About
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VC Include
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Publications
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The $1 Trillion Startup Opportunity
Back Office Newsletter
Naseem’s thesis is predicated on the idea that if founders can approach a business with a woman’s preference in mind, the economic upside is nearly unlimited. Yet, there lies a stigma around the industry of women’s health. Investors have called it “too niche.”
Her response, "women represent 50% of the population who are birthing 100% of the future - I don't understand how that becomes niche ...". -
Podcast: Breaking Barriers - Empowering Women in Startups w/ host Sydney Wong
Unlocking Venture Capital
In this episode, Sydney is joined by Naseem Sayani, one of the three GPs at Emmeline Ventures, alongside La Keisha Landrum Pierre and Azin Radsan van Alebeek. Naseem brings her extensive experience and insights into the forefront as we get to:
🌟Explore the unique challenges that women founders encounter in the startup ecosystem, including access to funding, network limitations, and biases.
🌟Discover the impactful work of Emmeline Ventures, focusing on empowering women…In this episode, Sydney is joined by Naseem Sayani, one of the three GPs at Emmeline Ventures, alongside La Keisha Landrum Pierre and Azin Radsan van Alebeek. Naseem brings her extensive experience and insights into the forefront as we get to:
🌟Explore the unique challenges that women founders encounter in the startup ecosystem, including access to funding, network limitations, and biases.
🌟Discover the impactful work of Emmeline Ventures, focusing on empowering women entrepreneurs and fostering diversity within the startup and VC landscape.
🌟Examine the significant issue of underfunding in women's health sectors, highlighting the disparities and opportunities for innovation in this crucial area.
🌟Investigate the broader lack of representation for women and people of color in venture capital and entrepreneurship, emphasizing the importance of diversity for innovation and success.
This episode promises to offer valuable insights and perspectives from Naseem Sayani, making it essential listening for founders, investors, and anyone passionate about fostering inclusivity and equity in the startup ecosystem. -
Blog: Activating Your Capital as a Female Investor
Athena Alliance
The landscape of venture capital (VC) is evolving, albeit slowly. Historically dominated by a homogenous group—predominantly white, male, and Harvard or Stanford-educated—the industry is increasingly in need of greater diversity. This isn’t merely a matter of social justice; it’s a strategic and financial advantage that can drive higher innovation and economic growth. Read on for…
The landscape of venture capital (VC) is evolving, albeit slowly. Historically dominated by a homogenous group—predominantly white, male, and Harvard or Stanford-educated—the industry is increasingly in need of greater diversity. This isn’t merely a matter of social justice; it’s a strategic and financial advantage that can drive higher innovation and economic growth. Read on for more.
https://www.linkedin.com/posts/athena-alliance_athenaalliance-womenleaders-invest-activity-7219030528514027520-Veci -
Podcast: Women’s Health Watch: Trends in Innovation and Investment
American Health Law Association
Delphine O’Rourke, CEO, 8Fold Inc., speaks with Naseem Sayani, General Partner, Emmeline Ventures, about how the current legal and regulatory landscape is impacting innovation and investment in women’s health. They discuss the connection between investment and innovation and access to health care, where investment and innovation are taking place, how employers are driving the fertility market, and investment predictions.
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Podcast: A Force for Good with Naseem Sayani
A Force for Good
Coco Sellman, host of A Force for Good, brings together some of the brightest minds to discuss how we can create successful, scalable businesses that lead in both impact and profits. Listen in to hear about:
▶ Diversity challenges in the VC industry and how Emmeline Ventures is tackling this by way of our focus on expanding capital access for female founders.
▶ Investment strategies that helped our team elevate the sectors and arbitrage opportunities that will drive financial returns…Coco Sellman, host of A Force for Good, brings together some of the brightest minds to discuss how we can create successful, scalable businesses that lead in both impact and profits. Listen in to hear about:
▶ Diversity challenges in the VC industry and how Emmeline Ventures is tackling this by way of our focus on expanding capital access for female founders.
▶ Investment strategies that helped our team elevate the sectors and arbitrage opportunities that will drive financial returns and significantly impact women’s lives.
▶ Tech inclusiveness and why a foundation in inclusivity is crucial for women’s health and overall wellness.
▶ Vital lessons on leadership, budgeting, and strategic hiring for sustainable growth in startups. -
Dear VCs, Female Founders Don’t Want Bagels — We Want Honest Meetings (contributor)
Forbes
Women’s History Month just ended. There was a lot of kumbaya and bagels for female founders — but not much else at most events hosted by funds and diversity groups. (A few champions of female founders who are doing it right are highlighted below so keep reading.)
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FT: Lack of female-led ‘unicorns’ shows the need for change in the VC world (contributor)
Financial Times
Women continue to receive only a small fraction of the funding from firms. Read more at FT.com.
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Podcast: Investing in a Venture Fund with Emmeline Ventures
VentureF
"Every week I have the privilege of chatting with remarkable women who are breaking down barriers, overcoming their own obstacles, and putting it all on the line to lift up other women and build financial opportunities. Three of these women are the co-founders and general partners of Emmeline Ventures, Azin Radsan van Alebeek, Naseem Sayani (she/her), and La Keisha Landrum Pierre. This week we hear their fund journey, how they came together, why they do what they do, and how they are helping…
"Every week I have the privilege of chatting with remarkable women who are breaking down barriers, overcoming their own obstacles, and putting it all on the line to lift up other women and build financial opportunities. Three of these women are the co-founders and general partners of Emmeline Ventures, Azin Radsan van Alebeek, Naseem Sayani (she/her), and La Keisha Landrum Pierre. This week we hear their fund journey, how they came together, why they do what they do, and how they are helping the founders they invest in.", Host, Laura Nix Gerson
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Podcast: Championing Diversity in VC Funding through Emmeline Ventures' Innovative Approach
The Angel Next Door
Naseem Sayani, co-founder of Emmeline Ventures, to discuss her journey as an angel investor and her dedication to supporting diverse founders. Naseem shares how her background in management consulting and her passion for women's health, financial inclusion, and sustainability led her to become an angel investor and co-found Emmeline Ventures with her partners La Keisha Landrum Pierre and Azin Radsan Van Alebeek. They dive into the challenges faced by female founders in securing venture capital…
Naseem Sayani, co-founder of Emmeline Ventures, to discuss her journey as an angel investor and her dedication to supporting diverse founders. Naseem shares how her background in management consulting and her passion for women's health, financial inclusion, and sustainability led her to become an angel investor and co-found Emmeline Ventures with her partners La Keisha Landrum Pierre and Azin Radsan Van Alebeek. They dive into the challenges faced by female founders in securing venture capital funding, the importance of diverse representation in investment, and the need to reshape the conditioning around risk and failure for women in the entrepreneurship space.
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Podcast: HITea with Grace, "The time is now for women's health research, data, and innovation"
HiTea with Grace
Flipping the script. Undoing years of conditioning. Trusting your gut. Getting after the big opportunities. Leaning into relationship building. Changing the world. Just the start of what La Keisha Landrum Pierre and I dug into with Grace Vinton on her HiTea Tuesday podcast.
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Spotlight Guest, Investing with Purpose
How Women Inspire
Fantastic conversation on the importance of women in venture capital and the influence we have as check writers.
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Podcast: Why it’s critical to start investing in women founded companies, with Naseem Sayani the Co-Founder and Managing Director at Emmeline Ventures
The Working Mom's Guide to Sanity
This episode discusses the importance of women getting financially literate and investing, especially in women-led ventures. We dive into why only a small fraction of venture capital goes to women-founded companies and why getting more women involved as check writers helps bridge this gap. We also emphasizes the importance of investing in women's health and how building data-driven startups could significantly impact women's health outcomes. We wrap up with strategies women can use to start…
This episode discusses the importance of women getting financially literate and investing, especially in women-led ventures. We dive into why only a small fraction of venture capital goes to women-founded companies and why getting more women involved as check writers helps bridge this gap. We also emphasizes the importance of investing in women's health and how building data-driven startups could significantly impact women's health outcomes. We wrap up with strategies women can use to start investing, even in relatively small amounts.
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Innovation in Women's Health Report 2023 by Silicon Valley Bank (contributor)
Silicon Valley Bank
Women have long faced challenges when it comes to their access and quality of healthcare, due in large part to sex and gender biases and a lack of representation in medical research. This disparity often leads to delayed diagnosis, misdiagnosis or undertreatment. Fortunately, momentum is building to resolve these systemic issues and improve outcomes for women.
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Podcast: Fertility, career, entrepreneurship and impact with Naseem Sayani
Adventureous Podcast with Genevieve LeMarchal of Suncoast Ventures
Motherhood, family, fertility and entrepreneurship…oh my! These are words and topics that don’t often go together. In fact…many would argue that these do not blend in this industry.
Naseem Sayani is a trailblazing consultant turned entrepreneur turned Venture Capitlist and General Partner at Emmeline Ventures. Naseem shares her health and fertility journey and struggles openly and transparently and in ways that many won’t. Starting with fertility challenges, through to IVF, and…Motherhood, family, fertility and entrepreneurship…oh my! These are words and topics that don’t often go together. In fact…many would argue that these do not blend in this industry.
Naseem Sayani is a trailblazing consultant turned entrepreneur turned Venture Capitlist and General Partner at Emmeline Ventures. Naseem shares her health and fertility journey and struggles openly and transparently and in ways that many won’t. Starting with fertility challenges, through to IVF, and ultimately her adoption journey and how these experiences taught her about the environment that women live and navigate today when it comes to fertility and how this drove and inspired her to create Emmaline Ventures to fund companies that are solving these types of problems that millions of women experience. -
Experts in conversation: Naseem Sayani, Managing Partner, Emmeline Ventures
HLWF ™ Alliance
In a world designed by men, for men, Naseem Sayani and her co-founders and Managing Partners, La Keisha Landrum Pierre and Azin Radsan Van Alebeek are the flag-bearers for women in venture. After becoming exhausted of being the only voices in the room, their venture fund Emmeline Ventures, invests in founders that are doing the work and redirecting access and opportunity towards women. Emmeline Ventures is a group of investors designing a future where women are empowered to manage their health,…
In a world designed by men, for men, Naseem Sayani and her co-founders and Managing Partners, La Keisha Landrum Pierre and Azin Radsan Van Alebeek are the flag-bearers for women in venture. After becoming exhausted of being the only voices in the room, their venture fund Emmeline Ventures, invests in founders that are doing the work and redirecting access and opportunity towards women. Emmeline Ventures is a group of investors designing a future where women are empowered to manage their health, build their wealth, and live in a cleaner, safer world.
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Investors suggest funds prepare for the fallout of the Fearless Fund lawsuit, not worry about it
Techcrunch
TechCrunch+ spoke four fund managers at venture firms that back women or founders of color to capture their take on the potential fallout from Fearless Fund. We included funds that back only women because women, specifically white women, were the main benefactors of affirmative action, and as the fallout from that overturn continues, any further efforts by Blum and others to impede similar schemes will probably negatively impact them and all women, too, regardless of race.
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Podcast: How Women Inspire: Changing the Demographics of Venture Capital with Naseem Sayani
How Women Inspire
Venture capital has been dominated by cis white men since the practice first began. While the founders and innovators seeking funding are starting to vary from that profile, many of those still writing the checks and offering funding fall into that dominant profile. Naseem Sayani is one woman who is trying to change that.
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VC Office Hours: How this venture thesis aims to improve tech for women
TechCrunch
Naseem Sayani co-founded Emmeline Ventures in January 2022 with two missions: to help back more women founders and to hire more women and people of color as VC checkwriters. She is part of an increasing number of women and people of color whose mission is to change the dire state of funding for marginalized groups.
Emmeline’s investment thesis comes at a pivotal time for women’s innovation: Funding for companies focused on women’s health has remained strong, especially following the…Naseem Sayani co-founded Emmeline Ventures in January 2022 with two missions: to help back more women founders and to hire more women and people of color as VC checkwriters. She is part of an increasing number of women and people of color whose mission is to change the dire state of funding for marginalized groups.
Emmeline’s investment thesis comes at a pivotal time for women’s innovation: Funding for companies focused on women’s health has remained strong, especially following the overturn of Roe v. Wade — women’s health companies raised $1.15 billion in 2022, a slight dip from the $1.26 billion they raised in 2021 but much higher than the $466 million picked up in 2020. -
Associate Producer
SHOW HER THE MONEY (documentary)
SHOW HER THE MONEY pulls back the curtain on the extreme underfunding of women in the Venture Capital world, with less than 2% of venture capital going to women. Featuring female entrepreneurs who have boot-strapped their companies and those who helped them scale into success stories. SHOW HER THE MONEY is a compelling and crucial reminder that money is power and women need it to achieve true equality.
The film follows four visionary entrepreneurs as they endure uphill battles to turn…SHOW HER THE MONEY pulls back the curtain on the extreme underfunding of women in the Venture Capital world, with less than 2% of venture capital going to women. Featuring female entrepreneurs who have boot-strapped their companies and those who helped them scale into success stories. SHOW HER THE MONEY is a compelling and crucial reminder that money is power and women need it to achieve true equality.
The film follows four visionary entrepreneurs as they endure uphill battles to turn their ideas into reality. In spite of their dedication and passion constantly being challenged, these women, with the financial support and mentorship of their angel & VC investors, become even more determined, resourceful and resilient, and the growth of their businesses is mind-blowing. Each business has the potential to become a “unicorn” … a billion dollar business.
Watch the trailer here >> https://youtu.be/prkRc-Yoeyo
Find out more about the film here >> https://showherthemoneymovie.com/
Recent news >> https://beverlypress.com/2023/07/documentary-highlighting-women-entrepreneurs-screens-in-weho/ -
Podcast: Girls Who VC, Conversation with Naseem Sayani
Girls who VC
On this podcast Girls Who VC welcomes Naseem Sayani to talk about her experiences from consulting, to angel investing, to building a fund investing in female founders.
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Podcast: Ep. 334 Funding Female Founders with the Co-Founders of Emmeline Ventures
Invest in Her with Catherine Gray
We joined Catherine Gray to chat about the opportunity we're after at Emmeline Ventures and the incredible documentary we're all a part of, SHOW HER THE MONEY, releasing this fall. Listen in!
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Celebrating Women's History Month (contributor)
Wiithum
In celebration of Women’s History Month, Withum’s Women in Financial Services Team is spotlighting some dynamic female leaders in the industry. With dedication, hard work, and collaboration, these women continue to break barriers, ensuring that they and those who come after them have a rightful seat at the table.
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Fellowship Spotlight - Emmeline Ventures
VC Include
Inspired by the many history-making women named Emmeline, Emmeline Ventures invests in female founders building game-changing businesses that empower women in particular to manage their health, build their wealth, and live in a cleaner, safer world.
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Can Silicon Valley Save Abortion? (quoted)
Institutional Investor
New femtech startups are pushing boundaries as investors weigh the risks — and the potential rewards.
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Podcast: "Paving the Path" - Naseem Sayani's Path to Investing in Female Founders
Paving the Path Podcast
Naseem Sayani is Co-founder and Managing Director of Emmeline Ventures, a female-founded early stage fund investing in ambitious female founders who are building businesses that are helping women to manage their health, build their wealth, and live in a cleaner, safer world. Join host Shiva Mirhosseini as she chats with Naseem about making strategic investments to change the game and create an ecosystem around female founders.
This show is produced by Shift Forward Health, the…Naseem Sayani is Co-founder and Managing Director of Emmeline Ventures, a female-founded early stage fund investing in ambitious female founders who are building businesses that are helping women to manage their health, build their wealth, and live in a cleaner, safer world. Join host Shiva Mirhosseini as she chats with Naseem about making strategic investments to change the game and create an ecosystem around female founders.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
See omnystudio.com/listener for privacy information. -
What Happens When Your Femtech Startup Can’t Use Social Media For Marketing?
Crunchbase
Female founders need the same #marketing #access as their peers when building businesses in #womenshealth. Let's get the language into our #everyday lexicon, remove the #censorship, and break the #stigma.
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The Ripple Effects of Roe
Linked In Feature
The aftermath of Roe is clarifying more and more the inequities across a woman’s lived experience in the United States, and we’re quickly seeing the decision’s impact on women broadly, and most concerning, the most marginalized women amongst us.
Here’s what we’re keeping an eye on at Emmeline Ventures. -
Post Covid-19: Shake-out of the Entrepreneurial Ecosystem
Thrive Global
For entrepreneurs, coming out of COVID-19 isn’t the end of a crisis. It’s the beginning of a new way of thinking about their approach to product-market fit, financing, marketing and go-to-market strategies. And for some, will be a time to reflect on their personal approach to risk. The exponential pace of change to society will mean that only those entrepreneurs who have the greatest ability to adapt will survive.
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BCGDV LiveStream: Engagement Reimagined
BCG Digital Ventures
BCGDV's first ever live stream on LinkedIn! Join me as I share perspective on the big data & marketng innovations influencing growth and consumer engagement -- and the companies making it real.
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Impact A/S: Omnichannel 2019 Conference, Interview Recap
Impact A/S -- Copenhagen, Denmark
Perspective on how brands & retailers should think about digital, innovation, retail experiences, loyalty and all the rest -- Snapshot summary from the full keynote talk at Omnichannel 2019 in Copenhagen, Denmark earlier this year.
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FACES: Naseem Sayani, Partner & Venture Architect Director at BCG Digital Ventures Manhattan Beach
BCG Digital Ventures
FACES: Naseem Sayani, Partner & Venture Architect Director at BCG Digital Ventures Manhattan Beach; Profile & Caeer snapshot
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Q&A Part 2 PIMpoint Americas Keynote Speaker Naseem Sayani
InRiver PIMpoint Americas 2019
e-Commerce guru and PIMpoint Americas’ keynote speaker, Naseem Sayani, is back to share more insights and give an inside look at her journey into the digital world.
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Q&A Part 1: e-Commerce Insights from PIMpoint Americas’ Keynote, Naseem Sayani
InRiver PIMpoint Americas 2019
PIMpoint America’s Keynote speaker Naseem Sayani offers some of her vast knowledge and insight on the topic of e-commerce.
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Impact A/S: Five Trends Retailers Should Know (Impact Keynote Recap)
Impact A/S -- Copenhagen, Denmark
It has to be easy for customers to shop. So easy that they don’t have to speak with the shop assistants. Data is becoming even more important for tailoring buying experiences to the individual customer – it has to be personal to a completely different extent than we are used to today.
This is what the American retail expert, Naseem Sayani, principal at BCG Digital Ventures, says of the biggest trends in retail in the US. For more than 20 years, she has helped companies transform their…It has to be easy for customers to shop. So easy that they don’t have to speak with the shop assistants. Data is becoming even more important for tailoring buying experiences to the individual customer – it has to be personal to a completely different extent than we are used to today.
This is what the American retail expert, Naseem Sayani, principal at BCG Digital Ventures, says of the biggest trends in retail in the US. For more than 20 years, she has helped companies transform their business, among which include customers such as Nike, Sephora, and Coca-Cola.
We have asked her to point out five trends that Danish retailers must keep an eye on, given that the US market is far ahead of the Danish market where Amazon is 50% of the market. -
Want to Sponsor the NFL Season on Snapchat? You'll Need $7 Million (contributor)
AdAge
Digital platforms are growing in prominence as younger generations of fans and brand advocates spend more time on these channels versus watching traditional TV. And pricing is following the same trend.
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Why Business Strategy and Design Need to Work in Tandem
Huge Ideas
Many companies treat business strategy and design like the baton handoff in a relay. Instead, it should be a sustained collaboration.
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How Kit and Ace brought its e-commerce up to speed (contributor)
Digiday
Kit and Ace, the apparel brand launched in 2014 by Shannon and J.J. Wilson, wife and son of Lululemon founder Chip Wilson, grew quickly as an in-store retailer, adding 63 physical locations in two years. At the same time, the company’s digital growth stalled. Its e-commerce site did the bare minimum.... But the company recognized its e-commerce site was at odds with the brand’s physical push. At the end of 2015, the company began working with the digital agency Engine Digital to overhaul its…
Kit and Ace, the apparel brand launched in 2014 by Shannon and J.J. Wilson, wife and son of Lululemon founder Chip Wilson, grew quickly as an in-store retailer, adding 63 physical locations in two years. At the same time, the company’s digital growth stalled. Its e-commerce site did the bare minimum.... But the company recognized its e-commerce site was at odds with the brand’s physical push. At the end of 2015, the company began working with the digital agency Engine Digital to overhaul its online experience.
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Digital in 2016: Get Yourselves Ready for a Remarkable Year
LBB Online
In 2015, brands experimented with new platforms like Periscope to reach consumers; global politics became a central thread of online and offline conversations ahead of an election year; Black Friday was outpaced by mobile commerce as the bellwether for holiday shopping; and the return of Star Wars showed us how to best launch a multinational media product. If the shifts we’re currently seeing in behaviours, investments, and industry dynamics continue to advance as we expect them to, 2016 should…
In 2015, brands experimented with new platforms like Periscope to reach consumers; global politics became a central thread of online and offline conversations ahead of an election year; Black Friday was outpaced by mobile commerce as the bellwether for holiday shopping; and the return of Star Wars showed us how to best launch a multinational media product. If the shifts we’re currently seeing in behaviours, investments, and industry dynamics continue to advance as we expect them to, 2016 should be a remarkable year for digital. What was once on the outer tier of ‘what’s possible’ will be closer to reality, and the expectations of users will be more acutely understood. So, what’s ahead for 2016? Here are a few things to watch for.
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How late night is becoming prime-time online (contributor)
CNBC
Late night is having a comeback, but it's not leading to increased TV numbers. Instead, it's being led by young adults who are devouring clips of the shows online.
What it is telling networks is that the young adult audience that advertisers crave is there — but they're not interested in the traditional show format. Instead, late night is going through an evolution to appeal to today's digitally native consumer, which means less face-to-face interviews and more memeable moments. -
Faalta Founder Profile: Go Someplace New and Conquer it for a Year
Faalta
Faalta (pronounced fahl ·ta) was created with the intent to foster discussion and facilitate access to advice and lessons learned from women who “have been there.” The aim of this global platform is to support the career development of women by providing multilingual content from those who are passionate about the topic of professional women in the workforce and women in leadership.
It is in this spirit that we seek to expand the conversation and take it one step further by giving…Faalta (pronounced fahl ·ta) was created with the intent to foster discussion and facilitate access to advice and lessons learned from women who “have been there.” The aim of this global platform is to support the career development of women by providing multilingual content from those who are passionate about the topic of professional women in the workforce and women in leadership.
It is in this spirit that we seek to expand the conversation and take it one step further by giving access to people’s stories and glean some insights from leaders who have and continue to forge new paths, and inspire a new generation of women to accelerate their careers. -
Five First Impressions of SXSW
Campaign Magazine
AUSTIN — I’ve been in digital for a long time, but this was the first year I finally made it to SXSW — and it did not disappoint. As much I wanted to resist the Britney Spears dancers, mechanical bulls and mobile advertisers with shiny globes on their heads, FOMO kept me from looking away. After three days on the ground, there are five takeaways that I’ve left with.
Read more at http://www.campaignlive.com/article/sxsw-five-first-impressions/1338474#4fQectdQiHXv0gx3.99 -
Think Like a Disruptor (video link)
Strategy& Digital Services
Companies hunting for a winning digital platform need to implement a strategy shaped by innovation and disruptive thinking. Placing the user at the center, and moving quickly to test & learn in the market is making all the difference.
Watch the video here: http://www.youtube.com/watch?v=FE_PRyWabAA -
Consumer's Today Have Knowledge, Choice & Power (video link)
Strategy& Digital Services
Meeting consumers in the new digital world is not about understanding their needs today -- but understanding their needs tomorrow. And then moving quickly to get there.
Watch the video here: http://vimeo.com/93649141 -
Reimagine Your Enterprise
strategy+business
Companies in every industry are trying to find new sources of value through digital technology. But most of their efforts have not translated into enough market impact and growth. They need something bolder and more disruptive, but still very simple. They need reimagination.
Other authorsSee publication -
Mobile Now
strategy+business
Mobile technology has transformed the way brand and retailers engage with consumers -- building the right capabilities and planning for the right investments will be critical making this "work". Check out our new perspective on how to get there.
Other authorsSee publication -
Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences
strategy+business
Omnichannel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase. The key to releasing this potential is a new set of capabilities, including sophisticated insights, content marketing, integrated data and analytics, agile development, and an integrated partner…
Omnichannel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase. The key to releasing this potential is a new set of capabilities, including sophisticated insights, content marketing, integrated data and analytics, agile development, and an integrated partner ecosystem.
http://www.cspnet.com/industry-news-analysis/marketing-strategies/articles/today%E2%80%99s-shopper-marketing-it%E2%80%99s-open-247Other authorsSee publication -
The Digital Commerce Revolution
strategy+business
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
Other authorsSee publication
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