About
As a seasoned executive with over 30 years of experience in the automotive industry, I am…
Articles by Rene F
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Selling Cars the way customer's want to buy them!
Selling Cars the way customer's want to buy them!
By Rene F Cejas
Activity
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Magical memories made on the campus of The University of Notre Dame. I said YES to the most beautiful engagement proposal at the Grotto of our Lady.…
Magical memories made on the campus of The University of Notre Dame. I said YES to the most beautiful engagement proposal at the Grotto of our Lady.…
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Discover 120+ tech solutions and future-proof your business! The automotive retail landscape is evolving faster than ever. Stay ahead of the curve…
Discover 120+ tech solutions and future-proof your business! The automotive retail landscape is evolving faster than ever. Stay ahead of the curve…
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Experience
Education
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CEB Challenger Training
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The Challenge
Today’s customers look for a sales representative that will bring them unique & valuable perspectives when they are considering a product or solution. They need help in navigating alternatives, understanding risks and pitfalls that are either known or unknown, and ultimately, they want to be ahead of the curve in learning about and tackling specific business problems.
What customers really want is for sellers to advance and challenge their thinking through a…The Challenge
Today’s customers look for a sales representative that will bring them unique & valuable perspectives when they are considering a product or solution. They need help in navigating alternatives, understanding risks and pitfalls that are either known or unknown, and ultimately, they want to be ahead of the curve in learning about and tackling specific business problems.
What customers really want is for sellers to advance and challenge their thinking through a differentiated sales experience. Surprisingly, 73% of sellers do not naturally have the skills to create the experience that customers want.
What’s even more compelling is that the sales experience drives 53% of customer loyalty -- more than all other loyalty drivers combined. This means your seller skills are more critical than you may have realized. The sellers who do have these skills are called Challengers and they have a proven ability to capture and maintain customer loyalty through the sales experience. -
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Preparing tomorrow’s dealership leaders today
Academy programs are for current and future operators of automobile and truck dealerships. These programs feature the latest in industry trends and developments, while also being deeply rooted in the fundamentals needed to operate a successful and profitable automotive business. Academy instructors are among the "who's who" in the industry, recognized for their subject-matter expertise. -
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Activities and Societies: Baseball Scholarship
Full Baseball Scholarship
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Activities and Societies: Tony Salidindo tournament MVP , Gaither HS Top Pitcher Award, All County Selection, All State Selection, Police Athletic League All Star Selection, United States Marines athlete achievement award for most Distinguished Athlete.
Licenses & Certifications
Volunteer Experience
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Construction
Habitat for Humanity of Pinellas County
- Present 10 years 5 months
Poverty Alleviation
Crown Automotive helped build 2 houses for families in need in Pinellas County.
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Delivery
Meals On Wheels of Tampa
- Present 9 years 10 months
Health
Delivered Meals to the elderly in the Tampa and Westchase Communities during the Holiday Season.
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Member
Fellowship of Christian Athletes
- Present 35 years 2 months
Education
4 year member of FCA during High School.
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Gaither High School Baseball- Pitching Coach
Hillsborough County Public Schools
- Present 7 months
Education
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Fundraising volunteer
First Tee
- Present 2 years 9 months
Children
I have donated over 245 sets of clubs to inner city and foster kids in the Tampa Bay Area.
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Volunteer
United Servants Abroad
- Present 4 months
Education
United Servants Abroad is an organization that is comprised of a group of Christian Americans that sends short term missions to Cuba and the Bahamas with the goal of providing medical assistance, Clean Water and Farming to those communities. Working with local churches, U.S.A. has placed numerous clean water systems in churches and seminaries all across Cuba and Peru. This past year over one million gallons of clean water was distributed free of charge to communities served by churches with…
United Servants Abroad is an organization that is comprised of a group of Christian Americans that sends short term missions to Cuba and the Bahamas with the goal of providing medical assistance, Clean Water and Farming to those communities. Working with local churches, U.S.A. has placed numerous clean water systems in churches and seminaries all across Cuba and Peru. This past year over one million gallons of clean water was distributed free of charge to communities served by churches with clean water systems. Each system includes a portable generator to keep the system in operation during power outages. Churches are Co-opting with farmers to help feed the elderly and needy. On behalf of churches, we are supplying the farmer with greenhouses, irrigation equipment and other tools, equipment and supplies.
Thousands of reading glasses have been distributed at churches for those living in the community all free of charge. We just recently expanded the medical missions to include hearing checks and hearing aids.
Courses
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Challenger Sales Leadership Course
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NADA Dealer School
Group 313
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Pat Ryan Finace School
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UVD Course
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Honors & Awards
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Dealertrack Leadership Excellence Award
Dealertrack
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Dealertrack F&I Sales Leader of the Year
Cox Automotive
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Dealer of the Year
GTE Federal Credit Union
Top Independent Dealer
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Gold Certified Sales Award
Chrysler Corporation
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Gold Certified Sales Award
Chrysler Corporation
Top 1% of sales in the country
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Distinguished High School Athlete Award
United States Marines
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Gaither High School Top Pitcher Award
Athletic Department
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Tony Salidino Most Valuable Player Award
Athletic Department
Recommendations received
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LinkedIn User
21 people have recommended Rene F
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My dad and I got to tour our cousins new Ford dealership in San Antonio, today. Beautiful GRANDE facility just 10 minutes from the Pearl. Congrats…
My dad and I got to tour our cousins new Ford dealership in San Antonio, today. Beautiful GRANDE facility just 10 minutes from the Pearl. Congrats…
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And ANOTHER ONE!! ALL THEY DO IS WIN WIN WIN!!! As we wrapped up a huge Labor day weekend to close out August, it was one for the record books!!…
And ANOTHER ONE!! ALL THEY DO IS WIN WIN WIN!!! As we wrapped up a huge Labor day weekend to close out August, it was one for the record books!!…
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Hyundai and Genesis achieved record U.S. sales in August! Thank you to the hard working women and men of Genesis Motor America and Hyundai Motor…
Hyundai and Genesis achieved record U.S. sales in August! Thank you to the hard working women and men of Genesis Motor America and Hyundai Motor…
Liked by Rene F Cejas
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Proud to share this HUGE milestone! A BIG #kudos to my incredible team for their relentless hard work and dedication in making this possible…
Proud to share this HUGE milestone! A BIG #kudos to my incredible team for their relentless hard work and dedication in making this possible…
Liked by Rene F Cejas
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August is finally in the books. 200 total unit’s sold (First time in 18 months over 200) 4th in the state, #1 in the Baton Rogue and New Orleans…
August is finally in the books. 200 total unit’s sold (First time in 18 months over 200) 4th in the state, #1 in the Baton Rogue and New Orleans…
Liked by Rene F Cejas
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Looking forward to American International Motorcycle Expo (AIMExpo) 2025 for our first ever Digital & Tech Sector. Special thanks to Cinnamon Kernes…
Looking forward to American International Motorcycle Expo (AIMExpo) 2025 for our first ever Digital & Tech Sector. Special thanks to Cinnamon Kernes…
Liked by Rene F Cejas
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One of the best to ever do it. Thank you Andrew Doyle for being an outstanding Audi advocate and a great partner to your network. Wishing you…
One of the best to ever do it. Thank you Andrew Doyle for being an outstanding Audi advocate and a great partner to your network. Wishing you…
Liked by Rene F Cejas
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Are you heading to Digital Dealer Conference & Expo in October? Not only would I like to meet up with everyone I can but I also would invite those…
Are you heading to Digital Dealer Conference & Expo in October? Not only would I like to meet up with everyone I can but I also would invite those…
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