagues celebrating a successful completion of our strategic growth plan and…
Had a great time spending time with family and over 6000 friends / colleagues celebrating a successful completion of our strategic growth plan and…
Liked by Mike Mayer
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We are incredibly proud of our 150-year legacy. A century and a half is a remarkably long time. How long? Here's some perspective.
We are incredibly proud of our 150-year legacy. A century and a half is a remarkably long time. How long? Here's some perspective.
Liked by Mike Mayer
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Why does Microsoft call it Single Sign On when I have to do the Multifactor Authentication like 15 times a day? 🤦🏻
Why does Microsoft call it Single Sign On when I have to do the Multifactor Authentication like 15 times a day? 🤦🏻
Liked by Mike Mayer
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An ecobee powered by Bryant is a smart thermostat that does more than just control home comfort. With Alexa® built-in, ask it to play music, hear the…
An ecobee powered by Bryant is a smart thermostat that does more than just control home comfort. With Alexa® built-in, ask it to play music, hear the…
Liked by Mike Mayer
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We have an exciting opportunity for an experienced supply chain / purchasing executive to join our senior management team and help drive the success…
We have an exciting opportunity for an experienced supply chain / purchasing executive to join our senior management team and help drive the success…
Liked by Mike Mayer
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